This report provides a comprehensive analysis of the FIFA World Cup, a major global event. It begins with an introduction and then delves into the positive and negative impacts of the macro environment on the global events industry, particularly focusing on the FIFA World Cup. A PESTEL analysis is conducted to evaluate political, economic, social, technological, environmental, and legal factors influencing the event. The report also includes a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Recommendations for improvement and profit maximization are offered, focusing on areas such as ethnic diversity management, sustainability, and youth athlete development. Finally, the report critically evaluates the criteria essential for planning successful events like the FIFA World Cup, concluding with a summary of key findings and references.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
