Finance for Entrepreneurs Report: Footgolf, Ecosystem, and Milestones

This report, focused on Finance for Entrepreneurs, begins with an introduction outlining the key areas covered. Part 1 focuses on Footgolf Australia, detailing a 12-month growth plan with SMART objectives, action plans, team building, and regular reviews, along with a memorandum to Yani Bank for funding. Part 2 explores the Entrepreneur Ecosystem, defining its components and benefits, and includes a list of successful Sydney startups like Freelancer.com and Atlassian, as well as a description of a Sydney pitching event. Part 3 examines milestones, specifically analyzing six companies that faced market failures. The report offers a comprehensive overview of financial planning, business growth, and the entrepreneurial landscape, providing valuable insights for students and professionals alike. The assignment is available on Desklib, a platform offering AI-powered study tools.

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Finance for Entrepreneurs

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Table of Contents
Introduction......................................................................................................................................3
Part 1 Footgolf Australia.............................................................................................................4
Part 2 Entrepreneur Ecosystem...................................................................................................8
Part 3 Milestones.......................................................................................................................12
Conclusion.....................................................................................................................................14
References:....................................................................................................................................15

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Introduction
This report is about the Finance for Entrepreneurs. In Part A report discuses about 12-month
growth plan that is essential for the business to determine that how organization will work. The
report also writes a memo to Yani bank to discuss the funding release. A long-term financial plan
is also mention in the report for Footgolf Australia. In Part B report discuss about the
Entrepreneur Ecosystem how it works and benefits to the entrepreneur, it also includes the list of
start-ups in Sydney and report includes the one pitching event of a company. In last section,
report focus on the six different companies, which do not work properly and fails in the market.

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Part 1 Footgolf Australia
A.
A 12-month plan provides direction to the company to work in a certain direction to achieve their
targeted objective in a given time period. Companies can make this growth plan in a simple way
by that it would be easily understandable to the employees.
Growth plan includes:
SMART objective:
Company must clear what they have to achieve in the next 12 month. Like they want to increase
their sales by 10 percent and reduce their expenses by 2% and added more investors to the
company minimum 3 investors must be added in the next 12 month to expand the business
(Ward, 2016)
Action plan: company should make correct strategy and rightly implement it to achieve
objective. Like to increase sales company need to increase their production of the day by that
shortage of the product will not occur in the market. To reduce expenses, Company needs to train
the employees properly and timely check their efficiency. Training will help the employee to
increase efficiency and reducing the errors.
Building the right team: Basic requirement of the company is employee or correct people who
will lead the company. Right person at right time will be beneficial for the company to achieve is
target. Therefore, company needs to hire right person and correctly assign work to that according
to his capabilities (Ward, 2016).
Teamwork and coordination: To attain objective of the company, employees must work in a
team with proper communication because lack of communication will lead the company to
downwards. Top-level managers should motivate their employees timely to work with more

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efficiently and always work in a team and everyone should get a chance to show their skills or
abilities while working in a team (Albarracin, et. al., 2014).
Review at regular intervals: company must review the performance of the employees timely
like every end of the month. This will help the company to analyze the performance of the
employees. if any employee is not performing good than company should try to figure out the
problem and resolve it and motivate the employee to work on its weakness to overcome it.
Alternatively, if any employee is working well than company must apprise employee this will
self motivate the employee and this time employee gives 200% to the job (Albarracin, et. al.,
2014).

