2014 FIFA World Cup: Assessing Macro Impacts on Decision & Behavior

This presentation provides an overview of the 2014 FIFA World Cup held in Brazil, examining both the positive and negative impacts on the macro environment, including economic benefits and environmental concerns. It evaluates the influence of macro environmental factors using the PESTLE model, covering political, economic, social, technological, legal, and environmental aspects. The presentation also includes recommendations to minimize negative impacts and enhance profitability, such as investing in sustainable development and improving stadium infrastructure. A SWOT analysis highlights the event's strengths, weaknesses, opportunities, and threats, addressing issues like corruption allegations and racism. Essential criteria for successful event planning, such as understanding the event's purpose and knowing the target audience, are also discussed. The presentation concludes that both internal and external environmental factors significantly affect global events, emphasizing the importance of coordinating resources to achieve desired outcomes.

GLOBAL EVENTS- 2014 FIFA WORLD
CUP

INTRODUCTION
 Global event are event that involve different
people from across worldwide that interested to
visit the event in order to their leisure time.
 Furthermore, there are range of global event
organised in different parts of the country and
include lot of media attention.
 This presentation is related to one of the global
event named as “2014 FIFA World Cup" that
had took place in Brazil from 12 June to 13 July
2014.

THE POSITIVE AND NEGATIVE IMPACT OF GLOBAL EVENT ON MACRO
ENVIRONMENT AND THEIR INFLUENCE ON DECISION-MAKING AND
ORGANISATION BEHAVIOUR
POSITIVE IMPACT
 The “2014 FIFA World Cup" has lead in generation of lot of employment
opportunities for the people living in Brazil through engaging them in providing
services to tourist that are visiting country to enjoy the game.
 Likewise around 15% of 4.8 million formal job has been created as a resulted of
organisation and implementation of “2014 FIFA World Cup" in Brazil. Such as
among them, around 710000 are permanent job and remaining 200000 are
temporary.
 On July11, there are around 340000 daily booking of flight has been noticed in
Brazil so, overall it has been estimated that around R$30 billion to the Brazilian
economy has been contributed by “2014 FIFA World Cup"

NEGATIVE IMPACT
 It has been identified that around 2.9 million ton of
greenhouse gas emission has been generated because of
FIFA world cup held in 2014.
 Among them transportation is one of the major factor that
lead in greenhouse gas emission that is around 83.7%.
 Such as the international transportation or flight to Brazil
were responsible for causing emission of 50.6% of total
carbon.
 Thus, it has directly negatively impacted on life of people
that are living in the society.

INFLUENCE ON DECISION-MAKING AND
ORGANISATION BEHAVIOUR
 In response to organising the event and minimising the negative impact of
global event, there are range of activities or set of action that are being
undertaken by event management company. Such as:
 6 LEED certified stadiums and 2 solar-powered stadiums is one of the step
that has been taken by the event organiser to eliminate emission of carbon
footprint.
 Moreover, there are around 700 workers has been hired to collect waste
and recycling so that less wastage can be through in the environment or
local area.

EVALUATION OF MACRO ENVIRONMENTAL FACTOR
AND THEIR INFLUENCE ON GLOBAL EVENT
PESTLE Model can be used to understand the way
macro environmental factor has influence the global
event. Such as:
 POLITICAL FACTOR
 ECONOMIC FACTOR
 SOCIAL FACTOR
 TECHNOLOGY FACTOR
 LEGAL FACTOR
 ENVIRONMENT FACTOR

RECOMMENDATIONS TO IMPROVE OR SOLUTION FOR 2014
FIFA WORLD CUP IN ORDER TO MINIMISE THE NEGATIVE
IMPACT AND ENHANCE PROFITABILITY
 From the above analysis it can be suggested that Brazil need to make more effort to invest
money in promoting sustainable development of the event so that all individual can gain
maximum benefits.
 At the same time, more technology and infrastructure need to be used to make stadium
attracting and to delivered best services to audience.

SWOT ANALYSIS OF 2014 FIFA
WORLD CUP
STRENGTH
1. Strong Brand Image
2. Good broadcasting and marketing
3. Brand association
4. Biggest event
WEAKNESS
1. The allegation of Corruption
2. Match Schedules
OPPORTUNITIES
1. Audience expansion
2. Expansion
THREAT
1. Racism on the game
2. Android malware disguised as a
streaming app

CRITERIA THAT ARE ESSENTIAL FOR THE
SUCCESSFUL PLANNING OF EVENTS
 UNDERSTAND THE PURPOSE OF THE EVENT
 KNOWING THE TARGET AUDIENCE
 SELECTION OF LOCATION AND TIME
 DRAFT OF PLAN
 CREATION OF ATTRACTIVE CONTENT AND BUDGET
 EVALUATION

CONCLUSION
 From the above presentation it can be concluded that both the internal and the external
environments factors have positive and negative impact on the global event.
 2014 FIFA WORLD CUP has been organized while considering all the event and coordinating
resources so that desired outcome can be gained in minimum time frame.

REFERENCES
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World Cup, Natal, Brazil. Journal of Destination Marketing & Management, 6(4). pp.344-352.
 Swart, K., George, R., Cassar, J. and Sneyd, C., 2018. The 2014 FIFA World Cup™: Tourists’ satisfaction levels
and likelihood of repeat visitation to Rio de Janeiro. Journal of destination marketing & management, 8, pp.102-
113.
 Schallhorn, C., 2019. “The land of football”: An analysis of media coverage of the 2014 FIFA World Cup and its
effects on people’s perceptions of Brazil. International Journal of Intercultural Relations, 72. pp.25-35.
 Monteiro, L .G and et.al., 2017. One-year monitoring PV power plant installed on rooftop of Mineirao Fifa World
Cup/Olympics Football Stadium. Energies, 10(2). p.225.
 Lepschy, H., Woll, A. and Wäsche, H., 2021. Success Factors in the FIFA 2018 World Cup in Russia and FIFA
2014 World Cup in Brazil. Frontiers in psychology, 12. p.525.