FIFA World Cup 2018: Macro Environmental & SWOT Analysis Report

This report provides a comprehensive analysis of the FIFA World Cup 2018, examining its impact through PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) and SWOT (Strengths, Weaknesses, Opportunities, and Threats) frameworks. The PESTEL analysis identifies various factors, including the use of the event for political expression, economic development through job creation, social impacts on culture and tourism, technological advancements in digital broadcasting, environmental concerns due to overcrowding, and legal issues related to doping. The SWOT analysis highlights the event's brand recognition and sponsorships as strengths, controversies and competition from club tournaments as weaknesses, expanding participation and training young players as opportunities, and threats from racism and corruption allegations. The report also evaluates sustainability as a critical criterion for successful event planning and offers recommendations for improving event safety and handling corruption. The report concludes that PESTEL analysis is crucial for understanding the external environmental impact of global events.

Global Events

Table of Contents
 INTRODUCTION
 PESTEL Analysis
 Evaluation of macro environmental factors
 Recommendations

Table of Contents
 SWOT Analysis
 Critical evaluation of criteria for successful event planning
 CONCLUSION
 REFRENCES

INTRODUCTION
Global events are impacted by various factors and it is important to
understand the impact of external factors on global events. The
present presentation is based on FIFA World Cup, 2018. The 2018
FIFA World Cup was an international football tournament
contested by international men’s teams that took place between
14 June and 15 July 2018 in Russia.

PESTEL Analysis
Political Factors: The FIFA
World Cup, 2018 affects
political environment as it
can be used by players and
audience to voice their
political opinions.

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Positive Impact:
Marginalized groups gain
the chance to voice their
opinions through mega
events.

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Negative Impact: Mega events such as
FIFA World cup, 2018 can also be
used to spread political ideology by
host country.

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Economical Factor: Job creation is
the main economical impact of
mega events such as a FIFA
World cup, 2018.

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Positive Impact: Mega events
such as FIFA World Cup,
2018 facilitates economic
development of the host
country which is positive
factor.

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Negative Impact: Job created
by mega events disappear
after the completion of the
event which does not
provide unskilled labourers
stable employment.

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Social Factor: The Host country
is able to depict their culture
with mega events such as
FIFA World cup, 2018.

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Positive Impact: FIFA World Cup,
2018 helps in attracting
tourists.
Negative Impact: Increase in
tourism can also lead to
cultures conflicts in the region.

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Technological factor: Digital
broadcast of FIFA World cup,
2018 affected the technological
environment as it encouraged
many viewers to gain digital
services so that they can view the
FIFA World cup, 2018.

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Positive Impact: This helps
in digitization.
Negative Impact: The threat
of Cyber-crime is also
increase.

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Environmental factor:
FIFA World cup, 2018
caused high
environmental
damage.

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Positive Impact: Sustainability
practices undertaken for
completion of FIFA World
cup, 2018 lowered negative
environmental impact
significantly.

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Negative Impact: Mega
events such as world
cup increase pollution
in Host regions because
of over-crowding.

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• Legal Factor; The legal requirements at
FIFA World cup, 2018 to determine if
international teams are not taking and
enhancement drugs affects legal
environment as players take legal action
to prove their innocence.
• Positive Impact: This factor helps ensure
that fair and balanced tournament is
completed.

Evaluation of Macro environmental
Factors
The political ideology of the government of the
host region affects the decision making in
mega events such as FIFA World cup, 2018.
The positive impact of this is increase
political representation while negative impact
is political promotions through sporting
events.

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The disadvantage is of threat of
cyber-attacks. Demand for
sustainability affects decision
making at events. This leads to
the positive outcome of lower
environmental damage while
negative outcome of costs.

Recommendations
• The event needs to be conducted by using
advanced technology as it will increase
safety of individuals and stakeholders of the
event.
• Policies need to be implemented to handle
corruption and social conflicts at FIFA World
cup, 2018.

SWOT Analysis
• Strengths
• It has high brand recognition and is one
of the most well-known tournaments in
the world.
• FIFA World cup, 2018 has plenty brand
sponsorship including Coca Cola, Visa
and Adidas.

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• Weaknesses
• Controversies such as the McLaren Report and
Skipperal poisoning weakened enthusiastic
viewership of the event.
• Club level tournaments are considered larger than
country level tournament by the football fan base
which is weakness of FIFA World cup, 2018.

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• Opportunities
• Expanding the group of countries
participating will increase viewership
of the event.
• Training young players and talented
footballers will help the event increase
popularity among audience.

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• Threats
• Racism and Corruption allegations
threaten the brand image of the
event.
• Fall in ticket purchase and rise of
watching the tournament digitally
is threat to future success of the
tournaments

Critical Evaluation of criteria for
successful planning
Sustainability is an important
criteria which has the merit of
increasing environmental
safety while the demerit of
increasing budget of the event.

CONCLUSION
From the above presentation it is determined that PESTEL analysis
helps identify the impact of global events on the external
environment. PESTEL analysis includes political, economical, social,
technological, environmental and legal factors.

REFRENCES
• Clemente, F. M., 2018. Performance outcomes and their associations with
network measures during FIFA World Cup 2018. International Journal of
Performance Analysis in Sport, 18(6). pp.1010-1023.
• Kubayi, A. and Larkin, P., 2021. Match performance variables that
differentiated between qualified and eliminated teams in the group stages of
the 2018 FIFA World Cup. German Journal of Exercise and Sport Research,
pp.1-5.
• Liu and et. al., 2020. Activity profiles of full-match and substitution players
in the 2018 FIFA World Cup. European journal of sport science, 20(5).
pp.599-605.
• Yi and et. al., 2019. Technical and physical match performance of teams in
the 2018 FIFA World Cup: Effects of two different playing styles. Journal of
sports sciences, 37(22). pp.2569-2577.

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