FIFA World Cup 2018: Macro Environmental & SWOT Analysis Report
VerifiedAdded on 2023/06/18
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Report
AI Summary
This report provides a comprehensive analysis of the FIFA World Cup 2018, examining its impact through PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) frameworks. The PESTEL analysis identifies various factors, including the use of the event for political expression, economic development through job creation, social impacts on culture and tourism, technological advancements in digital broadcasting, environmental concerns due to overcrowding, and legal issues related to doping. The SWOT analysis highlights the event's brand recognition and sponsorships as strengths, controversies and competition from club tournaments as weaknesses, expanding participation and training young players as opportunities, and threats from racism and corruption allegations. The report also evaluates sustainability as a critical criterion for successful event planning and offers recommendations for improving event safety and handling corruption. The report concludes that PESTEL analysis is crucial for understanding the external environmental impact of global events.
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