Feezer Business Plan: A Presentation for a Depression Support App

This presentation details the business plan for Feezer, a social networking application designed to provide support for individuals experiencing depression. The presentation begins by identifying the growing problem of depression and the need for accessible support systems. It then introduces Feezer, outlining its mission to connect users with others who have similar experiences. The company description highlights the app's features, including the ability to connect with others who have suffered from similar instances in the past and also features different therapies which will be helpful in managing the overall efficiency of the organization and increase their brand image. The presentation includes an industry analysis, examining the bargaining power of buyers and suppliers, the threat of substitutes, new entrants, and competitive rivalry. The marketing plan details the segmentation, targeting, and positioning strategies, as well as the marketing mix and promotional tactics. A SWOT analysis identifies the strengths, weaknesses, opportunities, and threats. An operations plan outlines the app's simple procedure. The presentation also includes a business canvas, service plan, and financial projections, including assumptions, revenue estimates, and cash flow analysis. Overall, the presentation aims to demonstrate the viability and potential of Feezer as a platform for depression support.

BUSINESS PLAN
OF FEEZER

INTRODUCTION
• The problem of depression has become relatively common.
• According to world`s leading psychologists, the problem can be dealt with by
talking about one`s problems.
• The social networking sites help in this case and assist in solving the issue of
depression
• However, these sites conduct discrimination and violence.
• This presentation will discuss the business idea which will help in understanding
how depression can be overcome with the help of an application.

COMPANY DESCRIPTION
• Feezer is one of the most useful networking site which can be
useful for the different patients who have suffered heartbreak
along with who are depressed in their lives
• It will be operated through the social networking sites such
as Facebook, however it will provide a chance to the different
individuals to talk with the ones who have suffered from
similar instances in the past (Thieu et al. 2017).
• There are inclusion of the different therapies which will be
helpful in managing the overall efficiency of the organization
and increase their brand image

ANALYSIS OF THE INDUSTRY
• Bargaining Power of Buyers- Low Type of Force
• Bargaining Power of Suppliers- Weak Type of Force
• Threat from Substitutes- Moderate Type of Force
• Threat of New Entrants- Low Type of Force
• Competitive Rivalry- Moderate Type of Force

CONTINUED….
• From the above, it can be analysed that the company can retain
their successful position in the competitive business environment as
there are limited number of such service providers
• The overall power of bargaining among the suppliers is less as the
other major competitors such as Facebook and Twitter do not faced
such kinds of situations in the future
• The supply chain management of Feezer is not suitable and it can
affect the brand image of the organization

MARKET ANALYSIS

MARKETING PLAN
• Segmentation- The Feezer service provider will be
utilising the overall mixture of the different
psychographic, demographic and the geographic
aspects which will be analysing the different
preferences of the various customers
• Targeting- The target customers will be those who
are suffering from various anxiety or depression
disorders in the market
• Positioning- The positioning is value based as it
will engage all the individuals who will be
responsible for the overall efficiency of the firm

MARKETING MIX
• Product- Application of the social media tools and
techniques can be helpful in delivering the various
services to the customers
• Price- There will be no such inclusion of prices for
the services provided to the customers
• Place- The company will be supplying the similar
services in the worldwide (Stephenson 2018).
• Promotion- Applications related to social media
tools

PROMOTIONAL TACTICS
• The various promotional techniques which Feezer can make use of
is given as follows:
• Television advertising
• Newspaper
• Social media advertising
• Mobile Advertising (Hollebeek, Conduit and Brodie 2016. )
• Pay Per Click advertisement

MANAGING TEAM

SWOT
Strengths
Integrating with
different websites
Gathering and
understanding of
the behaviour and
the needs of the
different users.
Providing an
excellent
experience to the
customers.
Weakness
Advertisements
Distortion of user
privacy
Lack of
customization of
the website
Opportunities
Increasing the
number of users
Expanding the
operations in
different countries.
Diversifying the
revenue available
Threats
Increase in the
different number of
applicants
Identification of
different crimes and
threats
The business model
is very weak.

OPERATIONS PLAN
• The procedure which will be adopted by Feezer will be based on a
simple procedure.
• The different individuals who have been suffering from the problem
of depression can make an account and login into the portal.
• This way they can connect with each other and share their problems.
• The application will be made popular with the help of
advertisements.

BUSINESS CANVAS
Feezer
Ads and
pages

SERVICE PLAN
In accordance to the service development cycle, the product is in the introduction
aspect as they are planning to start their business and gain more competitive
advantage (Ang and Rusli 2018. ) Furthermore, the main concern of the app is to
provide and promote the different services to customers.

FINANCIAL PLAN
Assumptions
• An investment of $40000 will be made
• It is estimate that the annual revenue will
be around $60000
• In this manner, the factor % on the capital
required is assumed to be 5%
• The annual tax rate is 30%
• The accounts receivable as well as payable
can be taken as 10%
• The sales will be earned through
advertisement on the application.
Ending cash balance after
1 year: $20314
Total assets:
5192$
Total liabilities and
equity:41326$
Breakeven
sales:
$39690
Break even
years: 1.8
years

Cash Flow Year 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Income
Sales $47,000 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917
Owners capital 40000
Others
Total $87,000 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917 $3,917
Expenses
Sales and
marketing
$9,000 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750 $750
Payroll and
payroll taxes
$20,000 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67 $1,666.67
Depreciation $1,298 $108.17 $108.17 $108.17 $108.17 $108.17 $108.17 $108.17 $108.17 $108.17 $108.17 $108.17 $108.17
Maintenance,
repair, and
overhaul
$5,000 $416.67 $416.67 $416.67 $416.67 $416.67 $416.67 $416.67 $416.67 $416.67 $416.67 $416.67 $416.67
Other expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total $35,298 $2,941.50 $2,941.50 $2,941.50 $2,941.50 $2,941.50 $2,941.50 $2,941.50 $2,941.50 $2,941.50 $2,941.50 $2,941.50 $2,941.50
Net Cash Flow $51,702 $976 $976 $976 $976 $976 $976 $976 $976 $976 $976 $976 $976
Opening
balance
0 40000 $38,049 $36,098 $34,147 $32,196 $30,245 $28,294 $26,343 $24,392 $22,441 $20,490 $18,539
Closing balance $39,025 $37,074 $35,123 $33,172 $31,221 $29,270 $27,319 $25,368 $23,417 $21,466 $19,515 $17,564

Net profit Sales Gross profit
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
Sales and Profits
Net profit Gross profit
0
10
20
30
40
50
60
70
80
90
Ratios

REFERENCES
• Ang, C. and Rusli, H., 2018. The Impact of Marketing Mix 4Ps and Consumer
Behavior toward Purchase Decision of Adidas Products. iBuss Management, 6(2).
• Hollebeek, L.D., Conduit, J. and Brodie, R.J., 2016. Strategic drivers, anticipated
and unanticipated outcomes of customer engagement.
• Stephenson, D., 2018. The president and strategic communications: Finding
balance and trust. Community College Journal, 88(4), pp.6-7.
• Thieu, B.T., Hieu, N.T.M., Le Huyen, N.T., Binh, P.C. and Hoang, N.V., 2017. Linkages
between Marketing Mix Components and Customer Satisfaction: An analysis on
Google in Hanoi, Vietnam. Journal of Economics & Business Research, 23(1).

Thank