Analysis of Lean Project Management for FIFA World Cup 2018

This report delves into the application of lean project management principles within the context of the FIFA World Cup 2018, focusing on the event's organization in Australia. It begins with an introduction to lean project management and its significance in enhancing customer value. The report then explores the 'Voice of the Customer' (VOC) methodology, detailing how surveys were conducted among players and audience members to capture their needs and expectations regarding infrastructure, services, and overall event experience. Data analysis of the survey results identifies key areas for improvement, such as dressing room services, sports gear, medical facilities, hotel amenities, and stadium facilities. The report also covers the 'Act' and 'Supervising' phases of the project, emphasizing the importance of implementing identified improvements and overseeing the progress. Furthermore, the report critically analyzes customer requirements based on cost, quality, and availability, recommending the implementation of lean project management techniques to enhance efficiency, reduce costs, and improve customer satisfaction. Finally, the report discusses the application of various project management methodologies such as PMBOK, PRINCE2, Lean Six Sigma, and Agile Practices to ensure the successful execution of the project.

Running Head: Lean Project Management
LEAN PROJECT MANAGEMENT

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Table of Contents
Introduction:....................................................................................................................................3
Discussions......................................................................................................................................3
Voice of customers (VOC)..............................................................................................................3
Capturing the issues:....................................................................................................................4
Question 1:...................................................................................................................................4
Question 2....................................................................................................................................6
Question 3:...................................................................................................................................8
Analysation:...............................................................................................................................10
Act:.............................................................................................................................................10
Supervising:...............................................................................................................................10
Critical analysis of the requirements of customers....................................................................11
Cost:...........................................................................................................................................11
Quality:.......................................................................................................................................11
Availability:...............................................................................................................................12
Critical evaluation of the Quality Parameters............................................................................12
Lean project management and its implementation (Recommendation)........................................12
Management of time:.................................................................................................................12
Maintenance of expectations:.....................................................................................................13

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Acquiring products within the budgets:.....................................................................................13
The requirements of the Projects:..............................................................................................13
Implement of lean project management and Elaboration of processes.........................................14
PMBOK:....................................................................................................................................14
PRINCE2:..................................................................................................................................14
Lean Six Sigma methodologies:................................................................................................15
Agile Practices:..........................................................................................................................15
Organisational project management:.........................................................................................16
Conclusion:....................................................................................................................................16
Reference list.................................................................................................................................17

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Introduction:
Lean project management refers to the requirements that influence the changes in the
customer values. The changes in the project management should be brought about as per the
requirements of the customers. FIFA (Federation Internationale de Football Association) is an
international sports body that organizes world cup every four years. The organisation of the
World Cup 2018 in Australia would be an event of national pride. The organisation attempts to
implement lean management in the tournament. The aim of the essay is to increase service
quality among the consumers and meet the demands of the participants and audience.
Discussions
Voice of customers (VOC)
As per the critical view with respect to FIFA 2018 Football World Cup, the opinion of
viewers and the participants is of utmost importance for the phenomenal success of the World-
famous international soccer event. A survey will be conducted throughout the world and the
voice of all the people involved in the survey will be recorded and analysed. The participants of
the previous versions of the event will be surveyed and their views will be analysed and their
ideas will be applied in the FIFA World Cup 2018, which will be held in Australia.
These procedures will enable the organisational committee of the tournament find out new ways
with the help of which they will be able to build new strategies to satisfy their customers and
viewers. As per the view of Mousaei & Gandomani (2018), the recording of the voices of the

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customers is a very important method which helps the organisations to know their strong points
and weaknesses. With the help of the reviews of the customers in the form of VOC, the
committee will be able to able to find solutions to the negative feedback that is generated from
the consumer end. VOC also helps the organisational committee earn more profit from the
tournaments and thus becomes helpful even from the business point of view. Moreover, the
strategies that have become outdated can also be identified and renewed or replace as per the
requirements of the organisation committee, participants and the customers. The method of
application of VOC is:
Capturing the issues:
The customers are surveyed in these processes. The survey was conducted on many
participants from the previous versions of the tournaments and their views were recorded.
Question 1:
FIFA World Cup is a huge platform where players from all over the world are able to
create an identity. As per your views in what sector should FIFA develop their strategies so that
they are able to provide better infrastructure to these sportsmen?
Improvement in infrastructure that is
required
Percentage of sportsmen who are in
agreement with the improvement
Services provided in the dressing rooms 61%

