Global Events: Macro Environment Analysis of the 2010 FIFA World Cup

This report provides a comprehensive analysis of the macro environmental factors influencing the 2010 FIFA World Cup held in South Africa, utilizing the PESTLE framework to evaluate political, economic, social, technological, legal, and environmental impacts. It examines both the positive and negative impacts of the event on the macro environment, assessing their influence on decision-making and organizational behavior. The report includes a SWOT analysis to identify strengths, weaknesses, opportunities, and threats associated with the event. Recommendations are provided for minimizing adverse impacts and maximizing profits, emphasizing the importance of leveraging opportunities and mitigating risks. The analysis concludes that the FIFA World Cup significantly affected both the internal and external environments of South Africa, impacting global organizations and highlighting the need for strategic planning and risk management in global event management.

GLOBAL
EVENTS
(PART B)

TABLE OF CONTENTS
1. Introduction
2. Evaluate the macro environmental factors
3. Impact of macro environment factors on global events industry
4. Influence of macro environment factors on decision-making and
organizational behavior
5. Positive impacts of the global events have on the macro environment
6. Influence of positive impact on decision-making and organizational
behavior
7. Negative impacts of the global events have on the macro environment
8. Influence of negative impact on decision-making and organizational
behavior
9. Recommendations for improvements to minimize adverse impacts and
maximize profit
10. SWOT analysis
11. Examine the criteria essential for the successful planning of events
12. Conclusion
13. References

INTRODUCTION
Global events are considered as the events which are organized
and conducted on an international basis. Case studies shoes and
here is the FIFA world cup held in 2010. It is hosted by South Africa
with 32 teams from different countries. Championship winner was
the Spain national football team. The following discussion is based
on the macro environmental factors of the FIFA world cup and its
impact on global events industries. Discussions are also made on
the positive and negative impact and its influences on decision
making and organizational behavior. SWOT analysis and the
successful planning of events are also discussed along with the
conclusion and recommendations for improvements to minimize
the adverse impact and maximize profits.

EVALUATE THE MACRO
ENVIRONMENTAL FACTORS

 Micro environment includes the pestle analysis which contains political,
economical, social, technological, legal and environmental factors.
 Political factors affected the 2010 FIFA world cup in South Africa are the
government regulations and deregulations and size of government
budgets.
 Economic factors affected are financial market structure and foreign
exchange rate.
 Social factors affected are attitude towards health and safety and
attitude towards immigrants.
 Technological factors affected are research and development
investment levels and acceptance of mobile payments services.
 Environmental factors affected are corporate social responsibility and
influence of climate change.
 Legal factors affected are securities law and business laws (Buhalis
and Leung, 2018).

IMPACT OF MACRO ENVIRONMENT
FACTORS ON GLOBAL EVENTS INDUSTRY

 Impact of pestle factors on 2010 FIFA world cup are such that:
 Political factors bring opportunities for the event as there is a good
government support.
 Economical factors also bring opportunities for the event due to good
government spending and favourable the foreign exchange rate.
 Social factors bring threats for the event due to the lack of health and
safety measures along with the negative attitude of immigrants.
 Technological factors bring opportunities for the event because of the
introduction of innovation and different ways of using payment methods.
 Environmental factors bring threats for the event because of the
fluctuations in climate change and improper diversity Management which
affects the corporate social responsibility.
 Legal factors bring opportunities for the event because the business laws
bring profit maximization and consumer protection laws bring consumer
loyalty.

INFLUENCE OF MACRO ENVIRONMENT
FACTORS ON DECISION-MAKING AND
ORGANISATIONAL BEHAVIOUR

 There is the great impact of macro environmental
factors on decision making and organizational behavior.
 Decision making is done according to the opportunities
of external factors and resolving out the threats.
 Organizational behavior becomes strategic if such
events focus on grabbing the opportunities and
performing the risk assessment in terms of threats.
 Therefore there is the positive influence on the event of
decision making and organizational behavior in the
context of the external business environment (Crescenzi
and Gagliardi, 2018).

POSITIVE IMPACTS OF THE GLOBAL
EVENTS HAVE ON THE MACRO
ENVIRONMENT

 There are several positive impacts of global events
on the macro environment.
 The Economic factor of the macro environment
benefits in large due to the global events. This is
because it helps the nation in increasing tourism
which ultimately increases the national income of
the economy. It also affects the gross domestic
product in a positive manner.
 Social factors are also giving a positive impact
because of the large networking among different
cultures and countries.

INFLUENCE OF POSITIVE IMPACT ON
DECISION-MAKING AND
ORGANISATIONAL BEHAVIOUR