Comprehensive Financial Analysis of Harvey Norman Holdings
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Homework Assignment
AI Summary
This assignment provides a comprehensive financial analysis of Harvey Norman Holdings Limited. It begins by defining and calculating the book value of debt and equity, utilizing data from Harvey Norman's annual report. The analysis then proceeds to determine key financial metrics, including the most recent stock price, market capitalization, and outstanding shares. The assignment explores the applicability of the dividend discount model for Harvey Norman, calculating the cost of equity using the Capital Asset Pricing Model (CAPM). It also delves into the calculation of the cost of debt using both book and market value weights, and finally calculates the weighted average cost of capital (WACC) using different approaches, including book and market value weights, and comparing the results based on data gathered from Yahoo Finance and Westpac. The analysis highlights the importance of market value weights in WACC calculation and explains the implications of a lower cost of capital on net present value.

Assignment 2
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Contents
Question 1 .............................................................................................................................. 3
Question 2 .............................................................................................................................. 4
What is the most recent stock price listed for Harvey Norman? ....................................... 4
What is the market value of equity, or market capitalisation? .......................................... 4
How many shares does Harvey Norman have outstanding?.............................................. 4
What is the most recent annual dividend? ......................................................................... 4
Can you use the dividend discount model in this case? ..................................................... 5
What is the beta for Harvey Norman? ................................................................................ 6
What is the yield on government debt? ............................................................................. 6
What is the cost of equity for Harvey Norman using the CAPM? ...................................... 6
Question 3 .............................................................................................................................. 6
Question 4 ............................................................................................................................ 10
Question 5 ............................................................................................................................ 12
Bibliography .......................................................................................................................... 13
Question 1 .............................................................................................................................. 3
Question 2 .............................................................................................................................. 4
What is the most recent stock price listed for Harvey Norman? ....................................... 4
What is the market value of equity, or market capitalisation? .......................................... 4
How many shares does Harvey Norman have outstanding?.............................................. 4
What is the most recent annual dividend? ......................................................................... 4
Can you use the dividend discount model in this case? ..................................................... 5
What is the beta for Harvey Norman? ................................................................................ 6
What is the yield on government debt? ............................................................................. 6
What is the cost of equity for Harvey Norman using the CAPM? ...................................... 6
Question 3 .............................................................................................................................. 6
Question 4 ............................................................................................................................ 10
Question 5 ............................................................................................................................ 12
Bibliography .......................................................................................................................... 13

Question 1
The book value of debt is the total amount owed by the company, it is recorded in the books
of a company. The book value of debt is used in liquidity ratios to determine if the company
has sufficient resources to repay its debt. Notes payable + long-term debt + current portion
of long-term debt = Book value of debt. (Bragg, 2020)
The book value of equity represents the fund that belongs to the equity shareholders and
is available for distribution to the shareholders. It is calculated as the net amount remaining
after deducting all of the company's liabilities from its total assets. (Investopedia, 2021)
From figure 1 it is possible to find the book value of debt and book value of equity. Total
financial liabilities/debt is 654,862,000, therefore, the book value of debt is 649,613,000.
Total financial assets are 955,338,000, therefore, the book value of equity is = 955,338,000
- 649,613,000 = 305,725,000. If Harvey Norman would pay of all their liabilities they would
still have this amount left 305,725,000.
Figure 2 from HVN annual report
Figure 1 from the HVN annual report
The book value of debt is the total amount owed by the company, it is recorded in the books
of a company. The book value of debt is used in liquidity ratios to determine if the company
has sufficient resources to repay its debt. Notes payable + long-term debt + current portion
of long-term debt = Book value of debt. (Bragg, 2020)
The book value of equity represents the fund that belongs to the equity shareholders and
is available for distribution to the shareholders. It is calculated as the net amount remaining
after deducting all of the company's liabilities from its total assets. (Investopedia, 2021)
From figure 1 it is possible to find the book value of debt and book value of equity. Total
financial liabilities/debt is 654,862,000, therefore, the book value of debt is 649,613,000.
Total financial assets are 955,338,000, therefore, the book value of equity is = 955,338,000
- 649,613,000 = 305,725,000. If Harvey Norman would pay of all their liabilities they would
still have this amount left 305,725,000.
