BUS0002 Finance Assessment: Market Share Analysis & Financials

This document presents a comprehensive finance assessment focusing on market share analysis and financial statement principles. It begins with an analysis of Arden Sunglass Ltd's monthly demand and sales data from 2001 to 2018, calculating average monthly market shares and evaluating a revised market strategy. The assessment explores various business options like customer promotions, competitor mergers, and branch expansions, using excel sheet calculations to decide the best options. Furthermore, it discusses the fundamental principles of financial statements and their components, providing a detailed overview of how organizations can leverage data analytics to inform marketing decisions and improve overall quality. Desklib offers similar solved assignments and past papers for students.

Running head: FINANCE
Finance
Name of the Student:
Name of the University:
Author’s Note:

1
FINANCE
Table of Contents
Assessment 2...................................................................................................................................2
Answer to Question 1..................................................................................................................2
Answer to Question 2..................................................................................................................2
Average Monthly Market Shares.................................................................................................2
Answer to Question 3................................................................................................................12
Answer to Question 4................................................................................................................12
Answer to Question 5................................................................................................................12
Answer to Question 6................................................................................................................12
Answer to Question 7................................................................................................................18
Assessment 3.................................................................................................................................29
Introduction................................................................................................................................29
Overview of the Company.........................................................................................................29
Fundamental Principles of Financial Statement........................................................................29
Components of the Financial Statements..................................................................................32
Reference.......................................................................................................................................34

2
FINANCE
Assessment 2
Answer to Question 1
Figure 1: (Chart Showing Monthly Demand and Supply Analysis)
Source: (Created by the Author)
As per the given question which deals with the demand and sales of Arden Sunglass ltd
which operates in UK. As per the estimates and the figure which is shown above it can clearly be
identified that the demand for the products of the business is much more than what is supplied by
the company. The blue lines in the chart represents the demand for the products of the business
and the red lines show the sales of the business. The general trend shows that the demand for the
business is much higher tan what is supplied by the business.
Answer to Question 2
Average Monthly Market Shares
Year Month Demand (£) Sales (£)
Monthly Market
Share
Revised Market
Share
2001 Jan-01 £ £ 51.24%

3
FINANCE
3,68,551 1,88,833
2001 Feb-01
£
4,17,129
£
1,31,313 31.48%
2001 Mar-01
£
5,16,926
£
95,541 18.48% 25.92%
2001 Apr-01
£
6,50,967
£
1,08,844 16.72% 26.09%
2001 May-01
£
7,06,384
£
1,59,208 22.54% 30.80%
2001 Jun-01
£
7,55,445
£
2,33,739 30.94% 35.91%
2001 Jul-01
£
7,03,159
£
3,30,675 47.03% 46.81%
2001 Aug-01
£
6,20,501
£
3,47,421 55.99% 45.99%
2001 Sep-01
£
5,54,541
£
3,92,409 70.76% 55.81%
2001 Oct-01
£
4,52,446
£
3,56,307 78.75% 57.42%
2001 Nov-01
£
3,71,170
£
3,07,694 82.90% 55.49%
2001 Dec-01
£
3,34,718
£
2,33,252 69.69% 51.55%
2002 Jan-02
£
3,57,444
£
1,52,285 42.60% 41.03%
2002 Feb-02
£
4,34,993
£
1,24,103 28.53% 37.08%
2002 Mar-02
£
5,22,225
£
1,49,449 28.62% 41.81%
2002 Apr-02
£
6,35,459
£
1,48,283 23.33% 34.09%
2002 May-02
£
7,21,944
£
1,86,184 25.79% 35.65%
2002 Jun-02
£
7,64,136
£
2,34,520 30.69% 36.91%
2002 Jul-02
£
7,27,818
£
3,18,466 43.76% 44.11%
2002 Aug-02
£
6,46,976
£
3,34,721 51.74% 43.80%
2002 Sep-02
£
5,46,411
£
3,53,894 64.77% 48.62%
2002 Oct-02
£
4,34,262
£
3,69,437 85.07% 57.10%
2002 Nov-02
£
3,78,414
£
2,80,724 74.18% 51.38%
2002 Dec-02
£
3,54,169
£
2,23,584 63.13% 51.49%

4
FINANCE
2003 Jan-03
£
3,89,224
£
1,96,541 50.50% 51.94%
2003 Feb-03
£
4,79,703
£
1,57,239 32.78% 44.40%
2003 Mar-03
£
5,43,848
£
1,30,796 24.05% 33.60%
2003 Apr-03
£
6,67,792
£
1,62,568 24.34% 33.89%
2003 May-03
£
7,24,583
£
2,04,618 28.24% 37.62%
2003 Jun-03
£
7,49,334
£
2,18,974 29.22% 32.79%
2003 Jul-03
£
7,21,558
£
3,10,977 43.10% 42.92%
2003 Aug-03
£
6,73,315
£
3,49,912 51.97% 46.70%
2003 Sep-03
£
5,46,640
£
4,03,055 73.73% 55.86%
2003 Oct-03
£
4,51,759
£
3,46,284 76.65% 51.43%
2003 Nov-03
£
3,73,478
£
3,31,439 88.74% 60.63%
2003 Dec-03
£
3,53,049
£
2,40,809 68.21% 53.30%
2004 Jan-04
£
3,68,165
£
2,14,897 58.37% 57.54%
2004 Feb-04
£
4,70,002
£
1,11,597 23.74% 31.61%
2004 Mar-04
£
5,66,494
£
1,14,126 20.15% 31.00%
2004 Apr-04
£
6,82,433
£
1,25,591 18.40% 26.72%
2004 May-04
£
7,48,126
£
2,02,967 27.13% 35.83%
2004 Jun-04
£
7,76,188
£
2,72,444 35.10% 39.92%
2004 Jul-04
£
7,56,433
£
3,37,146 44.57% 45.07%
2004 Aug-04
£
6,54,757
£
3,95,260 60.37% 50.92%
2004 Sep-04
£
5,76,538
£
3,53,852 61.38% 46.78%
2004 Oct-04
£
4,55,581
£
3,66,877 80.53% 56.03%
2004 Nov-04
£
3,91,628
£
3,19,445 81.57% 55.41%
2004 Dec-04 £ £ 64.28% 52.36%

5
FINANCE
3,71,070 2,38,536
2005 Jan-05
£
3,88,952
£
2,12,728 54.69% 54.32%
2005 Feb-05
£
4,96,429
£
1,57,913 31.81% 42.56%
2005 Mar-05
£
5,96,610
£
1,59,828 26.79% 41.09%
2005 Apr-05
£
6,89,463
£
1,50,522 21.83% 30.32%
2005 May-05
£
7,56,782
£
2,06,948 27.35% 34.69%
2005 Jun-05
£
7,87,665
£
2,81,104 35.69% 40.77%
2005 Jul-05
£
7,61,154
£
3,00,531 39.48% 39.71%
2005 Aug-05
£
6,61,650
£
3,87,069 58.50% 49.14%
2005 Sep-05
£
5,80,530
£
3,80,822 65.60% 50.03%
2005 Oct-05
£
4,90,041
£
3,44,330 70.27% 52.04%
2005 Nov-05
£
3,93,041
£
3,55,658 90.49% 61.26%
2005 Dec-05
£
3,74,507
£
2,36,762 63.22% 48.31%
2006 Jan-06
£
4,14,412
£
1,89,410 45.71% 48.19%
2006 Feb-06
£
4,62,493
£
1,79,046 38.71% 47.81%
2006 Mar-06
£
5,86,895
£
1,35,035 23.01% 32.58%
2006 Apr-06
£
7,08,987
£
1,74,693 24.64% 37.77%
2006 May-06
£
7,48,793
£
1,73,687 23.20% 29.59%
2006 Jun-06
£
7,76,754
£
2,74,845 35.38% 38.77%
2006 Jul-06
£
7,46,006
£
3,64,719 48.89% 48.71%
2006 Aug-06
£
7,00,271
£
3,81,602 54.49% 49.13%
2006 Sep-06
£
5,92,744
£
3,65,345 61.64% 48.97%
2006 Oct-06
£
4,95,922
£
4,00,814 80.82% 57.24%
2006 Nov-06
£
4,19,281
£
3,39,103 80.88% 57.21%

