FIFA World Cup 2018: Macro Environmental & SWOT Analysis Report

This report provides a comprehensive analysis of the FIFA World Cup 2018, examining its impact through PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) frameworks. The PESTEL analysis identifies various factors, including the use of the event for political expression, economic development through job creation, social impacts on culture and tourism, technological advancements in digital broadcasting, environmental concerns due to overcrowding, and legal issues related to doping. The SWOT analysis highlights the event's brand recognition and sponsorships as strengths, controversies and competition from club tournaments as weaknesses, expanding participation and training young players as opportunities, and threats from racism and corruption allegations. The report also evaluates sustainability as a critical criterion for successful event planning and offers recommendations for improving event safety and handling corruption. The report concludes that PESTEL analysis is crucial for understanding the external environmental impact of global events.

Global Events

Table of Contents
 INTRODUCTION
 PESTEL Analysis
 Evaluation of macro environmental factors
 Recommendations

Table of Contents
 SWOT Analysis
 Critical evaluation of criteria for successful event planning
 CONCLUSION
 REFRENCES

INTRODUCTION
Global events are impacted by various factors and it is important to
understand the impact of external factors on global events. The
present presentation is based on FIFA World Cup, 2018. The 2018
FIFA World Cup was an international football tournament
contested by international men’s teams that took place between
14 June and 15 July 2018 in Russia.

PESTEL Analysis
Political Factors: The FIFA
World Cup, 2018 affects
political environment as it
can be used by players and
audience to voice their
political opinions.

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Positive Impact:
Marginalized groups gain
the chance to voice their
opinions through mega
events.

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Negative Impact: Mega events such as
FIFA World cup, 2018 can also be
used to spread political ideology by
host country.

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Economical Factor: Job creation is
the main economical impact of
mega events such as a FIFA
World cup, 2018.

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Positive Impact: Mega events
such as FIFA World Cup,
2018 facilitates economic
development of the host
country which is positive
factor.

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Negative Impact: Job created
by mega events disappear
after the completion of the
event which does not
provide unskilled labourers
stable employment.

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Social Factor: The Host country
is able to depict their culture
with mega events such as
FIFA World cup, 2018.

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Positive Impact: FIFA World Cup,
2018 helps in attracting
tourists.
Negative Impact: Increase in
tourism can also lead to
cultures conflicts in the region.