Marketing Essay: Fiji Tourism Components and the 5 As Framework

This essay provides a comprehensive analysis of Fiji's tourism industry, focusing on the key components that contribute to its success as a tourist destination. The essay employs the 5 As framework—Attractions, Amenities, Activities, Access, and Accommodation—to evaluate Fiji's tourism offerings. It begins with an introduction outlining the essay's aims and structure, followed by detailed discussions of each of the 5 As. The attractions section covers natural and manmade attractions, highlighting Fiji's beaches, cultural sites, and theme parks. Amenities are examined, including natural and manmade amenities, and the availability of diverse facilities such as food and spa services. Activities encompass tourism resources, entertainment options, and sports facilities. The access component explores transportation options like flights, local transport, and infrastructure. Lastly, accommodation discusses various lodging options, from hotels and resorts to more affordable choices. The essay concludes by summarizing the main points and emphasizing Fiji's appeal as a tourist destination, with a tropical marine climate, and diverse attractions and amenities.

Running Head: Marketing
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Fiji
Tourism theories and practices
8/4/2019

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Fiji is a famous tourist place which has more than the 300 islands. People generally visit
this country for the rugged landscapes, coral reefs, and palm lined beaches and the clear lagoons.
This tourist place is situated in the South Pacific which contains major islands. The two famous
islands of the country are the Viti Levu and Vanua Levu which contains the highest population.
The square kilometers of this country is about 1.3 million which has become dependent on the
year 1970 (Pratt, et. al., 2016). Fiji is one of the happiest countries in the world as it claims that
they are very happy. There are many tourist attraction spots in FIJI such as blue lagoon cruise,
Cloudbraek, Bouma national heritage park, Beqa Lagoon, etc. In this essay, the major
components of the FIJI and the 5As which are Attractions, activities, access, amenities, and
accommodations will be explained.

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A tourist generally gets attracted to Fiji as it is a nice place to visit with more than 300
islands. The beaches and the beauty of the culture are the most attractive things to the tourist.
The tourist generally gets attracted towards the natural beaches and landscapes. The climate of
Fiji is also very cool so people generally like to spend their weekends at this country (Gallagher,
et al., 2015). In Fiji, there are many manmade attractions also such as museums, ancient
monuments, theme parks. Not only manmade and culture attraction point is there but also many
peters inventory which attracts the tourist. Fiji is one of the happiest countries of the world so
people also get attracted to their culture, traditions, entertainments, etc. The famous island of Fiji
is the Viti Levu and there the mountains are also located which are dormant. The climate of Fiji
is tropical marine so tourist visits this country more in winters. There are five fascinating
museums in Fiji which are very iconic and situated in the Suva. Ba Civic museum is very famous
as culture and the natural history so tourist also get attracted to this. There are also many
adventure and water parks in Fiji such as Big Bula Waterpark, Kula Wild Adventure Park, etc.
Fiji is famous for the islands and culture so there is also many historical monuments and places
where the tourist come to visit. The famous historical places of Fiji are Hot Springs, Naihehe
caves, Udre Udre Grave, Naag Mandir Temple, etc. Fiji is famous for the beaches so to trek Fiji's
western edge is very stunning such as Natodola beach, like the beach, etc. (Scheyvens and
Russell, 2012).
There are certain activities which are offered to the people at the tourist destination point.
Activities such as tourism resources, receptive resources, entertainment, and sports facilities,
tourism reception facilities, etc. are offered to the customers. A tour guide is provided to the
tourist who guides about the destination. There are certain facilities provided in hotels like free
breakfast so that the customers feel free. The rental cars are also provided so that the tourist can
roam at any places where they want (Tang and Abosedra, 2014). They can ride at nights as per
their wish when they have rental cars. There are many cruise activities which are provided to the
tourist in the ship such as casino, mini-golf, pool games, dance activities, etc. In Fiji, the sport
which is majorly played was the Rugby union and football. Tourist also visits Fiji as there are
many entertainment activities which are available over there such as live music, traps bar, saloon
bar so generally, people like to spend their weekends at those places only. Many tourists are fond
of sports so there is the national stadium for the rugby team. People also get entertain in Fiji by

