Analysis of Contemporary Themes and Ethical Dilemmas for FILL&FEEL

This report provides a comprehensive analysis of contemporary business themes and ethical dilemmas faced by the new FILL&FEEL restaurant. It explores various challenges, including employee behavior, legal issues, and working conditions. The report also examines market research methodologies, emphasizing the importance of both primary and secondary sources for understanding customer demands and market segmentation. Furthermore, it discusses the significance of diversity, equality, and employee motivation within the workplace. The report also addresses credit card fraud and the importance of maintaining accurate financial records using accounting systems, highlighting the advantages of the single-entry system for a new business. Overall, the report offers strategic recommendations for FILL&FEEL to ensure effective operational activities, ethical practices, and sustainable growth in the competitive UK restaurant market.

Contemporary Themes

Company has to use latest techniques into business so that they will conduct operational
activities effectually (Adewumi and Akinyelu, 2017). This is fundamental for them to
comprehend contemporary themes which are associated with working. It will include market
survey, factors related to ethical dilemma, diversity and in addition equality and so on. This has
to be understand by superior of an association; thus, entire working will organise in a significant
or proper manner. It will be utilized by manager to demonstrate about contemporary themes for
the new restaurant i.e. FILL&FEEL.
There are many types of problems which will be confront by company at the time of
operating business. They will be either small and large as well. Issues which are facing by them
need to comprehend by employer in an adequate manner; therefore, they will be support
working. Many times they will face numerous ethical dilemmas that will develop in field of
business. Along with, it will connected with acts or legislations also. FILL&FEEL is going to
begin a new restaurant in UK and it is required for them to measure ethical dilemmas
proficiently; therefore, they will find out appropriate steps to sort out any kind of difficulties
(Chen and Asch, 2017).
Ethics means basic norms as well as values which connected with business and manager
needs to complete work by following this. On the other hand, dilemmas define those
circumstances which will be either correct or wrong. Hence, superior needs to embrace one of
them and they will formulate some strategies to measure it (Fischer-Pauzenberger and
Schwaiger, 2017). There are various ethical dilemmas which are facing by FILL&FEEL at the
time of beginning new restaurant. These are described as below:
Employee behaviour and legal issue: Unethical behaviour of staff members will be
provide impact to overall enterprise. Due to this, many kinds of issues will be confront by
organisation which are associated with laws or legislations. To resolve them, it is required for
manager of firm to develop appropriate policies or strategies. These problems will be connected
with religion, age, gender and many more.
Employee working condition: As FILL&FEEL is going to open a new outlet in UK so
that this will be considered as significant issues which will face by them (Brenner and et. al.,
2017). Basically, small firms are having sufficient amount of finance; thus, it is not easy for them
to maintain proper working surroundings. With this, they will either render salaries to workers or
maintain environment. Thus, it is needed for manager of affiliation to measure both options so
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they will decide that they will choose one option or both. Therefore, this is termed as ethical
dilemma for firm as it will restrain them to do work in an effective manner. To deal with this
problem, it is must for an employer to formulate proper strategies (Jones and Sahu, 2017).
Henceforth, this has been understood that there are many ethical dilemma which are
associated with business and it is fundamental for superior of FILL&FEEL to examine it. In this
manner, they will be able to conduct business in an effective and efficient manner. It will provide
impact to overall operational activities so manager has to measure it. Thus, an effective or proper
strategies will be created by them (Kültür and Çağlayan, 2017).
FILL&FEEL is going to begin a new restaurant; therefore, it is must for them to conduct
research at marketplace so they will provide goods and services to individuals as per their
demand. To gather data as well as information is a significant way, there are two kinds of tools
or sources which will be utilized by superior of company. One is known as primary technique
and another is termed as secondary. Hence, it is essential for employer of FILL&FEEL to utilize
secondary source of method. With assistance of this, they will create a plan which will help them
into market research (BENHABIB, 2017).
Primarily, manager needs to classify marketplace into various segments, such as gender,
age, income and many others. With assistance of this, they will easily determine requirements
and demands of individual effectually. Hence, they will be able to fulfil their desires within
requisite time span. Moreover, through primary technique latest information will be collected. It
will comprise interviews, surveys, experiments, focus group, observation and so forth. Amongst
them, interview as well as survey is considered as most significant tools which will be utilized by
an employer (Kültür and Çağlayan, 2017). To know about demands of clients, questionnaire will
be developed by manager. Instead of this, they will obtain support of some social sites because it
is foremost method which is utilizing by various firms. For utilization of primary methodology,
company requires maximum finance and time (Market research methods, 2017).
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If they want to save their cost and in addition time then, employer will utilize secondary
source (BENHABIB, 2017). Several techniques which will consist into this, for instance:
newspaper, internet, journals, magazines etc. FILL&FEEL is going to begin a restaurant in
United Kingdom and they will use secondary tool. It will aid them to secure unwanted
expenditure. Firm needs proper resources so that they will be able to run operational activities
significantly.
Therefore, with aid of this they will easily know about requirement of customers and in
addition they will fulfil their desires within limited time duration. As a result, they will take
benefits from rivals in market. In this manner, they will improve their brand image at
commercial centre. This will help them to attract numerous persons towards them. FILL&FEEL
is much popular for their Pasta and Manchurian rice. Basically, they are going to target college
students. If they conduct research then they will enhance revenues effectually. Along with, this
assist them to enlarge business activities into some another areas at other places (Mertkan and et.
al., 2017).
Company has to maintain quality of items as well as services which are offering by them
to persons. They need to maintain diversity and in addition equality at working environment. It
assists them in improvisation of goodwill in market. This has been analysed that, distinctive
culture of individuals work in firm which will develop clashes at workplace. Therefore,
sometimes this will be more difficult for an enterprise to comprehend that problems. Hence, it is
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Illustration 1: Market research methods
(Source: Market research methods, 2017)