Figure 2 from HVN annual report
Figure 1 from the HVN annual report
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Question 2
What is the most recent stock price listed for Harvey Norman?
A stock price is the current price that a share of stock is trading for on the market.
The most recent stock price of Harvey Normal Holdings Limited is 5.93 Australian dollars.
The open stock price is 6,03, the high is 6.09 and the low is 5.89. This information was
collected on 22.03.2021 (@yahoofinanceau, 2021)
What is the market value of equity, or market capitalisation?
The total dollar market value of a company's outstanding shares of stock is referred to as
market capitalization. It is calculated by multiplying the total number of a company's
outstanding shares by the current market price of one share, which is commonly referred
to as "market cap." (Investopedia, 2021)
The market capitalisation for Harvey Norman is 7,39 billion. (@yahoofinanceau, 2021)
How many shares does Harvey Norman have outstanding?
It is possible to calculate the shares outstanding knowing the information on market
capitalisation and the stock price. Like mentioned before shares outstanding is calculated:
stock price * outstanding shares = market cap, therefore, it is possible to change the formula
to market cap/stock price=shares outstanding.
7,390,000,000/5.93=1,246,205,733
It is also possible to gather the information online. Harvey Norman has 1,25 billion
outstanding shares. (@yahoofinanceau, 2021)
What is the most recent annual dividend?
Dividend yield is the amount of money a company pays shareholders for owning a share of
its stock divided by its current stock price and is shown as a percentage. (Investopedia,
2021)
Harvey Normans most recent annual dividend is $0.38 per share and the forward market
dividend yield is 6.51%. (Marketbeat.com, 2021)
What is the most recent stock price listed for Harvey Norman?
A stock price is the current price that a share of stock is trading for on the market.
The most recent stock price of Harvey Normal Holdings Limited is 5.93 Australian dollars.
The open stock price is 6,03, the high is 6.09 and the low is 5.89. This information was
collected on 22.03.2021 (@yahoofinanceau, 2021)
What is the market value of equity, or market capitalisation?
The total dollar market value of a company's outstanding shares of stock is referred to as
market capitalization. It is calculated by multiplying the total number of a company's
outstanding shares by the current market price of one share, which is commonly referred
to as "market cap." (Investopedia, 2021)
The market capitalisation for Harvey Norman is 7,39 billion. (@yahoofinanceau, 2021)
How many shares does Harvey Norman have outstanding?
It is possible to calculate the shares outstanding knowing the information on market
capitalisation and the stock price. Like mentioned before shares outstanding is calculated:
stock price * outstanding shares = market cap, therefore, it is possible to change the formula
to market cap/stock price=shares outstanding.
7,390,000,000/5.93=1,246,205,733
It is also possible to gather the information online. Harvey Norman has 1,25 billion
outstanding shares. (@yahoofinanceau, 2021)
What is the most recent annual dividend?
Dividend yield is the amount of money a company pays shareholders for owning a share of
its stock divided by its current stock price and is shown as a percentage. (Investopedia,
2021)
Harvey Normans most recent annual dividend is $0.38 per share and the forward market
dividend yield is 6.51%. (Marketbeat.com, 2021)
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Can you use the dividend discount model in this case?
The dividend discount model is a method used for predicting the price of a company’s stock
that is based on the theory that its current price is worth the sum of all future dividend
payments when discounted back to their present value. It attempts to calculate the fair
value of stock regardless of market conditions and takes dividend pay-out factors and
market expected returns into account. If the dividend discount model is greater than the
current trading price of shares, the stock is undervalued and should be purchased and if the
DDM is less than the current trading price of shares the stock is undervalued and should not
be purchased. (Investopedia, 2021)
The DDM formula is: Value of stock = EDPS/(CCE-DGR)
Where: EDPS = expected dividend per share
CCE = cost of capital equity
DGR = dividend growth rate
It is also common to use the Gordon growth model, it assumes a stable dividend growth
rate. (Investopedia, 2021)
The GGM formula is: Price per share = D/(r-g)
Where: D = the estimated value of next year’s dividend
r = the company’s cost of capital equity
g = the constant growth rate for dividends
It is known that Harvey Norman pays a dividend of 0.38 per share, the price per share is
5.93, the dividend growth is 6.51%. It can be estimated as: r=(D/P)+g =
(0.38/5.93)+6.51%=6.4%+6.51%=12.91%. Now it is possible to use the DDM formula: value
of stock = 0.38/(12.91%-6.51%) = $ 5.9375, therefore, it is possible to use the dividend
discount model for Harvey Norman.