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Memorandum
To: Yani Bank
From: Footgolf Australia
CC: Leonardo Fernandez
Date: 21-September-2017
Subject: For funding release
Footgolf is a game that is mixture of football and golf. Where players have to kick football into a
hole in a least shots as possible. This game was invented in 2009 in Netherlands and in March
2013, Leonardo Fernandez incorporated the Footgolf Australia and makes the association who
will promote this game in Australia. The future of this Footgolf is very much promising and this
game will become favorite all over the world.
Company needs funding to explore this game because in Australia, people love this game and
popularity of this game in Australia is very much. To promote this game Leonardo needs more
people for that he is recruiting the suitable person. Company needs $100,000 per year, company
wants that Yani bank do funding to the company, company want that bank will disburse the
amount of $25000 on every third month. The first installment will be disbursed in the 1st week
of April, and the company will base the next disbursement on the development at the 1st week of
July. Likewise further installments will be is disbursed on the same criteria.
B.
Financial planning: It is a process where company forecast the income and expenditure of the
company for a long-term period by analyzing the current market scenario, company’s expenses,

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economic conditions and various other variables. Long-term monetary development is the
method of line up financial capability with long-term service goals. The process involves the
monetary forecasting along with strategizing. It helps the organization to estimate the need of
finance, and attitude of the organization in terms of money. Money is very much essential for
every business to run the organization. If company uses its money in a correct direction than it
will affect the business positively and double the business revenue but if money is invested in
wrong project than that money will not come again (David, 2011). Every business need money
and to invest that money in right direction company makes this long term financial planning, in
this company evaluate that how much money they want extra for their business.
Bank loans: It is one of the best available options for the company. By which company can take
money to expand their business for that money company has to give interest to the bank for
longer period.
Equity share: Company can issue its share in the market and if company earns profit, company
has to give dividend to its shareholders.
For long term financial planning company needs to determine its financial status in the market
and also analyse the position of the company that will help the company to understand that how
much money company required in future and what will be the sources of money that will not
include too much cost (David, 2011).

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Part 2 Entrepreneur Ecosystem
A.
Entrepreneur Ecosystem = an entrepreneurship ecosystem or entrepreneurial ecosystem these
both terms refers to the economic or social environment making an impression the regional and
local entrepreneurship. It might be a group of various companies, along with start-ups and
several coordination units that decide to structure an organization or network and share same
goals for discover economies of scale assorted with entrepreneurial drive and flexibility.
Economies of scale can be found in company functions like market study, financing, promotion
communications, business development, lawful support, and human resources management,
monetary and bookkeeping management as every unit is contributing startup spotlight to research
and development, sales and pre sales, product management and service after sales. Several
researchers think that government is least interested in making an entrepreneurship ecosystem.
However, the entrepreneurship ecosystem make loan itself to entrepreneurial strategy, where
targeted can be made to switch the breach in the ecosystem (Corbett, et. al., 2014).
There are six domains of entrepreneurial ecosystem, which makes nit successful.
1. Culture must be conductive
2. Leadership and policies should be supportive
3. Proper and accessible finance
4. The quality of human capital must be high
5. Products should be friendly
6. Support of infrastructural and institutional
B.

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When someone listens the name of Sydney, the first thing comes in mind are its spotless beaches,
vibrant people and food. However, from last few years Sydney has develop into more than that
the things to see propose tourist. In recent time, Sydney is the address for the major technical
start-ups ecosystem in Australia. From the last five years, Sydney has shown significant growth
in the startups. Many small startups, which had started earlier, now doing very good growth in
the market, and new startups are doing really well in the market and successfully connecting to
the people. Majorly, the expansion has been encouraged by the rising figure of incubators,
startups events, accelerators and co working spaces (Maritz, et. al., 2015). As Sydney is a
resident for the success of various giants like freelancer.com, OFX and Atlassian. Even many
small startups are also there which are doing well and ready to lead the world.
List of ten successful startups in Sydney:
Freelancer.com: Matt Barrie was founded the website in 2009 and the headquarter of the
company is in Sydney. Now company has expanded and opened there offices in various places
like London, Jakarta, Manila, Buenos Aires and Vancouver. In the world, it is one of the top
most distant employment marketplaces and gets success in acquiring various others marketplaces
like EUFreelancer.com, Scriptlance.com and Lime Exchange (Gani, 2015).
OFX: Matthew Gilmor launched the company in 1998 and launched brands in various regions
including UKForex, NZForex, UKForex and CanadianForex. Online Foreign Exchange is the
full name of company and in 2013, it become public company (Gani, 2015).
Atlassian: Mike Cannon Brooks and Scott Farquhar founded the company in 2002. The clients
of the company are giants in their industry like NASA and Twitter. Company has raised $210
million until now; among their investors Atlas partners is the one. Company is famous for
providing best software solution that sells them (Gani, 2015).