must for them to provide occupation to those people who are residing at similar location. On the
other hand, it is essential for manager of FILL&FEEL to give job to persons according to their
abilities, capabilities, skills and knowledge as well. They never differentiate among individuals
as per their value, gender, age, culture etc. This will help organisation to capture attention of new
individuals towards business. In this way, they will easily cater qualitative food products and
services to users effectually (Elton‐Chalcraft and et. al., 2017).
Manager of an enterprise need to understand requirements as well as desires of
employees because this works as a motivation for them. In addition to this, by maintaining
proper communication and in addition coordination work will get accomplished without any
delay. For above stated aim, they will organise motivational programmes for persons because
this enables to improve interaction level. It is essential for superior to treat each staff member
equally as this aids into their long time retention.
To reduce unnecessary wastage; it is required for an employer to maintain equality as
well as diversity in working environment. To complete work within limited time span, this is
must for individuals to do work in groups. Thus, they will improve quality of products and
services which aid in enhancement of client base. Along with, it is must for superior to provide
training to staff members as this enables to enhance skills and abilities. Additionally, association
will keep up their reputation at marketplace (de Groot and Hagoort, 2017).
It is essential for manager of FILL&FEEL to formulate some policy, in which diversity
and equality is considered as one of the most. On the other hand, they need to implement health
and safety law into business; hence, they will easily cater best quality of items to customers.
Some standard needs to be set by superior to develop goods for people. In this way, they will
capture attention of various individuals which aid them to increase base of clients. It is must for
an employer to provide proper training to workers because this assists to increase their working
performance. Therefore, they will accomplish requirements of consumers in an effective and
efficient way.
Credit card fraud is a wide ranging term for theft and fraud committed using a credit card
or any similar payment mechanism as a fraudulent source of funds in a transaction. Fundamental
reason behind this, is to obtain items without pay (Williamson and Johanson, 2017). This is
termed as crime and who do this i.e. defaulter, they will punished according the Fraud Act, 2006.
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As indicated by a case scenario, there was a person whose name, Mike Ross, he is doing
job in MNC. HBFC's credit card is holding by him. He done a transaction of almost $10000. As
per the bank policy, it is required for that person to pay the amount within nearly 2 months.
Overall amount is paid by him after 42 days, as there was some technical errors in bank which
shows that payment was not received; after 20 days he left the nation.
After completion of 2 month a notice is dispatched by superior of HSBC because of
default in credit card payment. But there is not response is provided by him as he left nation
before some days. Approximately 3 notices were dispatched by bank but they never get any
respond from him. Furthermore, an investigation is conducted by bank manager and they found
out that Mike Ross left the country due to other job at another location. Police found out him and
then he arrested. Then, he present in court as a defaulter (Coolican, 2017).
Legal advisor is hired by him and entire explanation is provide by Mike to him. That,
total payment was done by him before left the nation. But, no one trusted him so his lawyer
asked him for the evidence. Then, all documents are collected by him and present it in the court.
He said that, Mike is much responsible individual and paid entire amount after 42 days. They
showed receipt of payment in court and bank manager. After investigation, this has been
concluded that Mike is not a defaulter and police released him with respect. It was found out that
there were technical problems in firm so that they was not be able to check it out each thing.
Company either developed or developing, needs to record each and every transaction
which are connected with finance. Fundamentally two types of accounting models are using by
firm, one is single entry and another is double entry system. It is identified that single entry is
easy as comparison to double entry system. For utilization of this, there is no need to provide
training to staff members. It is a simple bookkeeping format, in which daily transactions need to
be get record by superior. As it is most simpler form; thus, it is known as single entry system
(Antonakakis, Chatziantoniou and Filis, 2017).
Double entry system is considered as most complex method to maintain books of
accounts. To handle these kind of transaction, employer needs to provide proper training to
employees. According to this model of accounting each entry is appear almost 2 times, one is as
a debit and other is credit. It has been evaluated that, this methodology is using by large
associations as this helps to ensure more authenticity of operational activities. Along with, this is
considered as accrual reporting approach.
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It is must for FILL&FEEL to use it as they are totally new at marketplace. Along with
they are not having maximum number of operational exercise which need to be get recorded in
books (Zaman, 2017). Thus, they will use single entry system to record each transaction on daily
basis. For this, there is not requirement for professional worker. Additionally, this assists to
diminish unwanted cost and enterprise will save money as well. But if they are using double
entry system then, this will contain maximum expenses and time.
There is no particular format while using single entry system so superior will record
things as per their wish. For instance, to record cash transactions they will maintain cash book
and to know about the position of company at marketplace they will formulate balance sheet. It
will show by them to stakeholders of firm but as they are opening new restaurant so they are not
having much bondholders (Braswell, McCarthy and McCarthy, 2017).
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REFERENCES
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