Report on the Management of Oz Comic Con Event in Australia

This report provides a comprehensive analysis of the Oz Comic Con event, a popular comic convention in Australia. It begins with an introduction and outlines the event's concept, categorizing it as a speculative fiction entertainment and comic convention. The report details the potential market for the event, highlighting the growing number of comic book readers in Australia and the strategies for attracting attendees and sponsors. It further explores co-creative event strategies to boost attendee interaction and participation. The design of the event is discussed, emphasizing the importance of engaging customers. The report then outlines the necessary resources for staging the event, including financial and human resources, and provides recommendations for new and developmental opportunities to ensure the event's uniqueness and success. A timeline is included to illustrate the key stages of event management, and the report concludes by summarizing the key elements and perspectives related to the organization of a successful event.

Running head: FESTIVAL AND EVENT MANAGEMENT
Festival and event management
Name of the student
Name of the university
Author Note:

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Table of Contents
Introduction......................................................................................................................................3
Category of the Festival and concept...............................................................................................3
Potential Market of the event...........................................................................................................4
Co-Creative event of the event........................................................................................................4
Design of the event..........................................................................................................................5
Resources necessary in staging the event........................................................................................5
Recommendation for new and developmental opportunities..........................................................6
Rationale for considering the developmental opportunities............................................................7
Timeline...........................................................................................................................................7
Table No 1: Timeline Table.........................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
The following report is based on the conduction of a comic event in Australia. The comic
event is named Oz-Comic Con and is one of the most popular events globally (ozcomiccon.com
2019). The report has detailed out the various features and the perspectives of the following
event. This includes the likes of the resources, concept, design and the targeted customers for the
event. The specification of the different recommendations has furthermore strengthened the
compactness of the report.
Category of the Festival and concept
The festival is a speculative fiction entertainment and comic convention that was started
in the year 2012. The following festival has been running since the mentioned year in different
major Australian cities that include the likes of Melbourne, Adelaide, Brisbane and Canberra
(ozcomiccon.com 2019). The Australian event is run by the local franchise of the American
based New York Comic Con. The festival is totally based on the concept of comics based on a
number of fictional superhero characters. Avengers have been the most famous characters in the
following event.
The event has a lot of different categories and major features. The event will have the
primary focus on different comic books and the culture book culture, in which the Australian
fans will flock the event to meet the creators, experts and each other in the multi day cultural
event. The following event will feature a large number of different types of events that includes
the likes of the discussion, contests, participation of the fans in cosplay, meeting with the stars
and many more similar as such.

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Potential Market of the event
Different kinds of the recent surveys on the Australian readers have found out that there
has been a huge rise in the number of the Comic book readers. The experts have estimated a
huge growth of comic readers in Australia in the coming years (Antony et al. 2015). The
following estimate clearly paves the way for a huge participation of the comic lovers in the
coming years. The Australian Comic Con event thus has a huge market. The list of attendees and
the guests will surely lure the comic lovers to participate in the event and fulfill their dreams.
The attendees will be including the likes of the artists and the dealers who offer different kinds of
comic products and services for sale to their fans. There are also other sellers or dealers who will
be setting up their stalls in the event to interact with the comic fan base and record their
statements in order to build a database for the choice of the comic customers (ozcomiccon.com
2019). The event will be marketed to a large group of targeted as well as the potential customers
by means of different advertisement channels which includes social media channels like
Facebook, Twitter and also advertisements on billboards, Televisions and even advertisements in
printed media channels.
Co-Creative event of the event
Event Co-creation is one of the most powerful ways to boost the interaction of the
attendees and also their participation. Building a co creative way however, requires a dynamic
context beyond traditional audience engagement tricks. The building of the co creation on the Oz
Comic Con event can help develop new paradigms, products as well as services that can satisfy
the needs of the comic lovers. Co-creation cannot exist without trust and mutual partnership. It is