The dividend discount model is a method used for predicting the price of a company’s stock
that is based on the theory that its current price is worth the sum of all future dividend
payments when discounted back to their present value. It attempts to calculate the fair
value of stock regardless of market conditions and takes dividend pay-out factors and
market expected returns into account. If the dividend discount model is greater than the
current trading price of shares, the stock is undervalued and should be purchased and if the
DDM is less than the current trading price of shares the stock is undervalued and should not
be purchased. (Investopedia, 2021)
The DDM formula is: Value of stock = EDPS/(CCE-DGR)
Where: EDPS = expected dividend per share
CCE = cost of capital equity
DGR = dividend growth rate
It is also common to use the Gordon growth model, it assumes a stable dividend growth
rate. (Investopedia, 2021)
The GGM formula is: Price per share = D/(r-g)
Where: D = the estimated value of next year’s dividend
r = the company’s cost of capital equity
g = the constant growth rate for dividends
It is known that Harvey Norman pays a dividend of 0.38 per share, the price per share is
5.93, the dividend growth is 6.51%. It can be estimated as: r=(D/P)+g =
(0.38/5.93)+6.51%=6.4%+6.51%=12.91%. Now it is possible to use the DDM formula: value
of stock = 0.38/(12.91%-6.51%) = $ 5.9375, therefore, it is possible to use the dividend
discount model for Harvey Norman.

What is the beta for Harvey Norman?
Beta is a measurement of a stock risk. If a stock’s beta is above 1 it means that it is more
riskier than stocks that have a beta below 1. High beta stocks are riskier but provide higher
returns and low beta stocks are saver but provide lower returns. (Investopedia, 2021)
The beta for Harvey Norman is 0.71, therefore, buying stock at Harvey Norman provides a
lower risk and lower return than stocks that have beta that is over 1. (@YahooFinance,
2021)
What is the yield on government debt?
The yield on government debt is the percentage that the government pays to borrow
money for different lengths of time.
The Australia 10 year government bond has a 1.742% yield. (World Government Bonds,
2021)
What is the cost of equity for Harvey Norman using the CAPM?
The return of a stock that an investor expects is the cost of equity. (Pike and Neale)
The formula for Capital Asset Pricing Model is: Cost of equity = risk-free rate of return + Beta
of assets * market premium
risk free rate of return = 1.742%
Beta = 0.71
Market premium = 6%
Cost of equity = 1.742% + 0.71 * 6% = 6%
Question 3
The cost of debt is the rate that a company pays back its liabilities or debt. The formula for
cost of debt is: Total interest/total debt=cost of debt. The cost of debt can be calculated
using either market value or book value of debt, the book value is found in the balance
sheet that the company presents and the market value represents the market price
Beta is a measurement of a stock risk. If a stock’s beta is above 1 it means that it is more
riskier than stocks that have a beta below 1. High beta stocks are riskier but provide higher
returns and low beta stocks are saver but provide lower returns. (Investopedia, 2021)
The beta for Harvey Norman is 0.71, therefore, buying stock at Harvey Norman provides a
lower risk and lower return than stocks that have beta that is over 1. (@YahooFinance,
2021)
What is the yield on government debt?
The yield on government debt is the percentage that the government pays to borrow
money for different lengths of time.
The Australia 10 year government bond has a 1.742% yield. (World Government Bonds,
2021)
What is the cost of equity for Harvey Norman using the CAPM?
