Ferrero Rocher Marketing Mix: A Comprehensive Report on 4Ps

This report provides a comprehensive analysis of the marketing mix of Ferrero Rocher, focusing on the 4Ps: Product, Price, Place, and Promotion. The product section explores the diverse range of Ferrero Rocher products, including pralines, snacks, and bakery items. The pricing strategy highlights the premium pricing approach. The distribution strategy, or Place, discusses the indirect channel, from manufacturer to consumer, via wholesalers and retailers. The promotion section examines the company's use of various media, including television, print media, and digital platforms. The report references relevant academic sources to support its analysis. This assignment is available on Desklib, a platform designed to assist students with their coursework by providing access to past papers and solved assignments.

MARKETING MIX OF FERRERO ROCHER
MARKETING MIX
Marketing mix is considered to be a
foundation of marketing. Marketing mix refers
to the tools and strategy through which
company offers its products and services to its
end users. It has 4 elements which is also
called 4P. These elements are as follows –
Products, Price, Place and Promotion.
4P of Marketing Mix of Ferrero Rocher are as
follows –
PRODUCTS
It refers to the item which is produce for the
purpose of satisfy the needs of end users. It has
a wide variety of products. It product portfolio
consists of Pralines such as Ferrero Rocher,
Ferrero Garden, Mon Cheri, Giotto, Ferrero
Rodnoir etc., Snacks such as Duplo, Ferrero
Tronky etc. and Bakery such as Ferrero Brios
and Ferrero Yogo.
PRICE
It refers to the monetary value which is given
in exchange of products. Company has always
kept its price high with high quality through
premium pricing strategy. This Chocolate
comes under the package which range is
between £.82 to £9.90.
PROMOTION
It refers to the process of communicating about
the products to the end users. For the promoting
its products, company sponsors the TV shows.
Company uses various promotion medium such
as print media, billboards etc. Also, it uses
digital platforms.
PLACE
It is also known as Distribution. It refers to the
activities through which products moves from the
producers to the end users. Company uses
indirect channel in which chocolates goes
through Manufacturer-Wholesaler-Retailer-
Consumers. It's products are available at Shops,
Supermarkets, Malls and Airports.
REFERENCES
Išoraitė, M., 2016. Marketing mix theoretical
aspects. International journal of research
granthaalayah. pp.2394-3629.
Ramli, N.S., 2017. A review of marketing strategies
from the European chocolate industry. Journal of
Global Entrepreneurship Research. 7(1). p.10.