6
FINANCE
2006 Dec-06
£
4,00,245
£
2,32,415 58.07% 46.87%
2007 Jan-07
£
4,13,332
£
1,87,342 45.32% 44.68%
2007 Feb-07
£
5,12,546
£
1,55,212 30.28% 38.78%
2007 Mar-07
£
6,02,873
£
1,22,653 20.34% 29.67%
2007 Apr-07
£
7,05,970
£
1,89,631 26.86% 37.00%
2007 May-07
£
7,65,270
£
2,31,431 30.24% 38.39%
2007 Jun-07
£
7,99,129
£
2,77,533 34.73% 39.31%
2007 Jul-07
£
7,55,094
£
3,67,372 48.65% 48.01%
2007 Aug-07
£
6,79,151
£
4,15,329 61.15% 51.97%
2007 Sep-07
£
6,16,253
£
4,19,558 68.08% 55.56%
2007 Oct-07
£
4,72,628
£
4,14,523 87.71% 61.04%
2007 Nov-07
£
3,99,200
£
3,01,126 75.43% 48.86%
2007 Dec-07
£
3,91,921
£
2,50,647 63.95% 53.03%
2008 Jan-08
£
4,27,679
£
1,78,605 41.76% 44.74%
2008 Feb-08
£
4,92,368
£
1,36,639 27.75% 34.86%
2008 Mar-08
£
6,14,959
£
1,43,836 23.39% 33.63%
2008 Apr-08
£
6,93,240
£
1,67,242 24.12% 33.97%
2008 May-08
£
7,99,444
£
2,17,811 27.25% 35.42%
2008 Jun-08
£
7,98,267
£
2,90,159 36.35% 41.86%
2008 Jul-08
£
7,95,411
£
3,71,498 46.71% 46.47%
2008 Aug-08
£
7,22,298
£
3,81,659 52.84% 47.81%
2008 Sep-08
£
6,27,368
£
4,07,801 65.00% 51.27%
2008 Oct-08
£
5,21,100
£
4,21,426 80.87% 58.35%
2008 Nov-08 £ £ 83.10% 54.54%

7
FINANCE
4,11,721 3,42,156
2008 Dec-08
£
3,83,842
£
2,75,783 71.85% 52.92%
2009 Jan-09
£
4,53,359
£
2,02,672 44.70% 49.23%
2009 Feb-09
£
5,17,732
£
1,72,103 33.24% 44.84%
2009 Mar-09
£
5,99,005
£
1,76,633 29.49% 38.96%
2009 Apr-09
£
7,31,081
£
1,62,386 22.21% 31.36%
2009 May-09
£
7,93,971
£
2,47,816 31.21% 41.37%
2009 Jun-09
£
8,05,458
£
3,04,580 37.81% 41.66%
2009 Jul-09
£
7,73,524
£
3,35,442 43.37% 42.25%
2009 Aug-09
£
7,10,963
£
4,24,563 59.72% 52.71%
2009 Sep-09
£
6,35,133
£
4,13,634 65.13% 53.47%
2009 Oct-09
£
5,12,081
£
3,79,183 74.05% 53.33%
2009 Nov-09
£
4,25,599
£
3,29,763 77.48% 51.92%
2009 Dec-09
£
4,29,413
£
2,88,527 67.19% 56.34%
2010 Jan-10
£
4,66,543
£
2,26,867 48.63% 53.31%
2010 Feb-10
£
5,33,329
£
2,00,340 37.56% 46.65%
2010 Mar-10
£
6,43,751
£
1,65,747 25.75% 35.53%
2010 Apr-10
£
7,39,483
£
1,81,876 24.59% 34.10%
2010 May-10
£
7,93,430
£
1,91,366 24.12% 29.73%
2010 Jun-10
£
8,36,175
£
2,58,123 30.87% 34.91%
2010 Jul-10
£
7,86,523
£
3,40,356 43.27% 42.90%
2010 Aug-10
£
7,34,067
£
3,83,218 52.20% 45.83%
2010 Sep-10
£
6,36,764
£
4,38,370 68.84% 55.74%
2010 Oct-10
£
5,05,462
£
3,73,699 73.93% 50.91%

8
FINANCE
2010 Nov-10
£
4,29,084
£
3,18,881 74.32% 50.08%
2010 Dec-10
£
4,22,953
£
2,58,400 61.09% 51.12%
2011 Jan-11
£
4,83,868
£
2,05,095 42.39% 47.80%
2011 Feb-11
£
5,14,129
£
1,84,379 35.86% 43.59%
2011 Mar-11
£
6,34,846
£
1,48,466 23.39% 30.68%
2011 Apr-11
£
7,38,248
£
1,99,542 27.03% 38.81%
2011 May-11
£
8,11,725
£
2,58,566 31.85% 40.73%
2011 Jun-11
£
8,34,698
£
2,61,849 31.37% 35.47%
2011 Jul-11
£
8,28,170
£
3,64,157 43.97% 44.86%
2011 Aug-11
£
7,41,671
£
3,82,399 51.56% 45.81%
2011 Sep-11
£
6,36,436
£
3,95,055 62.07% 47.70%
2011 Oct-11
£
5,53,502
£
3,77,827 68.26% 50.94%
2011 Nov-11
£
4,52,014
£
3,28,066 72.58% 51.55%
2011 Dec-11
£
4,52,216
£
3,12,667 69.14% 56.49%
2012 Jan-12
£
4,87,394
£
2,11,082 43.31% 46.70%
2012 Feb-12
£
5,22,653
£
2,02,939 38.83% 44.88%
2012 Mar-12
£
6,59,668
£
1,74,763 26.49% 35.86%
2012 Apr-12
£
7,44,208
£
1,51,858 20.41% 29.06%
2012 May-12
£
8,28,512
£
2,14,952 25.94% 32.58%
2012 Jun-12
£
8,49,146
£
2,97,545 35.04% 39.98%
2012 Jul-12
£
8,29,490
£
3,33,210 40.17% 40.22%
2012 Aug-12
£
7,51,352
£
4,23,666 56.39% 49.89%
2012 Sep-12
£
6,23,291
£
4,01,552 64.42% 48.41%
2012 Oct-12 £ £ 68.39% 50.54%

9
FINANCE
5,55,211 3,79,735
2012 Nov-12
£
4,77,199
£
3,61,852 75.83% 58.06%
2012 Dec-12
£
4,51,020
£
2,83,640 62.89% 51.09%
2013 Jan-13
£
5,03,591
£
2,61,158 51.86% 54.73%
2013 Feb-13
£
5,41,958
£
1,78,947 33.02% 39.68%
2013 Mar-13
£
6,44,774
£
1,68,390 26.12% 33.44%
2013 Apr-13
£
7,41,074
£
1,66,317 22.44% 30.69%
2013 May-13
£
8,29,153
£
2,53,373 30.56% 39.30%
2013 Jun-13
£
8,31,079
£
2,79,125 33.59% 37.66%
2013 Jul-13
£
8,43,282
£
3,97,302 47.11% 47.92%
2013 Aug-13
£
7,47,221
£
4,07,504 54.54% 49.03%
2013 Sep-13
£
6,70,408
£
4,39,103 65.50% 52.07%
2013 Oct-13
£
5,33,377
£
4,23,265 79.36% 56.65%
2013 Nov-13
£
4,72,841
£
3,61,822 76.52% 53.97%
2013 Dec-13
£
4,35,820
£
2,84,288 65.23% 53.30%
2014 Jan-14
£
4,75,700
£
2,14,241 45.04% 45.31%
2014 Feb-14
£
5,54,336
£
2,04,660 36.92% 46.96%
2014 Mar-14
£
6,70,708
£
1,95,692 29.18% 41.14%
2014 Apr-14
£
7,61,764
£
2,08,952 27.43% 37.69%
2014 May-14
£
8,35,209
£
2,53,961 30.41% 37.86%
2014 Jun-14
£
8,64,701
£
3,36,268 38.89% 44.14%
2014 Jul-14
£
8,38,229
£
3,78,643 45.17% 45.34%
2014 Aug-14
£
7,73,076
£
4,19,389 54.25% 48.50%
2014 Sep-14
£
6,62,804
£
4,56,313 68.85% 54.44%

10
FINANCE
2014 Oct-14
£
5,41,434
£
4,39,824 81.23% 56.89%
2014 Nov-14
£
5,13,704
£
3,68,689 71.77% 55.63%
2014 Dec-14
£
4,54,391
£
3,38,282 74.45% 62.48%
2015 Jan-15
£
5,05,783
£
2,49,627 49.35% 48.59%
2015 Feb-15
£
5,94,044
£
1,78,664 30.08% 39.32%
2015 Mar-15
£
6,89,387
£
1,56,912 22.76% 31.02%
2015 Apr-15
£
7,92,840
£
2,31,568 29.21% 38.98%
2015 May-15
£
8,57,460
£
2,41,777 28.20% 35.07%
2015 Jun-15
£
8,50,573
£
2,99,204 35.18% 37.74%
2015 Jul-15
£
8,52,187
£
4,05,570 47.59% 47.30%
2015 Aug-15
£
7,85,422
£
4,06,918 51.81% 47.84%
2015 Sep-15
£
6,97,142
£
4,06,795 58.35% 47.74%
2015 Oct-15
£
5,99,251
£
3,91,781 65.38% 49.88%
2015 Nov-15
£
5,20,934
£
3,94,270 75.69% 56.56%
2015 Dec-15
£
4,50,174
£
2,78,326 61.83% 46.45%
2016 Jan-16
£
5,16,842
£
2,18,522 42.28% 41.95%
2016 Feb-16
£
5,65,665
£
2,08,426 36.85% 46.30%
2016 Mar-16
£
6,99,158
£
1,96,521 28.11% 38.02%
2016 Apr-16
£
8,08,765
£
2,19,456 27.13% 38.80%
2016 May-16
£
8,47,392
£
2,39,685 28.29% 34.28%
2016 Jun-16
£
8,79,403
£
2,88,358 32.79% 35.65%
2016 Jul-16
£
8,42,308
£
3,55,794 42.24% 41.99%
2016 Aug-16
£
7,84,861
£
4,48,950 57.20% 51.05%
2016 Sep-16 £ £ 60.90% 50.64%

