This case study report focuses on West Limited, a frozen and canned fish producer, and the accounting treatment of a proposal by its marketing manager to finance repair and maintenance expenses for "The Steve Irwin" ship to enhance the company's goodwill. The report analyzes the proposal under AASB 138, classifying the expenses as goodwill and discussing their accounting treatment in the balance sheet, profit and loss account, and cash flow statement. The report justifies the marketing manager's suggestion, emphasizing the positive impact on goodwill and aligning with accounting standards. It also provides recommendations for managing the financial transaction and adhering to accounting standards, including consulting accounting experts and hiring personnel with expertise in accounting standards, while highlighting the importance of accurate accounting for decision-making.