International Marketing: Opportunities and Challenges Analysis Report

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Added on  2023/01/17

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This report delves into the opportunities and challenges within international marketing, specifically focusing on the financial sector. It examines potential benefits like increased profits, revenue, and strengthened market positions. The report also addresses macro challenges such as political stability and GDP fluctuations, along with micro challenges like uncertainty and organizational impacts, and meso challenges related to workplace dynamics and employee motivation. The analysis includes references to sources like First Abu Dhabi Bank (FAB) reports, research on electronic banking in Egypt, and nonmarket strategies. The report aims to provide insights into navigating the complexities of international marketing within the financial landscape.
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International
Marketing
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Opportunities
The opportunity of possible investment from the
gains
The opportunity for increasing the future profit
The opportunity for increasing revenue for
higher property income
The opportunity for rising strength in positions.
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Continued
The Opportunity for growth in fees and commissions
The opportunity for increasing the sales for clients
The opportunity for rising in the group operating
expenses
Other opportunities like securing the capital market
authority and securing Saudi Arabia Monetary
Authority.
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Macro Challenges
Political Stability of Egypt
Rise of GDP in the Egyptian
market
Negative impact on FAB
Inflation in market
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Micro Challenges
Uncertainty about future events
Poses threats to organizational
structure
Challenges for FAB in monitoring
performance
Inflation enhancing the challenges
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Meso Challenges
Workplace challenges highly prevalent
for future
Employee motivation low in such
circumstances
Stagnancy in career prospect
Demotivation impacting the productivity
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References
NBAD NBAD Quarterly & Annual Reports Archive | First Abu
Dhabi Bank (FAB) - UAE, "NBAD Quarterly & Annual Reports
Archive | First Abu Dhabi Bank (FAB) - UAE", NBAD Quarterly &
Annual Reports Archive | First Abu Dhabi Bank (FAB) - UAE,
2019, online, Internet, 10 Apr. 2019. , Available:
https://www.bankfab.com/en-ae/about-fab/investor-relations/arc
hive/nbad-archive/nbad-quarterly-and-annual-reports.
Manal Aziz Rizk, "Organizational & Customer Factors Influencing
Adoption of Electronic Banking: Proposed Strategies for Egyptian
Banking Sector", SSRN Electronic Journal (2016).
Parnell, John A. "Nonmarket Strategy in Egypt." Nonmarket
Strategy in Business Organizations. Springer, Cham, 2019. 99-
111.
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Thank You
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