The return of a stock that an investor expects is the cost of equity. (Pike and Neale)
The formula for Capital Asset Pricing Model is: Cost of equity = risk-free rate of return + Beta
of assets * market premium
risk free rate of return = 1.742%
Beta = 0.71
Market premium = 6%
Cost of equity = 1.742% + 0.71 * 6% = 6%
Question 3
The cost of debt is the rate that a company pays back its liabilities or debt. The formula for
cost of debt is: Total interest/total debt=cost of debt. The cost of debt can be calculated
using either market value or book value of debt, the book value is found in the balance
sheet that the company presents and the market value represents the market price
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investors would be willing to purchase a company’s debt for, the market value is usually
higher than the book value. (Pike and Neale)
Figure 2 from the HVN annual report
The information that needs to be known in order to calculate the cost of debt is the book
value of debt which is 649,613,000 and the total interest expenses, from figure 2 we can
see that the total interest expenses in June 2020 is 59,794,000, this is the book value.
Cost of debt using book value weights = 59,794,000/649,613,000*100=9.2%
Now in order to find the market value of debt we need to gather information from
Westpac.com and yahoo finance, we know that the market value of equity is 7,39 billion.
Figure 3 from the HVN annual report
higher than the book value. (Pike and Neale)
Figure 2 from the HVN annual report
The information that needs to be known in order to calculate the cost of debt is the book
value of debt which is 649,613,000 and the total interest expenses, from figure 2 we can
see that the total interest expenses in June 2020 is 59,794,000, this is the book value.
Cost of debt using book value weights = 59,794,000/649,613,000*100=9.2%
Now in order to find the market value of debt we need to gather information from
Westpac.com and yahoo finance, we know that the market value of equity is 7,39 billion.
Figure 3 from the HVN annual report
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Figure 4 Loan rates from Westpac.com
From figure 3 we can see the debts that Harvey Norman has outstanding, from the
information we have from Westpac.com as seen from figure 4 we can see what the interest
rates is:
Business development rate: 4.77% p.a
From figure 3 we can see the debts that Harvey Norman has outstanding, from the
information we have from Westpac.com as seen from figure 4 we can see what the interest
rates is:
Business development rate: 4.77% p.a

(From here I am not sure what to do and how to find the information to calculate the market value
of debt, however, in order to show my calculations I am going to find some proxy numbers that I
know are not correct just in order to show how I would calculate the market value of debt)
The formula for calculating the market value of debt is:
C((1-(1/((1+KD)t)))/KD)+(FV/((1+KDt))
Where: C = interest expenses = 59,794,000
KD = cost of debt % = 9.2%
T = weighted maturity in years = 10 years (this is what I am guessing)
FV = the total debt = 649,613,000
59,794,000((1-(1/((1+0.092)10)))/0.092)+( 649,613,000/((1+0.09210)) = 649,801,327
So now we have the market value of debt and from that we can calculate the cost of debt
using market value weights.
Cost of debt using market value weights =59,794,000/649,801,327* 100 = 9,2 %
(The information I have gathered from Westpac.com, I am not sure how to use that, I also know that
from yahoo finance it says on the balance sheet that total liabilities are 2,351,277,000, therefore, I
am wondering if that is the number that should be used in the formula for finding the market value
of debt?)
Using the information from yahoo finance where it says that the total debt is 2,351,277,000
the market value of debt is:
59,794,000((1-(1/((1+0.092)10)))/0.092)+( 2,351,277,000/((1+0.09210)) = 1,355,545,705
Cost of debt is then: 59,794,000/2,351,277,000*100=2.54%
As we can see there is a lot of difference between using the total liabilities as shown in the
annual report and then using the total liabilities as shown on yahoo finance.
After I had some difficulties calculating the market value of debt and was not sure what information
to use as I mentioned earlier and after I could not reach you I had a phone call with Dr Tony Stevenson
of debt, however, in order to show my calculations I am going to find some proxy numbers that I
know are not correct just in order to show how I would calculate the market value of debt)
The formula for calculating the market value of debt is:
C((1-(1/((1+KD)t)))/KD)+(FV/((1+KDt))
Where: C = interest expenses = 59,794,000
KD = cost of debt % = 9.2%
T = weighted maturity in years = 10 years (this is what I am guessing)
FV = the total debt = 649,613,000
59,794,000((1-(1/((1+0.092)10)))/0.092)+( 649,613,000/((1+0.09210)) = 649,801,327
So now we have the market value of debt and from that we can calculate the cost of debt
using market value weights.