11
FINANCE
7,00,383 4,26,546
2016 Oct-16
£
5,94,204
£
4,48,496 75.48% 57.14%
2016 Nov-16
£
4,93,375
£
3,96,732 80.41% 56.64%
2016 Dec-16
£
4,73,624
£
3,45,353 72.92% 58.12%
2017 Jan-17
£
5,41,584
£
2,55,315 47.14% 51.75%
2017 Feb-17
£
5,87,806
£
2,13,980 36.40% 45.18%
2017 Mar-17
£
7,06,489
£
2,16,828 30.69% 40.04%
2017 Apr-17
£
7,98,722
£
2,31,211 28.95% 39.33%
2017 May-17
£
8,89,284
£
2,74,710 30.89% 38.88%
2017 Jun-17
£
8,71,860
£
3,32,658 38.16% 41.65%
2017 Jul-17
£
8,76,995
£
3,94,499 44.98% 44.36%
2017 Aug-17
£
8,17,547
£
4,56,476 55.83% 52.36%
2017 Sep-17
£
6,81,290
£
4,50,068 66.06% 51.32%
2017 Oct-17
£
5,79,437
£
4,57,468 78.95% 55.96%
2017 Nov-17
£
5,40,300
£
3,59,933 66.62% 52.83%
2017 Dec-17
£
5,19,108
£
3,02,636 58.30% 52.23%
2018 Jan-18
£
5,45,416
£
2,84,025 52.07% 52.57%
Average Monthly
Share 48.16% 45.17%
As shown in the above table the average monthly shares for all the years comes to about
48.16% which more than the revised market share which is computed considering the sales
which are related to each month happens in two months earlier.

12
FINANCE
Answer to Question 3
As shown in the above table in question 2, the average monthly rate for the revised
strategy is shown to be 45.17% which considers the sales of current year taking place two
months earlier.
Answer to Question 4
As per the calculations which is shown in the excel sheet, the options which are available
to the business is customer promotion, customer competition, 2 branches option, merge with
competitor option and 10 branches option. It is note from the computation that the 10 branches
option has the maximum average monthly market shares which shows it is more favorable. The
sales which is generated by the 10 branches is much more than any other option.
Answer to Question 5
The option which is to open 10 branches of the company will also be attracting
significant amount of costs which is the main reason due to which the revenue generated by the
company is not up to the mark with expectations of the business. In addition to this, it will be
resulting in difficulty in the managing the operations of the business.
Answer to Question 6
Year Month Demand (£) Sales (£)
Profit
Margin
Net Profit
(£)
Quarterly
Profit(£)
2001 Jan-01 £ 3,68,551 £ 1,88,833 50% £ 94,416
2001 Feb-01 £ 4,17,129 £ 1,31,313 50% £ 65,656
2001 Mar-01 £ 5,16,926 £ 95,541 50% £ 47,771 £ 2,07,843
2001 Apr-01 £ 6,50,967 £ 1,08,844 30% £ 32,653
2001 May-01 £ 7,06,384 £ 1,59,208 30% £ 47,762
2001 Jun-01 £ 7,55,445 £ 2,33,739 30% £ 70,122 £ 1,50,537

13
FINANCE
2001 Jul-01 £ 7,03,159 £ 3,30,675 25% £ 82,669
2001 Aug-01 £ 6,20,501 £ 3,47,421 25% £ 86,855
2001 Sep-01 £ 5,54,541 £ 3,92,409 25% £ 98,102 £ 2,67,626
2001 Oct-01 £ 4,52,446 £ 3,56,307 40% £ 1,42,523
2001 Nov-01 £ 3,71,170 £ 3,07,694 40% £ 1,23,078
2001 Dec-01 £ 3,34,718 £ 2,33,252 40% £ 93,301 £ 3,58,901
2002 Jan-02 £ 3,57,444 £ 1,52,285 50% £ 76,142
2002 Feb-02 £ 4,34,993 £ 1,24,103 50% £ 62,052
2002 Mar-02 £ 5,22,225 £ 1,49,449 50% £ 74,725 £ 2,12,919
2002 Apr-02 £ 6,35,459 £ 1,48,283 30% £ 44,485
2002 May-02 £ 7,21,944 £ 1,86,184 30% £ 55,855
2002 Jun-02 £ 7,64,136 £ 2,34,520 30% £ 70,356 £ 1,70,696
2002 Jul-02 £ 7,27,818 £ 3,18,466 25% £ 79,617
2002 Aug-02 £ 6,46,976 £ 3,34,721 25% £ 83,680
2002 Sep-02 £ 5,46,411 £ 3,53,894 25% £ 88,473 £ 2,51,770
2002 Oct-02 £ 4,34,262 £ 3,69,437 40% £ 1,47,775
2002 Nov-02 £ 3,78,414 £ 2,80,724 40% £ 1,12,289
2002 Dec-02 £ 3,54,169 £ 2,23,584 40% £ 89,434 £ 3,49,498
2003 Jan-03 £ 3,89,224 £ 1,96,541 50% £ 98,270
2003 Feb-03 £ 4,79,703 £ 1,57,239 50% £ 78,620
2003 Mar-03 £ 5,43,848 £ 1,30,796 50% £ 65,398 £ 2,42,288
2003 Apr-03 £ 6,67,792 £ 1,62,568 30% £ 48,770
2003 May-03 £ 7,24,583 £ 2,04,618 30% £ 61,385
2003 Jun-03 £ 7,49,334 £ 2,18,974 30% £ 65,692 £ 1,75,848
2003 Jul-03 £ 7,21,558 £ 3,10,977 25% £ 77,744
2003 Aug-03 £ 6,73,315 £ 3,49,912 25% £ 87,478
2003 Sep-03 £ 5,46,640 £ 4,03,055 25% £ 1,00,764 £ 2,65,986
2003 Oct-03 £ 4,51,759 £ 3,46,284 40% £ 1,38,514
2003 Nov-03 £ 3,73,478 £ 3,31,439 40% £ 1,32,576
2003 Dec-03 £ 3,53,049 £ 2,40,809 40% £ 96,323 £ 3,67,413
2004 Jan-04 £ 3,68,165 £ 2,14,897 50% £ 1,07,448
2004 Feb-04 £ 4,70,002 £ 1,11,597 50% £ 55,799
2004 Mar-04 £ 5,66,494 £ 1,14,126 50% £ 57,063 £ 2,20,310
2004 Apr-04 £ 6,82,433 £ 1,25,591 30% £ 37,677
2004 May-04 £ 7,48,126 £ 2,02,967 30% £ 60,890
2004 Jun-04 £ 7,76,188 £ 2,72,444 30% £ 81,733 £ 1,80,301
2004 Jul-04 £ 7,56,433 £ 3,37,146 25% £ 84,286
2004 Aug-04 £ 6,54,757 £ 3,95,260 25% £ 98,815
2004 Sep-04 £ 5,76,538 £ 3,53,852 25% £ 88,463 £ 2,71,565
2004 Oct-04 £ 4,55,581 £ 3,66,877 40% £ 1,46,751
2004 Nov-04 £ 3,91,628 £ 3,19,445 40% £ 1,27,778
2004 Dec-04 £ 3,71,070 £ 2,38,536 40% £ 95,414 £ 3,69,943
2005 Jan-05 £ 3,88,952 £ 2,12,728 50% £ 1,06,364

