Innovation Strategy Report: Analysis of Fiat Chrysler Automobiles N.V

This report provides a comprehensive analysis of the innovation strategy employed by Fiat Chrysler Automobiles N.V. It begins with an executive summary and an introduction outlining the report's objectives, which are to examine the impact of innovation trends, specifically 'Design Thinking,' on the company. The report delves into the company's background, followed by a detailed discussion of Design Thinking's influence on FCA, its relationship with various organizational concepts like environment, innovation trends, strategy, capabilities, and value creation. It also includes an analysis using a strategic tool, the SWOT analysis, to evaluate the impacts, opportunities, and threats facing FCA. The report concludes with recommendations for FCA's innovation strategy and a conclusion summarizing the key findings. The report emphasizes the importance of aligning innovation strategies with the company's overall objectives for maximum production and market share.