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therefore essential for the organization to ensure the success of the business co creation by means
of value creation and promotion of the common and mutual interest of the comic lovers. The
organizer can ensure the event co-creation by providing a safe environment to the event,
providing an experienced facilitator to the event and also making the event a success by the use
of the best technological resources that are needed by the event organizers to ensure the success
of the event.
Design of the event
Designing an event is one of the most important as well as one of the most complex tasks
for the managers of the event. The design needs to be done in such a manner that it is able to gain
the required interest of the sponsors, the attendees as well as the people who will be participating
in the event. In the case of the comic-con event, the managers of the event in Australia has to
provide a good design that can suit the very purpose of the event, to spread the comic culture and
make comics, one of the favorites among the Australian readers (Levi, 2016). The event can be
made more interesting in nature by engaging the customers to co create the design of the event.
The management of the event can organize a contest for the participants. The contest will be
based on the creation of the different kinds of the designs by the participant and the best design
will be chosen (Liang, 2015). The creator of the best design will be awarded with financial
benefits and will be presented a free yearly subscription of Marvel Comics.
Resources necessary in staging the event
According to, Jones (2017) the major resources that will be necessary for staging the
event is the need of financial resources. The financial resources can be managed by getting a
healthy as well as interested sponsor for the following event (ozcomiccon.com 2019). The

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sponsor will be selected from a thorough scrutiny by the management of the business
organization. The presence of a healthy sponsor will provide the event an upper edge over the
other competitors who will try to organize similar such events. The presence of the competitors
in the business will include the selection of the best team to manage the event and provide an all
round security in the staging of the event (Backman, 2018). Apart from that, the major need for
the sponsorship is the ability of the sponsors to attract the comic lovers across Australia. Apart
from the financial resources, the company will be in need of the human resources. The presence
of a large number of workforces can make the event a systemic and successful one.
Recommendation for new and developmental opportunities
Some of the major recommendations that can be ensured in the following report are as
follows;
a. Uniqueness- It is important for the organizers of the Australian based comic’s event to
ensure a possible uniqueness during the staging of the event. The uniqueness of the event
can thus ensure the success of the event.
b. Interaction- The more the interaction the more will be the success of the business. The
interaction with the comic lovers can ensure the success of the business in a positive
manner.
c. Creation of the Hype- The creation of the hype among the lovers is important as because
it is important to create the hype to ensure the success of the event. in Australia.
d. Setting the stage Early- It is important to set an early stage for the event. The setting of
an early stage can ensure the bumper success of the event in Australia.

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Rationale for considering the developmental opportunities
The developmental opportunities can be halted due to a number of different issues like
lack of the sponsors, lack of proper designing, lack of interest among the consumers and many
more as such. The management of the organization therefore must follow all the
recommendations in the most scientific manner to ensure the success of the business.
Timeline
Task Name Duration Start Finish
Project Event
Management
110 days Mon
4/29/19
Fri
9/27/19
Event Prospectus 1 day Mon
4/29/19
Mon
4/29/19
Meeting with the
stakeholders
5 days Tue
4/30/19
Mon
5/6/19
Sponsor Selection 10 days Tue 5/7/19 Mon
5/20/19
Selection of the
budget
2 days Tue
5/21/19
Wed
5/22/19
Segmentation of
the Budget
5 days Thu
5/23/19
Wed
5/29/19
Target Market
Selection
14 days Thu
5/30/19
Tue
6/18/19
Marketing and
Promotion
35 days Wed
6/19/19
Tue 8/6/19
Co creation and
Designing
30 days Wed
8/7/19
Tue
9/17/19
Organizing the
event
7 days Wed
9/18/19
Thu
9/26/19
End of the event 1 day Fri
9/27/19
Fri
9/27/19
Table No 1: Timeline Table
Source: (As created by the Author)

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Conclusion
The report has considered most of the elements and perspectives related to the event. The
perspectives of the event have been able to answer all the necessary questions related to the
organization of a successful event.

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References
Antony, J. M., Apostolescu, P., Srinivasan, P., Adusumilli, P., & Choudhary, U. (2015). U.S.
Patent No. 8,966,392. Washington, DC: U.S. Patent and Trademark Office.
Backman, K. F. (2018). Event management research: The focus today and in the future. Tourism
management perspectives, 25, 169-171.
Jones, M. L. (2017). Sustainable event management: A practical guide. Routledge.
Levi, E. (2016). U.S. Patent Application No. 14/895,233.
Liang, D. (2015). U.S. Patent Application No. 14/052,713.
Oz Comic-Con - Home | The Ultimate Pop Culture Event |. (2019). Retrieved from
https://ozcomiccon.com/
Park, S. B., & Park, K. (2017). Thematic trends in event management research. International
Journal of Contemporary Hospitality Management, 29(3), 848-861.
Thomas, J. D., & Weiss, J. L. (2015). U.S. Patent Application No. 14/373,780.