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watching the art Centre and watching a movie at the Damodar Village Cinema (Naidu, et al.,
2014).
The people can easily access to this tourist place as there are many public transports
which help in reaching this place. The people generally come from the flight as this country is
quite far. The local people over Fiji use local transport such as water transport, road, etc. There
are major two seaports in Fiji which are Suva and Lautoka which is very largest and many
people transport in that (Bernard and Cook, 2015). The transportation of Fiji is very each and
convenient so tourist also prefers this place to visit. People can easily travel at Fiji as there is a
good network of the transports such as carrier's trucks, buses, and ferries for travel. To travel the
largest islands, hiring the car is the best option in Fiji as it is convenient in price and the tourist
can explore many things. There are also local taxis are available to visit the local market. There,
are boats and small plane to visit between two islands. The local buses over there are an
inexpensive way to visit the main islands. Tourist also visits for leisure as the life of Fiji is the
marine life so there are many fatal sharks. Fiji has two airports which receive a small number of
international flight. The travel packages are booked by the tourist at the airport of the Nadi
international airport as there are many services fly in and out of Nadi. The other international
airport is the Nausori (Bradly, 2015).
There are many amenities which are provided at the destination of Fiji. There are natural
and manmade amenities which are available at the beaches, various types of entertainments, etc.
As there are many beaches in Fiji so the facilities regarding sea bathing, trekking at the
mountains, possibilities of fishing, etc. Fiji is also famous for the different types of the seafood,
coconut, pork, etc. so they provide the facility to the tourist to eat the Indian, Chinese, southern
east food (Sroypetch, 2016). There are stunning beaches in Fiji which is available at the resort
and the spa of Natadola beach and Liku Beach. Lavish Qamea Resort is one of the famous
resorts over Fiji in the northern island as it has the white sand beach which looks spectacular.
There are many hiking destinations at Fiji where trekking is also done such as Taveuni, Abaca,
etc. There are many amenities provided in Fiji for hiking trails as there are many islands and the
beautiful national parks. There are many natural amenities in Fiji such as Sawa-i-Lau which sir
emoted at the islands of the Yasawa deep (Ponting and O'Brien, 2014). There is also one of the
famous dunes and river at the Sigatoka Sand and Sigatoka River. Tourist also visits the Kula

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national park, Bouma National park and the garden of sleeping giant where there are many
natural amenities which attract the customers. There are many man-made landmarks such as
Hatana Sacred Island, Kedekede hill fort, Nehehe Cave, etc. which is very attractable landmarks
of Fiji (Varley, 2016). In Fiji, there are many water and amusement parks which is man-made
such Big Bula water park where many facilities are also provided such as henna tattoos, hair
braiding, massage which is cheaper than the marina and the resorts.
The major accommodation is available at the resorts, hotels, etc. as they provide many
facilities to the tourist at the same place. There are two types of accommodation which are
primary and secondary (Becken, et al., 2014). The primary accommodations are hotels, resorts,
complexes, heritage hotels, etc. whereas the secondary accommodation includes motels, holiday
centers, farmhouses, youth hostels, caravans, etc. The tourist has a large number of choices to
stay where they want. There are many hotels and resorts are available for the tourist to stay such
as Hilton Fiji Beach Resort and spa, Vomo Island resort, six senses, Fiji, etc. These hotels
provide many accommodations to the tourist. In Fiji, the best accommodation is provided by the
Vomo Island Resort as it is the private island and the luxury resort which is made on the 2555
acre island. This resort also has white beaches which are attractable by romantic couples (Nalau,
et al., 2017).

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It has been evaluated that Fiji is one of the most beautiful destinations where several numbers of
beaches are there which attract tourist. The climate of Fiji is tropical marine so tourist visits this
country more in winters. The largest island of Fiji is the Viti Levu which is economically
developed. The accommodation of Fiji is quite reasonable so it is a mid-range price destination
for the tourist. There are lots of attraction places in Fiji but generally, the tourist gets attracted
towards the beaches and the beauty of the culture. Tourist also can easily access this place there
are many transportation facilities which are available to this place. The people who like
adventures will be attracted to this place as trekking, fishing, sea bathing, etc. is available.

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