Analyzing FIFA World Cup: Macro Factors and Successful Event Plan

This report examines the impact of global events on the external environment, focusing on the FIFA World Cup. It evaluates macro environmental factors, including political, economic, social, and technological aspects, using tools like PEST and SWOT analysis. The report highlights both positive and negative impacts, such as job creation and potential corruption, and offers recommendations for effective representation and responsible development. It also critically evaluates criteria essential for successful event planning, such as sustainability and stakeholder satisfaction, concluding that global events significantly affect decision-making and organizational behavior.

GLOBAL EVENTS

TABLE OF CONTENTS
 INTRODUCTION
 Impact of global events on external environment
 Evaluation of macro environmental factors on global events industry
 Recommendation
 SWOT analysis
 Critical evaluation of criteria essential for successful event planning
 CONCLUSION
 REFERENCES

INTRODUCTION
 Excel exhibition centre is
technologically equipped convention
centre in UK.
 The mega event selected for this
presentation is FIFA world cup. This
presentation looks at the macro
environmental impact of global events
and their influence on decision making
and organizational behaviour.

Impact of global events on external environment
 Political factors: The
primary political factor
which impacts FIFA world
cup is that the organization
has opposed political
sloganeering and protests
during games by players or
audience.

CONTINUE
 Positive Impact The event is able to stay
away from any kind of political promotion
and reduce provide collaborative
environment for participation of different
football confederations from different
countries.

CONTINUE
 Negative Impact: The
negative impact is that audience
which demonstrate political slogans
during games are evicted which
affects positive competitive
environment of the games

CONTINUE
 Economical factors: The FIFA world cup
venue is selected on the basis of competitive
bidding and voting by FIFA congress.
 The money gained from competitive bidding
is highly valuable to FIFA and is an
economical factor which affects external
environment and organizational decision
making.

CONTINUE
 Positive Impact: High
competitive bids provide high
profits to FIFA which is used for
promoting Football all over the
globe.

CONTINUE
 Negative Impact: The process of competitive
bidding and voting can be affected by
internal; politics of FIFA congers which can
lead to unfair venue selection for FIFA world
cup.

CONTINUE
 Social Factors: The high
popularity of FIFA world cup
across the globe impacts
external environment during
the FUIFA world cup.

CONTINUE
 Positive Impacts: It leads
to job creation at local and global
level as FIFA viewership increase
sale of Football related items.

CONTINUE
 Negative Impact: The
negative impact caused by
FIFA world cup on external
environment is that it
discourages promotion of
local sports on a global
scale.