14
FINANCE
2005 Feb-05 £ 4,96,429 £ 1,57,913 50% £ 78,956
2005 Mar-05 £ 5,96,610 £ 1,59,828 50% £ 79,914 £ 2,65,234
2005 Apr-05 £ 6,89,463 £ 1,50,522 30% £ 45,157
2005 May-05 £ 7,56,782 £ 2,06,948 30% £ 62,084
2005 Jun-05 £ 7,87,665 £ 2,81,104 30% £ 84,331 £ 1,91,572
2005 Jul-05 £ 7,61,154 £ 3,00,531 25% £ 75,133
2005 Aug-05 £ 6,61,650 £ 3,87,069 25% £ 96,767
2005 Sep-05 £ 5,80,530 £ 3,80,822 25% £ 95,206 £ 2,67,106
2005 Oct-05 £ 4,90,041 £ 3,44,330 40% £ 1,37,732
2005 Nov-05 £ 3,93,041 £ 3,55,658 40% £ 1,42,263
2005 Dec-05 £ 3,74,507 £ 2,36,762 40% £ 94,705 £ 3,74,700
2006 Jan-06 £ 4,14,412 £ 1,89,410 50% £ 94,705
2006 Feb-06 £ 4,62,493 £ 1,79,046 50% £ 89,523
2006 Mar-06 £ 5,86,895 £ 1,35,035 50% £ 67,517 £ 2,51,745
2006 Apr-06 £ 7,08,987 £ 1,74,693 30% £ 52,408
2006 May-06 £ 7,48,793 £ 1,73,687 30% £ 52,106
2006 Jun-06 £ 7,76,754 £ 2,74,845 30% £ 82,453 £ 1,86,967
2006 Jul-06 £ 7,46,006 £ 3,64,719 25% £ 91,180
2006 Aug-06 £ 7,00,271 £ 3,81,602 25% £ 95,401
2006 Sep-06 £ 5,92,744 £ 3,65,345 25% £ 91,336 £ 2,77,917
2006 Oct-06 £ 4,95,922 £ 4,00,814 40% £ 1,60,326
2006 Nov-06 £ 4,19,281 £ 3,39,103 40% £ 1,35,641
2006 Dec-06 £ 4,00,245 £ 2,32,415 40% £ 92,966 £ 3,88,933
2007 Jan-07 £ 4,13,332 £ 1,87,342 50% £ 93,671
2007 Feb-07 £ 5,12,546 £ 1,55,212 50% £ 77,606
2007 Mar-07 £ 6,02,873 £ 1,22,653 50% £ 61,326 £ 2,32,603
2007 Apr-07 £ 7,05,970 £ 1,89,631 30% £ 56,889
2007 May-07 £ 7,65,270 £ 2,31,431 30% £ 69,429
2007 Jun-07 £ 7,99,129 £ 2,77,533 30% £ 83,260 £ 2,09,579
2007 Jul-07 £ 7,55,094 £ 3,67,372 25% £ 91,843
2007 Aug-07 £ 6,79,151 £ 4,15,329 25% £ 1,03,832
2007 Sep-07 £ 6,16,253 £ 4,19,558 25% £ 1,04,889 £ 3,00,565
2007 Oct-07 £ 4,72,628 £ 4,14,523 40% £ 1,65,809
2007 Nov-07 £ 3,99,200 £ 3,01,126 40% £ 1,20,450
2007 Dec-07 £ 3,91,921 £ 2,50,647 40% £ 1,00,259 £ 3,86,519
2008 Jan-08 £ 4,27,679 £ 1,78,605 50% £ 89,302
2008 Feb-08 £ 4,92,368 £ 1,36,639 50% £ 68,320
2008 Mar-08 £ 6,14,959 £ 1,43,836 50% £ 71,918 £ 2,29,540
2008 Apr-08 £ 6,93,240 £ 1,67,242 30% £ 50,173
2008 May-08 £ 7,99,444 £ 2,17,811 30% £ 65,343
2008 Jun-08 £ 7,98,267 £ 2,90,159 30% £ 87,048 £ 2,02,564
2008 Jul-08 £ 7,95,411 £ 3,71,498 25% £ 92,875
2008 Aug-08 £ 7,22,298 £ 3,81,659 25% £ 95,415

15
FINANCE
2008 Sep-08 £ 6,27,368 £ 4,07,801 25% £ 1,01,950 £ 2,90,240
2008 Oct-08 £ 5,21,100 £ 4,21,426 40% £ 1,68,570
2008 Nov-08 £ 4,11,721 £ 3,42,156 40% £ 1,36,862
2008 Dec-08 £ 3,83,842 £ 2,75,783 40% £ 1,10,313 £ 4,15,746
2009 Jan-09 £ 4,53,359 £ 2,02,672 50% £ 1,01,336
2009 Feb-09 £ 5,17,732 £ 1,72,103 50% £ 86,051
2009 Mar-09 £ 5,99,005 £ 1,76,633 50% £ 88,316 £ 2,75,704
2009 Apr-09 £ 7,31,081 £ 1,62,386 30% £ 48,716
2009 May-09 £ 7,93,971 £ 2,47,816 30% £ 74,345
2009 Jun-09 £ 8,05,458 £ 3,04,580 30% £ 91,374 £ 2,14,435
2009 Jul-09 £ 7,73,524 £ 3,35,442 25% £ 83,861
2009 Aug-09 £ 7,10,963 £ 4,24,563 25% £ 1,06,141
2009 Sep-09 £ 6,35,133 £ 4,13,634 25% £ 1,03,408 £ 2,93,410
2009 Oct-09 £ 5,12,081 £ 3,79,183 40% £ 1,51,673
2009 Nov-09 £ 4,25,599 £ 3,29,763 40% £ 1,31,905
2009 Dec-09 £ 4,29,413 £ 2,88,527 40% £ 1,15,411 £ 3,98,990
2010 Jan-10 £ 4,66,543 £ 2,26,867 50% £ 1,13,434
2010 Feb-10 £ 5,33,329 £ 2,00,340 50% £ 1,00,170
2010 Mar-10 £ 6,43,751 £ 1,65,747 50% £ 82,873 £ 2,96,477
2010 Apr-10 £ 7,39,483 £ 1,81,876 30% £ 54,563
2010 May-10 £ 7,93,430 £ 1,91,366 30% £ 57,410
2010 Jun-10 £ 8,36,175 £ 2,58,123 30% £ 77,437 £ 1,89,409
2010 Jul-10 £ 7,86,523 £ 3,40,356 25% £ 85,089
2010 Aug-10 £ 7,34,067 £ 3,83,218 25% £ 95,805
2010 Sep-10 £ 6,36,764 £ 4,38,370 25% £ 1,09,593 £ 2,90,486
2010 Oct-10 £ 5,05,462 £ 3,73,699 40% £ 1,49,480
2010 Nov-10 £ 4,29,084 £ 3,18,881 40% £ 1,27,552
2010 Dec-10 £ 4,22,953 £ 2,58,400 40% £ 1,03,360 £ 3,80,392
2011 Jan-11 £ 4,83,868 £ 2,05,095 50% £ 1,02,548
2011 Feb-11 £ 5,14,129 £ 1,84,379 50% £ 92,190
2011 Mar-11 £ 6,34,846 £ 1,48,466 50% £ 74,233 £ 2,68,970
2011 Apr-11 £ 7,38,248 £ 1,99,542 30% £ 59,863
2011 May-11 £ 8,11,725 £ 2,58,566 30% £ 77,570
2011 Jun-11 £ 8,34,698 £ 2,61,849 30% £ 78,555 £ 2,15,987
2011 Jul-11 £ 8,28,170 £ 3,64,157 25% £ 91,039
2011 Aug-11 £ 7,41,671 £ 3,82,399 25% £ 95,600
2011 Sep-11 £ 6,36,436 £ 3,95,055 25% £ 98,764 £ 2,85,403
2011 Oct-11 £ 5,53,502 £ 3,77,827 40% £ 1,51,131
2011 Nov-11 £ 4,52,014 £ 3,28,066 40% £ 1,31,226
2011 Dec-11 £ 4,52,216 £ 3,12,667 40% £ 1,25,067 £ 4,07,424
2012 Jan-12 £ 4,87,394 £ 2,11,082 50% £ 1,05,541
2012 Feb-12 £ 5,22,653 £ 2,02,939 50% £ 1,01,469
2012 Mar-12 £ 6,59,668 £ 1,74,763 50% £ 87,381 £ 2,94,392

