Analyzing Sony PlayStation FIFA 2019 Promotion Strategies at JB HiFi

This report presents an analysis of the social media promotion strategies employed for Sony PlayStation FIFA 2019, focusing on their effectiveness as observed through data collected from JB HiFi staff and a survey of Australian parents with teenage children. The research utilizes both qualitative and quantitative methodologies. Qualitative data was gathered from JB HiFi staff through interviews, exploring their perceptions of social media's impact on sales and consumer behavior. Quantitative data was collected via an online survey distributed to parents, assessing their attitudes toward video games, their children's gaming habits, and their responses to online promotions. The analysis examines the influence of online promotion on sales revenue, consumer buying behavior, and the competitive landscape. The findings offer insights into the effectiveness of social media campaigns, the importance of graphics and features, and the potential impact on both sales growth and parental perceptions of video games. The report concludes by examining the next steps JB HiFi might take to refine their marketing strategies based on the research findings.