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Sports gears quality improvement 24%
Betterment in the quality of medical services
that is provided
28%
The quality of construction of the fields that
will hold the tournament
9%
Betterment in the security quality present on-
field during the match
18%
Table 1: Improvement in the structures that is required
(Source: Created by author)

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Figure 1: Improvement in the structures that is required
(Source: Created by author)
From the survey it is seen that around 61% players want improvement in the services that
are provided in the dressing room at the event. It clearly points out that the services provided at
the dressing rooms are not up to the mark. Around 24% of the players want better sports gears
during the matches and the training sessions. 28% of the players want better medical services on
and off the field. The field quality was objectionable in the view of 9% of the players and 18%
players had security issues on the field during the matches of the event in the previous versions
of the game.

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Question 2
FIFA has held this global event since 1930 and this will be the 21st version of the game.
In which departments of the Tournament do you feel there should be improvements in the
versions of the event in Australia?
Departments that require improvement The percentage of players agreeing with the
improvement
Services provided at the hotels 60%
The travelling services from site of the event
to the hotels
45%
The translator services required during press
conference and other meetings
18%
Improvement in security provided to the
family of the players
25%
Table 2: Departments that require improvement
(Source: Created by author)

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Figure 2: Departments that require improvement
(Source: Created by author)
After the survey was conducted it can be seen that around 60% of the players want
betterment in the services that is provided at the hotels. Around 45% of the players feel that there
should be better travelling facilities provided for moving around freely from the training ground
to the hotel, or from the event to the hotel. Moreover, few players also commented that they
found it difficult to find cars if they wanted to move around to nearby places with their families
during the time of the tournament in the South African version of the game in 2010. Around 18%
of the players found difficulties with the quality of the translators that were provided to them
during the press conferences or other meetings that were held during the running of the event

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during the earlier versions. Around 25% of the players wanted better security services to be
provided for their families which were staying at different hotels provided by FIFA.
After the completion of the survey on several players who have participated in the previous
versions of the event, another survey was conducted on the people who have participated the
previous events as viewers.
Question 3:
In which portions of the tournament do you feel that audience can be provided with better
services so that they feel adequately satisfied in the famous international event that occur once in
four years?
Departments that demanded improvement Percentage of people demanding the
improvement
Washrooms and restrooms 36%
Seating facilities at the stadiums 26%
Car parking facilities outside the stadium 15%
Foods, beverages and drinks 23%
Stadium cleanliness 19%
Other facilities 12%

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Table 3: The views of audience on departments that demanded improvement
(Source: Created by author)
Table 3: The views of audience on departments that demanded improvement
(Source: Created by author)
After the survey on the audience, it was seen that around 36% of the people wanted
betterment in the washrooms and restrooms that were present in the stadiums of the previous
world cup events. Around 19% people wanted more cleanliness inside the stadium premises and
23% people wanted an improvement in the foods and drinking facilities available for the
audience inside the stadium premises. As per the view of 15% of the surveyed audience there
should be an improvement in the car parking facilities outside the stadium premises and there
should be proper security installed for the proper guarding of the cars. The seating facilities

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inside the stadium are objectionable as per the views of 26% people and 12% of the people feel
there should be betterment in other facilities.
Analysis:
After the survey is conducted the views of the surveyed people are recorded. The experts
of the organisational committee sit with these recorded survey data and they analyse the
genuineness of the issues that is faced by the people who are surveyed. This analysis if the views
of the people help in improvement in the understanding of the areas that should be given better
care in the upcoming 2018 FIFA World Cup in Australia. The new ideas that are provided by the
surveyed people can be placed in a different list and short-listed as per their importance and then
implemented depending on the budget that is present after the improvement of the already
existing services.
Act:
This step involves the shortlisted ideas being put to effect after it has been finalised by
the organising committee so that they are included in the 2018 World Cup. All the members of
the organisational committee should be given special instructions schedules so that they are able
to work properly on the areas that need special care. The demands of the participants and the
Audience should be kept in mind during the implementation of the works that will be conducted.
There should be proper officers who will be recruited and they will keep the committee updated
about the progress in the amount of work.