16
FINANCE
2012 Apr-12 £ 7,44,208 £ 1,51,858 30% £ 45,557
2012 May-12 £ 8,28,512 £ 2,14,952 30% £ 64,486
2012 Jun-12 £ 8,49,146 £ 2,97,545 30% £ 89,264 £ 1,99,307
2012 Jul-12 £ 8,29,490 £ 3,33,210 25% £ 83,303
2012 Aug-12 £ 7,51,352 £ 4,23,666 25% £ 1,05,917
2012 Sep-12 £ 6,23,291 £ 4,01,552 25% £ 1,00,388 £ 2,89,607
2012 Oct-12 £ 5,55,211 £ 3,79,735 40% £ 1,51,894
2012 Nov-12 £ 4,77,199 £ 3,61,852 40% £ 1,44,741
2012 Dec-12 £ 4,51,020 £ 2,83,640 40% £ 1,13,456 £ 4,10,091
2013 Jan-13 £ 5,03,591 £ 2,61,158 50% £ 1,30,579
2013 Feb-13 £ 5,41,958 £ 1,78,947 50% £ 89,474
2013 Mar-13 £ 6,44,774 £ 1,68,390 50% £ 84,195 £ 3,04,247
2013 Apr-13 £ 7,41,074 £ 1,66,317 30% £ 49,895
2013 May-13 £ 8,29,153 £ 2,53,373 30% £ 76,012
2013 Jun-13 £ 8,31,079 £ 2,79,125 30% £ 83,737 £ 2,09,644
2013 Jul-13 £ 8,43,282 £ 3,97,302 25% £ 99,325
2013 Aug-13 £ 7,47,221 £ 4,07,504 25% £ 1,01,876
2013 Sep-13 £ 6,70,408 £ 4,39,103 25% £ 1,09,776 £ 3,10,977
2013 Oct-13 £ 5,33,377 £ 4,23,265 40% £ 1,69,306
2013 Nov-13 £ 4,72,841 £ 3,61,822 40% £ 1,44,729
2013 Dec-13 £ 4,35,820 £ 2,84,288 40% £ 1,13,715 £ 4,27,750
2014 Jan-14 £ 4,75,700 £ 2,14,241 50% £ 1,07,120
2014 Feb-14 £ 5,54,336 £ 2,04,660 50% £ 1,02,330
2014 Mar-14 £ 6,70,708 £ 1,95,692 50% £ 97,846 £ 3,07,296
2014 Apr-14 £ 7,61,764 £ 2,08,952 30% £ 62,686
2014 May-14 £ 8,35,209 £ 2,53,961 30% £ 76,188
2014 Jun-14 £ 8,64,701 £ 3,36,268 30% £ 1,00,881 £ 2,39,755
2014 Jul-14 £ 8,38,229 £ 3,78,643 25% £ 94,661
2014 Aug-14 £ 7,73,076 £ 4,19,389 25% £ 1,04,847
2014 Sep-14 £ 6,62,804 £ 4,56,313 25% £ 1,14,078 £ 3,13,586
2014 Oct-14 £ 5,41,434 £ 4,39,824 40% £ 1,75,929
2014 Nov-14 £ 5,13,704 £ 3,68,689 40% £ 1,47,476
2014 Dec-14 £ 4,54,391 £ 3,38,282 40% £ 1,35,313 £ 4,58,718
2015 Jan-15 £ 5,05,783 £ 2,49,627 50% £ 1,24,813
2015 Feb-15 £ 5,94,044 £ 1,78,664 50% £ 89,332
2015 Mar-15 £ 6,89,387 £ 1,56,912 50% £ 78,456 £ 2,92,601
2015 Apr-15 £ 7,92,840 £ 2,31,568 30% £ 69,470
2015 May-15 £ 8,57,460 £ 2,41,777 30% £ 72,533
2015 Jun-15 £ 8,50,573 £ 2,99,204 30% £ 89,761 £ 2,31,765
2015 Jul-15 £ 8,52,187 £ 4,05,570 25% £ 1,01,393
2015 Aug-15 £ 7,85,422 £ 4,06,918 25% £ 1,01,729
2015 Sep-15 £ 6,97,142 £ 4,06,795 25% £ 1,01,699 £ 3,04,821
2015 Oct-15 £ 5,99,251 £ 3,91,781 40% £ 1,56,713

17
FINANCE
2015 Nov-15 £ 5,20,934 £ 3,94,270 40% £ 1,57,708
2015 Dec-15 £ 4,50,174 £ 2,78,326 40% £ 1,11,330 £ 4,25,751
2016 Jan-16 £ 5,16,842 £ 2,18,522 50% £ 1,09,261
2016 Feb-16 £ 5,65,665 £ 2,08,426 50% £ 1,04,213
2016 Mar-16 £ 6,99,158 £ 1,96,521 50% £ 98,261 £ 3,11,735
2016 Apr-16 £ 8,08,765 £ 2,19,456 30% £ 65,837
2016 May-16 £ 8,47,392 £ 2,39,685 30% £ 71,906
2016 Jun-16 £ 8,79,403 £ 2,88,358 30% £ 86,508 £ 2,24,250
2016 Jul-16 £ 8,42,308 £ 3,55,794 25% £ 88,949
2016 Aug-16 £ 7,84,861 £ 4,48,950 25% £ 1,12,237
2016 Sep-16 £ 7,00,383 £ 4,26,546 25% £ 1,06,636 £ 3,07,822
2016 Oct-16 £ 5,94,204 £ 4,48,496 40% £ 1,79,398
2016 Nov-16 £ 4,93,375 £ 3,96,732 40% £ 1,58,693
2016 Dec-16 £ 4,73,624 £ 3,45,353 40% £ 1,38,141 £ 4,76,232
2017 Jan-17 £ 5,41,584 £ 2,55,315 50% £ 1,27,657
2017 Feb-17 £ 5,87,806 £ 2,13,980 50% £ 1,06,990
2017 Mar-17 £ 7,06,489 £ 2,16,828 50% £ 1,08,414 £ 3,43,062
2017 Apr-17 £ 7,98,722 £ 2,31,211 30% £ 69,363
2017 May-17 £ 8,89,284 £ 2,74,710 30% £ 82,413
2017 Jun-17 £ 8,71,860 £ 3,32,658 30% £ 99,797 £ 2,51,574
2017 Jul-17 £ 8,76,995 £ 3,94,499 25% £ 98,625
2017 Aug-17 £ 8,17,547 £ 4,56,476 25% £ 1,14,119
2017 Sep-17 £ 6,81,290 £ 4,50,068 25% £ 1,12,517 £ 3,25,261
2017 Oct-17 £ 5,79,437 £ 4,57,468 40% £ 1,82,987
2017 Nov-17 £ 5,40,300 £ 3,59,933 40% £ 1,43,973
2017 Dec-17 £ 5,19,108 £ 3,02,636 40% £ 1,21,055 £ 4,48,015
2018 Jan-18 £ 5,45,416 £ 2,84,025 40% £ 1,13,610
Highest Profit £ 4,76,232
The highest profit is shown in the month of December 2016 which is shown to be £
4,76,232 and the same is shown as highest in the table which is shown above.
Answer to Question 7
Yea
r
Mont
h Demand (£) Sales (£)
Profit
Margi
n
Net Profit
(£)
Increase
in Profit
Increase of
Quarterly Profit
200
1 Jan-01
£
3,68,551
£
1,88,833 50%
£
94,416 7,553.30
200 Feb-01 £ £ 50% £

18
FINANCE
1 4,17,129 1,31,313 65,656 5,252.52
200
1
Mar-
01
£
5,16,926
£
95,541 50%
£
47,771 3,821.65
£
16,627
200
1 Apr-01
£
6,50,967
£
1,08,844 30%
£
32,653 2,612.24
200
1
May-
01
£
7,06,384
£
1,59,208 30%
£
47,762 3,820.99
200
1 Jun-01
£
7,55,445
£
2,33,739 30%
£
70,122 5,609.74
£
12,043
200
1 Jul-01
£
7,03,159
£
3,30,675 25%
£
82,669 6,613.50
200
1
Aug-
01
£
6,20,501
£
3,47,421 25%
£
86,855 6,948.41
200
1 Sep-01
£
5,54,541
£
3,92,409 25%
£
98,102 7,848.19
£
21,410
200
1 Oct-01
£
4,52,446
£
3,56,307 40%
£
1,42,523 11,401.83
200
1
Nov-
01
£
3,71,170
£
3,07,694 40%
£
1,23,078 9,846.20
200
1
Dec-
01
£
3,34,718
£
2,33,252 40%
£
93,301 7,464.07
£
28,712
200
2 Jan-02
£
3,57,444
£
1,52,285 50%
£
76,142 6,091.39
200
2 Feb-02
£
4,34,993
£
1,24,103 50%
£
62,052 4,964.13
200
2
Mar-
02
£
5,22,225
£
1,49,449 50%
£
74,725 5,977.97
£
17,034
200
2 Apr-02
£
6,35,459
£
1,48,283 30%
£
44,485 3,558.79
200
2
May-
02
£
7,21,944
£
1,86,184 30%
£
55,855 4,468.42
200
2 Jun-02
£
7,64,136
£
2,34,520 30%
£
70,356 5,628.48
£
13,656
200
2 Jul-02
£
7,27,818
£
3,18,466 25%
£
79,617 6,369.32
200
2
Aug-
02
£
6,46,976
£
3,34,721 25%
£
83,680 6,694.43
200
2 Sep-02
£
5,46,411
£
3,53,894 25%
£
88,473 7,077.87
£
20,142
200
2 Oct-02
£
4,34,262
£
3,69,437 40%
£
1,47,775 11,821.97
200
2
Nov-
02
£
3,78,414
£
2,80,724 40%
£
1,12,289 8,983.16
200
2
Dec-
02
£
3,54,169
£
2,23,584 40%
£
89,434 7,154.70
£
27,960
200 Jan-03 £ £ 50% £

