International Marketing: Opportunities and Challenges Analysis Report

This report delves into the opportunities and challenges within international marketing, specifically focusing on the financial sector. It examines potential benefits like increased profits, revenue, and strengthened market positions. The report also addresses macro challenges such as political stability and GDP fluctuations, along with micro challenges like uncertainty and organizational impacts, and meso challenges related to workplace dynamics and employee motivation. The analysis includes references to sources like First Abu Dhabi Bank (FAB) reports, research on electronic banking in Egypt, and nonmarket strategies. The report aims to provide insights into navigating the complexities of international marketing within the financial landscape.

International
Marketing

Opportunities
The opportunity of possible investment from the
gains
The opportunity for increasing the future profit
The opportunity for increasing revenue for
higher property income
The opportunity for rising strength in positions.

Continued
The Opportunity for growth in fees and commissions
The opportunity for increasing the sales for clients
The opportunity for rising in the group operating
expenses
Other opportunities like securing the capital market
authority and securing Saudi Arabia Monetary
Authority.

Macro Challenges
Political Stability of Egypt
Rise of GDP in the Egyptian
market
Negative impact on FAB
Inflation in market

Micro Challenges
Uncertainty about future events
Poses threats to organizational
structure
Challenges for FAB in monitoring
performance
Inflation enhancing the challenges

Meso Challenges
Workplace challenges highly prevalent
for future
Employee motivation low in such
circumstances
Stagnancy in career prospect
Demotivation impacting the productivity

References
 NBAD NBAD Quarterly & Annual Reports Archive | First Abu
Dhabi Bank (FAB) - UAE, "NBAD Quarterly & Annual Reports
Archive | First Abu Dhabi Bank (FAB) - UAE", NBAD Quarterly &
Annual Reports Archive | First Abu Dhabi Bank (FAB) - UAE,
2019, online, Internet, 10 Apr. 2019. , Available:
https://www.bankfab.com/en-ae/about-fab/investor-relations/arc
hive/nbad-archive/nbad-quarterly-and-annual-reports.
 Manal Aziz Rizk, "Organizational & Customer Factors Influencing
Adoption of Electronic Banking: Proposed Strategies for Egyptian
Banking Sector", SSRN Electronic Journal (2016).
 Parnell, John A. "Nonmarket Strategy in Egypt." Nonmarket
Strategy in Business Organizations. Springer, Cham, 2019. 99-
111.

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