Promotional Content Project Analysis for Short Film (FPR5300)

This project involves the creation of promotional content for a short film aimed at raising funds and securing placements. The report includes a detailed target market analysis, exploring investment opportunities for individuals and groups interested in short film content. The project description outlines a crowdfunding campaign to produce a short film addressing anxiety during the COVID-19 crisis, with funds also allocated to support COVID-19 patients. The analysis covers the target market, investment potential, and production paperwork, including schedules, equipment, and release strategies. A comprehensive marketing strategy is presented, emphasizing social media and crowdfunding campaigns. The project also incorporates director and producer statements, a trailer, and reflective report, providing a complete overview of the film's promotional aspects and production process. The assignment adheres to the FPR5300 course requirements, demonstrating an understanding of the film industry's promotional practices.

PROMOTIONAL CONTENT

In the present report the content has been created for the funding and placing. In this report
discussion has been done related to target market analysis. It has also provided the details about
the investment opportunities which can be grabbed by groups and individuals who are been
investing in the short film content. It has also provided the details about the production paper
work.
EXECUTIVE SUMMARY

PROJECT DESCRIPTION
In this project the funds will be raised with the
help of crowd funding platform. The video and
short film will be say about how to survive
anxiety during the COVID-19 crisis. The funds
which will be raised will also go for the
treatment of patients suffering from COVID-19.
It is a type of charitable campaign which will
be made for the benefits of public.

TARGET MARKET ANALYSIS AND INVESTMENT
OPPORTUNITIES
Crowdfunding online is a relatively new
phenomenon. But independent film crowdfunding
has been around longer. In this the film-makers
needs to be engaged in analyzing the target market.
The famous film-makers in the industry will also be
targeted. The target market for this will be people
of medium to higher income group. Men, women,
young adults. The short film maker will mostly
target people of the age between 25-65.
There are a lot of positives to crowdfunding
film. There’s the potential for a big reward,
virtually no financial risk, and the company
get to build a community of fans while
raising capital. The success of the campaign
needs to be measured from the time to time
basis. The short film make pound 500 in
upcoming 5 years.

Salary £ 25
Rent £ 25
Total £ 50
Team bios
Budget:
Salary £ 25
Rent £ 25
Total £ 50

PRODUCTION PAPER WORK
Schedule:
The shooting will be done on the free time and also the proper
time management will be done by the team members.
Equipment: Various equipment’s like camera, videographer,
toolkits will be used so that film can be a success.
Recce: The article related to film will also be produced and it can
also be viewed by the public, so that they can manage their stress.
Releases: The short film will be released on August 7, 2020. It will
be released on social media platforms like Instagram, Facebook.

Marketing strategy overview
For the short film, to be a success various
modes of marketing will be used. In this the
film-makers will make use of social media
channels like Instagram and Facebook. This
will help the film-maker in connecting to the
large number of audiences. It will also be
helpful for the filmmakers in increasing their
profitability as well as sales and revenue.
Crowdfunding campaign can also be organized
by the film-makers.
Look-Book:

CONTINUE….
Director and Producer statements
The director and producer were really excited
while shooting this film. It will be useful for
public.
Trailer and / Sizzle trailer: The size of the trailer
will be one minute
interview with key crew: The experience of the
crew member will also be recorded so that
memories will be created.

Reflective Report
I was really happy to be a part of this short film. I
have learned a lot about the crow funding schemes
and campaigning and also about the subject matter.
It was really useful for my personal and
professional career. I thank everyone for making me
the part of this short film. I would love to work in
other projects like this.

REFERENCES
Glore, E.B., KEEP HOLDINGS Inc, 2018. Managing internet advertising and promotional
content. U.S. Patent 9,875,477.
Glover, G. and Miller, B.D., Compass Design Inc, 2016. Method for motivating an individual to
view promotional content. U.S. Patent Application 14/643,349.
Master, A. and Mohajer, K., SoundHound Inc, 2019. Promotional content targeting based on
recognized audio. U.S. Patent Application 16/134,890.