19
FINANCE
3 3,89,224 1,96,541 98,270 7,861.63
200
3 Feb-03
£
4,79,703
£
1,57,239 50%
£
78,620 6,289.58
200
3
Mar-
03
£
5,43,848
£
1,30,796 50%
£
65,398 5,231.85
£
19,383
200
3 Apr-03
£
6,67,792
£
1,62,568 30%
£
48,770 3,901.62
200
3
May-
03
£
7,24,583
£
2,04,618 30%
£
61,385 4,910.82
200
3 Jun-03
£
7,49,334
£
2,18,974 30%
£
65,692 5,255.36
£
14,068
200
3 Jul-03
£
7,21,558
£
3,10,977 25%
£
77,744 6,219.53
200
3
Aug-
03
£
6,73,315
£
3,49,912 25%
£
87,478 6,998.25
200
3 Sep-03
£
5,46,640
£
4,03,055 25%
£
1,00,764 8,061.11
£
21,279
200
3 Oct-03
£
4,51,759
£
3,46,284 40%
£
1,38,514 11,081.09
200
3
Nov-
03
£
3,73,478
£
3,31,439 40%
£
1,32,576 10,606.05
200
3
Dec-
03
£
3,53,049
£
2,40,809 40%
£
96,323 7,705.88
£
29,393
200
4 Jan-04
£
3,68,165
£
2,14,897 50%
£
1,07,448 8,595.87
200
4 Feb-04
£
4,70,002
£
1,11,597 50%
£
55,799 4,463.90
200
4
Mar-
04
£
5,66,494
£
1,14,126 50%
£
57,063 4,565.03
£
17,625
200
4 Apr-04
£
6,82,433
£
1,25,591 30%
£
37,677 3,014.17
200
4
May-
04
£
7,48,126
£
2,02,967 30%
£
60,890 4,871.21
200
4 Jun-04
£
7,76,188
£
2,72,444 30%
£
81,733 6,538.66
£
14,424
200
4 Jul-04
£
7,56,433
£
3,37,146 25%
£
84,286 6,742.92
200
4
Aug-
04
£
6,54,757
£
3,95,260 25%
£
98,815 7,905.21
200
4 Sep-04
£
5,76,538
£
3,53,852 25%
£
88,463 7,077.04
£
21,725
200
4 Oct-04
£
4,55,581
£
3,66,877 40%
£
1,46,751 11,740.08
200
4
Nov-
04
£
3,91,628
£
3,19,445 40%
£
1,27,778 10,222.24
200 Dec- £ £ 40% £ £

20
FINANCE
4 04 3,71,070 2,38,536 95,414 7,633.14 29,595
200
5 Jan-05
£
3,88,952
£
2,12,728 50%
£
1,06,364 8,509.11
200
5 Feb-05
£
4,96,429
£
1,57,913 50%
£
78,956 6,316.50
200
5
Mar-
05
£
5,96,610
£
1,59,828 50%
£
79,914 6,393.13
£
21,219
200
5 Apr-05
£
6,89,463
£
1,50,522 30%
£
45,157 3,612.52
200
5
May-
05
£
7,56,782
£
2,06,948 30%
£
62,084 4,966.74
200
5 Jun-05
£
7,87,665
£
2,81,104 30%
£
84,331 6,746.50
£
15,326
200
5 Jul-05
£
7,61,154
£
3,00,531 25%
£
75,133 6,010.62
200
5
Aug-
05
£
6,61,650
£
3,87,069 25%
£
96,767 7,741.38
200
5 Sep-05
£
5,80,530
£
3,80,822 25%
£
95,206 7,616.44
£
21,368
200
5 Oct-05
£
4,90,041
£
3,44,330 40%
£
1,37,732 11,018.55
200
5
Nov-
05
£
3,93,041
£
3,55,658 40%
£
1,42,263 11,381.07
200
5
Dec-
05
£
3,74,507
£
2,36,762 40%
£
94,705 7,576.39
£
29,976
200
6 Jan-06
£
4,14,412
£
1,89,410 50%
£
94,705 7,576.40
200
6 Feb-06
£
4,62,493
£
1,79,046 50%
£
89,523 7,161.82
200
6
Mar-
06
£
5,86,895
£
1,35,035 50%
£
67,517 5,401.39
£
20,140
200
6 Apr-06
£
7,08,987
£
1,74,693 30%
£
52,408 4,192.64
200
6
May-
06
£
7,48,793
£
1,73,687 30%
£
52,106 4,168.48
200
6 Jun-06
£
7,76,754
£
2,74,845 30%
£
82,453 6,596.27
£
14,957
200
6 Jul-06
£
7,46,006
£
3,64,719 25%
£
91,180 7,294.39
200
6
Aug-
06
£
7,00,271
£
3,81,602 25%
£
95,401 7,632.05
200
6 Sep-06
£
5,92,744
£
3,65,345 25%
£
91,336 7,306.91
£
22,233
200
6 Oct-06
£
4,95,922
£
4,00,814 40%
£
1,60,326 12,826.05
200 Nov- £ £ 40% £

21
FINANCE
6 06 4,19,281 3,39,103 1,35,641 10,851.29
200
6
Dec-
06
£
4,00,245
£
2,32,415 40%
£
92,966 7,437.29
£
31,115
200
7 Jan-07
£
4,13,332
£
1,87,342 50%
£
93,671 7,493.67
200
7 Feb-07
£
5,12,546
£
1,55,212 50%
£
77,606 6,208.46
200
7
Mar-
07
£
6,02,873
£
1,22,653 50%
£
61,326 4,906.11
£
18,608
200
7 Apr-07
£
7,05,970
£
1,89,631 30%
£
56,889 4,551.15
200
7
May-
07
£
7,65,270
£
2,31,431 30%
£
69,429 5,554.35
200
7 Jun-07
£
7,99,129
£
2,77,533 30%
£
83,260 6,660.78
£
16,766
200
7 Jul-07
£
7,55,094
£
3,67,372 25%
£
91,843 7,347.45
200
7
Aug-
07
£
6,79,151
£
4,15,329 25%
£
1,03,832 8,306.58
200
7 Sep-07
£
6,16,253
£
4,19,558 25%
£
1,04,889 8,391.16
£
24,045
200
7 Oct-07
£
4,72,628
£
4,14,523 40%
£
1,65,809 13,264.75
200
7
Nov-
07
£
3,99,200
£
3,01,126 40%
£
1,20,450 9,636.04
200
7
Dec-
07
£
3,91,921
£
2,50,647 40%
£
1,00,259 8,020.71
£
30,921
200
8 Jan-08
£
4,27,679
£
1,78,605 50%
£
89,302 7,144.18
200
8 Feb-08
£
4,92,368
£
1,36,639 50%
£
68,320 5,465.57
200
8
Mar-
08
£
6,14,959
£
1,43,836 50%
£
71,918 5,753.44
£
18,363
200
8 Apr-08
£
6,93,240
£
1,67,242 30%
£
50,173 4,013.82
200
8
May-
08
£
7,99,444
£
2,17,811 30%
£
65,343 5,227.46
200
8 Jun-08
£
7,98,267
£
2,90,159 30%
£
87,048 6,963.82
£
16,205
200
8 Jul-08
£
7,95,411
£
3,71,498 25%
£
92,875 7,429.97
200
8
Aug-
08
£
7,22,298
£
3,81,659 25%
£
95,415 7,633.19
200
8 Sep-08
£
6,27,368
£
4,07,801 25%
£
1,01,950 8,156.01
£
23,219
200 Oct-08 £ £ 40% £