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Gofar: Company has won the competition of SydStart in 2014. The product of the company is a
smart device, which helps in saving the 13 to 22% fuel of the car also enhanced the safety of
driver(Gani, 2015)..
GoCatch: Ned Moorfield and Andrew Campbell launched the company in 2011. It is a taxi
booking app which taking the Australia through squall. Company is planning to expand in
abroad and successfully raised $8 million (Gani, 2015).
Smart Sparrow: Zack Belinson, Shaowei Ho and Dror Ben Naim founded the company in
2010. Company provides the facility to educators to personalised and create their lessons.
Company has successfully managed to raise $12 million and to make online learning more
interesting; they are doing their newest round of financing (Gani, 2015).
Nitro: The Company was founded in 2005. Company was successfully increasing their customer
base and since then it has more than 490,000 populace in almost 200 countries. Company
protected $15 million financial support round from US Company Battery venture and has hoisted
more than $21.6 million. Company has offices in St. Petersburg and Dublin.
Stackla: Company was established in 2012 and opened their offices in London and San
Francisco adding their headquarter in Sydney. Company provides communal content advertising
platform that allows various brands to determine and exarch content from the communal
network.
Lekker Bikes: Company was started in 2009. 35-year-old Meindert Wolfraad founded the
company and does a great job by doubling the business profit every year striking $two million in
2014. Company has increased its staff members and successfully tripled its association of trade
partners following the launch in overseas. The dealers of the company are in USA, New Zealand,
Singapore Netherlands, UK, Germany and Belgium.

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Showpo: Company was founded in 2010. The revenue of the company has grown by 288% to
$10 million in 2014 and from 2013; their profit has increased by 381%. Company has a good
number of followers on Instagram and Facebook numbers are 550,000 to 875,000. The
Australian Startup Awards 2014 awarded company as Start up of the year.
C.
Sydney Pitching event
Date and time:
Sat., 09/09/2017, 10:00 AM
Location:
China Cultural Centre in Sydney
151 Castlereagh Street
Sydney, NSW 2000
Australia
It is a phase of modernism with growing demand of artistic separation in on a daily basis. This
art industry has lot of scope but its limited to niche market the problem in this kind of company
that agree to investor to invest in the company s difficult although it’s a high margin industry
(Faff, 2015).

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Part 3 Milestones
A.
The Six different companies are:
Auctionata: the company deals in auction website that mainly paying attention on antiquarian
stuffs. The company ran by the international specialist and company gives a real time structure.
The company went on decline when co-founder and former CEO Alexander Zacke found in
serious buy and sell violations of the products. When Auctionata board associates and Zacke,
were charged of unlawfully bidding on the own auctions. Investors found their money would not
be safe in the company. Therefore, investor stops funding to the company (Research Briefs,
2017).
Imzy: Jessica Moreno and Dan McComas formed the Company. They both are the former
employees of Reddit. The company was operating a display place for fit societies where its
associates are liberated from nuisance and abuse. The company was now inactive due to
company was failed in performing well in the market (Research Briefs, 2017).
Happy Home Company: the website of the company now shows a message that announcing
company is inactive. Initially company was doing well had a good customer base and supportive
investors but company was failed to grow their business form star up to a great company.
Company services are very good they provide facility to customize the home cleaning of
landscaping at an affordable price. Doug Ludlow formed the company (Research Briefs, 2017).
SunEdison: Jigar Shah formed the Company. The last funding to the company was on Feb 2017.
The corporate mission of the company is simple. The company converting by using a diverse
approach to solar energy. The company’s corporate emission is simple: to build solar service a