22
FINANCE
8 5,21,100 4,21,426 1,68,570 13,485.62
200
8
Nov-
08
£
4,11,721
£
3,42,156 40%
£
1,36,862 10,948.99
200
8
Dec-
08
£
3,83,842
£
2,75,783 40%
£
1,10,313 8,825.04
£
33,260
200
9 Jan-09
£
4,53,359
£
2,02,672 50%
£
1,01,336 8,106.90
200
9 Feb-09
£
5,17,732
£
1,72,103 50%
£
86,051 6,884.12
200
9
Mar-
09
£
5,99,005
£
1,76,633 50%
£
88,316 7,065.31
£
22,056
200
9 Apr-09
£
7,31,081
£
1,62,386 30%
£
48,716 3,897.26
200
9
May-
09
£
7,93,971
£
2,47,816 30%
£
74,345 5,947.59
200
9 Jun-09
£
8,05,458
£
3,04,580 30%
£
91,374 7,309.91
£
17,155
200
9 Jul-09
£
7,73,524
£
3,35,442 25%
£
83,861 6,708.84
200
9
Aug-
09
£
7,10,963
£
4,24,563 25%
£
1,06,141 8,491.25
200
9 Sep-09
£
6,35,133
£
4,13,634 25%
£
1,03,408 8,272.68
£
23,473
200
9 Oct-09
£
5,12,081
£
3,79,183 40%
£
1,51,673 12,133.87
200
9
Nov-
09
£
4,25,599
£
3,29,763 40%
£
1,31,905 10,552.42
200
9
Dec-
09
£
4,29,413
£
2,88,527 40%
£
1,15,411 9,232.87
£
31,919
201
0 Jan-10
£
4,66,543
£
2,26,867 50%
£
1,13,434 9,074.68
201
0 Feb-10
£
5,33,329
£
2,00,340 50%
£
1,00,170 8,013.61
201
0
Mar-
10
£
6,43,751
£
1,65,747 50%
£
82,873 6,629.88
£
23,718
201
0 Apr-10
£
7,39,483
£
1,81,876 30%
£
54,563 4,365.01
201
0
May-
10
£
7,93,430
£
1,91,366 30%
£
57,410 4,592.78
201
0 Jun-10
£
8,36,175
£
2,58,123 30%
£
77,437 6,194.95
£
15,153
201
0 Jul-10
£
7,86,523
£
3,40,356 25%
£
85,089 6,807.12
201
0
Aug-
10
£
7,34,067
£
3,83,218 25%
£
95,805 7,664.36
201 Sep-10 £ £ 25% £ £

23
FINANCE
0 6,36,764 4,38,370 1,09,593 8,767.40 23,239
201
0 Oct-10
£
5,05,462
£
3,73,699 40%
£
1,49,480 11,958.38
201
0
Nov-
10
£
4,29,084
£
3,18,881 40%
£
1,27,552 10,204.18
201
0
Dec-
10
£
4,22,953
£
2,58,400 40%
£
1,03,360 8,268.80
£
30,431
201
1 Jan-11
£
4,83,868
£
2,05,095 50%
£
1,02,548 8,203.81
201
1 Feb-11
£
5,14,129
£
1,84,379 50%
£
92,190 7,375.18
201
1
Mar-
11
£
6,34,846
£
1,48,466 50%
£
74,233 5,938.64
£
21,518
201
1 Apr-11
£
7,38,248
£
1,99,542 30%
£
59,863 4,789.01
201
1
May-
11
£
8,11,725
£
2,58,566 30%
£
77,570 6,205.59
201
1 Jun-11
£
8,34,698
£
2,61,849 30%
£
78,555 6,284.37
£
17,279
201
1 Jul-11
£
8,28,170
£
3,64,157 25%
£
91,039 7,283.14
201
1
Aug-
11
£
7,41,671
£
3,82,399 25%
£
95,600 7,647.98
201
1 Sep-11
£
6,36,436
£
3,95,055 25%
£
98,764 7,901.09
£
22,832
201
1 Oct-11
£
5,53,502
£
3,77,827 40%
£
1,51,131 12,090.46
201
1
Nov-
11
£
4,52,014
£
3,28,066 40%
£
1,31,226 10,498.12
201
1
Dec-
11
£
4,52,216
£
3,12,667 40%
£
1,25,067 10,005.35
£
32,594
201
2 Jan-12
£
4,87,394
£
2,11,082 50%
£
1,05,541 8,443.28
201
2 Feb-12
£
5,22,653
£
2,02,939 50%
£
1,01,469 8,117.54
201
2
Mar-
12
£
6,59,668
£
1,74,763 50%
£
87,381 6,990.52
£
23,551
201
2 Apr-12
£
7,44,208
£
1,51,858 30%
£
45,557 3,644.59
201
2
May-
12
£
8,28,512
£
2,14,952 30%
£
64,486 5,158.85
201
2 Jun-12
£
8,49,146
£
2,97,545 30%
£
89,264 7,141.09
£
15,945
201
2 Jul-12
£
8,29,490
£
3,33,210 25%
£
83,303 6,664.20
201 Aug- £ £ 25% £

24
FINANCE
2 12 7,51,352 4,23,666 1,05,917 8,473.32
201
2 Sep-12
£
6,23,291
£
4,01,552 25%
£
1,00,388 8,031.04
£
23,169
201
2 Oct-12
£
5,55,211
£
3,79,735 40%
£
1,51,894 12,151.51
201
2
Nov-
12
£
4,77,199
£
3,61,852 40%
£
1,44,741 11,579.27
201
2
Dec-
12
£
4,51,020
£
2,83,640 40%
£
1,13,456 9,076.46
£
32,807
201
3 Jan-13
£
5,03,591
£
2,61,158 50%
£
1,30,579 10,446.30
201
3 Feb-13
£
5,41,958
£
1,78,947 50%
£
89,474 7,157.90
201
3
Mar-
13
£
6,44,774
£
1,68,390 50%
£
84,195 6,735.59
£
24,340
201
3 Apr-13
£
7,41,074
£
1,66,317 30%
£
49,895 3,991.60
201
3
May-
13
£
8,29,153
£
2,53,373 30%
£
76,012 6,080.95
201
3 Jun-13
£
8,31,079
£
2,79,125 30%
£
83,737 6,698.99
£
16,772
201
3 Jul-13
£
8,43,282
£
3,97,302 25%
£
99,325 7,946.03
201
3
Aug-
13
£
7,47,221
£
4,07,504 25%
£
1,01,876 8,150.08
201
3 Sep-13
£
6,70,408
£
4,39,103 25%
£
1,09,776 8,782.05
£
24,878
201
3 Oct-13
£
5,33,377
£
4,23,265 40%
£
1,69,306 13,544.48
201
3
Nov-
13
£
4,72,841
£
3,61,822 40%
£
1,44,729 11,578.29
201
3
Dec-
13
£
4,35,820
£
2,84,288 40%
£
1,13,715 9,097.21
£
34,220
201
4 Jan-14
£
4,75,700
£
2,14,241 50%
£
1,07,120 8,569.63
201
4 Feb-14
£
5,54,336
£
2,04,660 50%
£
1,02,330 8,186.41
201
4
Mar-
14
£
6,70,708
£
1,95,692 50%
£
97,846 7,827.67
£
24,584
201
4 Apr-14
£
7,61,764
£
2,08,952 30%
£
62,686 5,014.86
201
4
May-
14
£
8,35,209
£
2,53,961 30%
£
76,188 6,095.07
201
4 Jun-14
£
8,64,701
£
3,36,268 30%
£
1,00,881 8,070.44
£
19,180
201 Jul-14 £ £ 25% £

25
FINANCE
4 8,38,229 3,78,643 94,661 7,572.87
201
4
Aug-
14
£
7,73,076
£
4,19,389 25%
£
1,04,847 8,387.79
201
4 Sep-14
£
6,62,804
£
4,56,313 25%
£
1,14,078 9,126.25
£
25,087
201
4 Oct-14
£
5,41,434
£
4,39,824 40%
£
1,75,929 14,074.36
201
4
Nov-
14
£
5,13,704
£
3,68,689 40%
£
1,47,476 11,798.05
201
4
Dec-
14
£
4,54,391
£
3,38,282 40%
£
1,35,313 10,825.01
£
36,697
201
5 Jan-15
£
5,05,783
£
2,49,627 50%
£
1,24,813 9,985.08
201
5 Feb-15
£
5,94,044
£
1,78,664 50%
£
89,332 7,146.57
201
5
Mar-
15
£
6,89,387
£
1,56,912 50%
£
78,456 6,276.46
£
23,408
201
5 Apr-15
£
7,92,840
£
2,31,568 30%
£
69,470 5,557.62
201
5
May-
15
£
8,57,460
£
2,41,777 30%
£
72,533 5,802.66
201
5 Jun-15
£
8,50,573
£
2,99,204 30%
£
89,761 7,180.89
£
18,541
201
5 Jul-15
£
8,52,187
£
4,05,570 25%
£
1,01,393 8,111.41
201
5
Aug-
15
£
7,85,422
£
4,06,918 25%
£
1,01,729 8,138.36
201
5 Sep-15
£
6,97,142
£
4,06,795 25%
£
1,01,699 8,135.90
£
24,386
201
5 Oct-15
£
5,99,251
£
3,91,781 40%
£
1,56,713 12,537.00
201
5
Nov-
15
£
5,20,934
£
3,94,270 40%
£
1,57,708 12,616.65
201
5
Dec-
15
£
4,50,174
£
2,78,326 40%
£
1,11,330 8,906.42
£
34,060
201
6 Jan-16
£
5,16,842
£
2,18,522 50%
£
1,09,261 8,740.88
201
6 Feb-16
£
5,65,665
£
2,08,426 50%
£
1,04,213 8,337.04
201
6
Mar-
16
£
6,99,158
£
1,96,521 50%
£
98,261 7,860.86
£
24,939
201
6 Apr-16
£
8,08,765
£
2,19,456 30%
£
65,837 5,266.94
201
6
May-
16
£
8,47,392
£
2,39,685 30%
£
71,906 5,752.44
201 Jun-16 £ £ 30% £ £

26
FINANCE
6 8,79,403 2,88,358 86,508 6,920.60 17,940
201
6 Jul-16
£
8,42,308
£
3,55,794 25%
£
88,949 7,115.89
201
6
Aug-
16
£
7,84,861
£
4,48,950 25%
£
1,12,237 8,978.99
201
6 Sep-16
£
7,00,383
£
4,26,546 25%
£
1,06,636 8,530.91
£
24,626
201
6 Oct-16
£
5,94,204
£
4,48,496 40%
£
1,79,398 14,351.88
201
6
Nov-
16
£
4,93,375
£
3,96,732 40%
£
1,58,693 12,695.41
201
6
Dec-
16
£
4,73,624
£
3,45,353 40%
£
1,38,141 11,051.30
£
38,099
201
7 Jan-17
£
5,41,584
£
2,55,315 50%
£
1,27,657 10,212.59
201
7 Feb-17
£
5,87,806
£
2,13,980 50%
£
1,06,990 8,559.21
201
7
Mar-
17
£
7,06,489
£
2,16,828 50%
£
1,08,414 8,673.14
£
27,445
201
7 Apr-17
£
7,98,722
£
2,31,211 30%
£
69,363 5,549.06
201
7
May-
17
£
8,89,284
£
2,74,710 30%
£
82,413 6,593.04
201
7 Jun-17
£
8,71,860
£
3,32,658 30%
£
99,797 7,983.80
£
20,126
201
7 Jul-17
£
8,76,995
£
3,94,499 25%
£
98,625 7,889.97
201
7
Aug-
17
£
8,17,547
£
4,56,476 25%
£
1,14,119 9,129.53
201
7 Sep-17
£
6,81,290
£
4,50,068 25%
£
1,12,517 9,001.37
£
26,021
201
7 Oct-17
£
5,79,437
£
4,57,468 40%
£
1,82,987 14,638.99
201
7
Nov-
17
£
5,40,300
£
3,59,933 40%
£
1,43,973 11,517.84
201
7
Dec-
17
£
5,19,108
£
3,02,636 40%
£
1,21,055 9,684.37
£
35,841
201
8 Jan-18
£
5,45,416
£
2,84,025 40%
£
1,13,610 9,088.81
Highest Increase in Profit
£
38,099

27
FINANCE
The policy of the HR is applicable to each of the quarter and therefore should be
implemented to each of the quarter.
Assessment 3
Introduction
As per the requirement of the assessment, financial statements of Pets at home is to be
analyzed so that the principles which are used in the preparation of the financial statements can
be identified. Financial statements are the basis on which the performance of the company is

28
FINANCE
measured. In other words, the statement provides a clear idea as to what activities does the
business engages in and also determine the financial position of the business. The investors
depend on such statements to take necessary decision regarding investments of the business.
Overview of the Company
Pets at home is a leading company which is engaged in providing any kind of accessories
which pets need. The company is retail chain which provides all the services which are necessary
for a pet to lead a happy and healthy life. The company is regarded as UK’s leading specialist in
Pet retailer and pet care. The services and products which are provided by the business are food
and accessories, specialist advices, grooming services and veterinary care.
Fundamental Principles of Financial Statement
The preparation of the financial statement is rather a complex process and therefore to
make the process of preparing a financial statement somewhat simple, General Purpose
Reporting framework is introduced and also certain principles are assumed while making the
financial statement of the business (Edmonds et al. 2013). Accounting Principles the basis on
which financial statements are prepared and they make the accounting process valuable and also
comparable. The general principles which are followed for the preparation of the financial
statement of the company are discussed below in details:
1. Accrual Concept: This is the most fundamental concept which is followed in accounting.
The principle states that revenues should be recognized when they are earned and not
when they are actually received and expenses should be recognized when they are
incurred and not when actual payments is made. This principle facilitates that revenues
and expenses are recorded to the period which they accrue to and not when the money

29
FINANCE
relating to income and expenses are actually received or paid. As per the financial
statement of Pets at home, the financial data are recorded following accrual concept.
Accrual Principle is the fundamental requirement of preparing a financial statement.
2. Going Concern Principle: As per this principle, it is assumed that the company will be
continuing its business operation for the foresee able future and has no intention of
discontinuing or dissolving its business (Provasi and Riva 2015). The concept is a simple
one but very important when it comes to preparation of the financial statements. If the
company is expected to dissolve than its financial statements are to be prepared following
break-up basis. The term foreseeable future means at least one year. As per the financial
statements which are prepared by Pets at home, the notes to accounts makes it clear that
the company follows going concern principle as the same is disclosed in the notes to
accounts.
3. Time period Principle: The financial statements of the business are normally prepared for
a particular time period. The principle states that the financial statements should be
prepared for a particular time period which may be quarterly, half yearly or yearly. This
principle facilitates that the performance of the business can be measured over a time
frame. As per the financial statements of Pets at home, the business has prepared the
financial statements following annual basis which is evident from the income statement
and balance sheet.
4. Revenue Recognition principle: This principle is a continuation of the accrual principles
which also states that revenues of the business should be recorded on the basis of the
accrual concept. The financial statement of the Pet at Home is prepared following such a
concept.

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5. Historic Cost Principle: The principle states that the financial statements should be
prepared on the basis of historical cost method. The historical cost method requires the
items of the financial statements to be represented in historical cost. As per the financial
statements of Pet at Home, the assets of the business are recorded at historical cost
method.
6. Matching Principles: As per this principle, the expenses which are related to earning any
particular revenue must be recorded. The principle states that every expense should be
matched with the revenues earned by the business during a particular. Matching principle
is regarded to be at the heart of accrual basis of accounting. If such a principle is not
followed then the income which is recorded in the financial statement of the company
might be understated or overstates. The financial statements of the business are made
following the Matching principles as this is the fundamental principle of accounting.
7. Consistency Principles: As per this principle, the polices which are followed by the
business must be consistently followed over the years of practice for the business such as
policies relating to depreciation, measuring asset of the business. The financial statements
of Pet at Home shows that the business consistently follows the policy of depreciation for
the business which follows straight line basis of depreciation.
Components of the Financial Statements
The major statements which are included in the financial statements of Pet at Home are
discussed below:
 Income Statement: The income statement forms an important part of the financial
statements as it displays the net profit which is earned by the business during the year.

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The income statement also reveals the various expenses which the business has
undertaken for earning the revenues and whether the business is making profits or not
(Bartov and Mohanram 2014). As per the statement of Income of Pet at home, the
company has earned profit of £ 75,364 which is in the year 2017 and the same was £
72,783 in the year 2016. The statement of income also shows various expenses and
income which the business has undertaken during the year.
 Balance Sheet: The balance sheet is a statement which shows the financial position of a
company at a end of financial year. In this statement the asset and liabilities of the
business are tallied to show that the asset and liability side matches each other. The
Balance sheet of the company for the year 2017 shows that the total assets of the
company comes to £ 1,320.286,000 and the liabilities is shown as £ 437,642,000. The
equity capital of the business is shown to be £ 882,644. The combined figure of equity
and liabilities matches the figure of total assets of the business.
 Cash Flow Statement: The cash flow statement shows the cash liquidity position of the
business. The statement reveals the cash inflows and outflows of the business. The cash
flow statement of the company reveals that the cash and cash equivalent balance is shown
at £ 56,345,000 as per 2017 results. The cash and cash equivalent have increased from the
previous year’s estimate. The cash flow statement records transaction on cash basis
which means the transaction are recorded for the amount which is actually received
during the period. The cash flows statement is very useful to depict the liquidity of the
business and also reveal the various operating, investing and financial activities which the
business engages for the purpose of the business.

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Reference
Bartov, E. and Mohanram, P.S., 2014. Does income statement placement matter to investors?
The case of gains/losses from early debt extinguishment. The Accounting Review, 89(6),
pp.2021-2055.
Edmonds, T.P., McNair, F.M., Olds, P.R. and Milam, E.E., 2013. Fundamental financial
accounting concepts. New York, NY: McGraw-Hill Irwin.

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Provasi, R. and Riva, P., 2015. Assessment of going concern for the Italian listed companies: An
empirical study.