Cost of debt using market value weights =59,794,000/649,801,327* 100 = 9,2 %
(The information I have gathered from Westpac.com, I am not sure how to use that, I also know that
from yahoo finance it says on the balance sheet that total liabilities are 2,351,277,000, therefore, I
am wondering if that is the number that should be used in the formula for finding the market value
of debt?)
Using the information from yahoo finance where it says that the total debt is 2,351,277,000
the market value of debt is:
59,794,000((1-(1/((1+0.092)10)))/0.092)+( 2,351,277,000/((1+0.09210)) = 1,355,545,705
Cost of debt is then: 59,794,000/2,351,277,000*100=2.54%
As we can see there is a lot of difference between using the total liabilities as shown in the
annual report and then using the total liabilities as shown on yahoo finance.
After I had some difficulties calculating the market value of debt and was not sure what information
to use as I mentioned earlier and after I could not reach you I had a phone call with Dr Tony Stevenson
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and he helped me a lot. I then realized the rate I was searching for on the Westpac website is the
business development rate. He advised me to show multiple calculations as I have done even though
I am not 100% sure that I have collected the correct information.
Question 4
The weighted average cost of capital (WACC) is the average interest rate that a company is
expected to pay to all of its security holders in order to finance its assets. The WACC is also
known as the firm's cost of capital. In general, debt and equity are used to finance a
company's assets. WACC is the average of these sources of financing's costs, which are
weighted by their respective use in the given situation. We can calculate how much interest
the company must pay for each dollar financed by taking a weighted average. (Pike and
Neale)
The formula for WACC is: WACC = E / (E + D) * Cost of equity + D / (E+D) * Cost of debt * (1 – Tax Rate)
Using book value weights: E = equity = 955,338,000
D = Debt = 649,613,000
Cost of equity = 6%
Cost of Debt = 9.2%
Tax rate = 30%
Weight of equity = 955,338,000/(955,338,000+649,613,000)=0.5952
Weight of debt = 649,613,000/(955,338,000+649,613,000)=0.40475
WACC = 0.5952 * 0.06 + 0.40475 * 0.092 * (1-0.30) = 0.06177 = 6.2%
Using market value weights: E = 7,390,000,000
D = 649,801,327
Cost of equity = 6%
Cost of debt = 9.2%
business development rate. He advised me to show multiple calculations as I have done even though
I am not 100% sure that I have collected the correct information.
Question 4
The weighted average cost of capital (WACC) is the average interest rate that a company is
expected to pay to all of its security holders in order to finance its assets. The WACC is also
known as the firm's cost of capital. In general, debt and equity are used to finance a
company's assets. WACC is the average of these sources of financing's costs, which are
weighted by their respective use in the given situation. We can calculate how much interest
the company must pay for each dollar financed by taking a weighted average. (Pike and
Neale)
The formula for WACC is: WACC = E / (E + D) * Cost of equity + D / (E+D) * Cost of debt * (1 – Tax Rate)
Using book value weights: E = equity = 955,338,000
D = Debt = 649,613,000
Cost of equity = 6%
Cost of Debt = 9.2%
Tax rate = 30%
Weight of equity = 955,338,000/(955,338,000+649,613,000)=0.5952
Weight of debt = 649,613,000/(955,338,000+649,613,000)=0.40475
WACC = 0.5952 * 0.06 + 0.40475 * 0.092 * (1-0.30) = 0.06177 = 6.2%
Using market value weights: E = 7,390,000,000
D = 649,801,327
Cost of equity = 6%
Cost of debt = 9.2%
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Tax rate = 30%
Weight of equity = 7,390,000,000/(7,390,000,000+649,801,327)= 0.9191
Weight of debt = 649,801,327/(7,390,000,000+649,801,327)=0.0808
WACC = 0.9191 * 0.06 + 0.0808 * 0.092 * (1-0.30) = 0.0603 = 6%
(I am also going to calculate the WACC using the total debt information from yahoo finance and the
cost of debt I calculated using that information)
E = 7,390,000,000
D = 2,351,277,000
Cost of equity = 6%
Cost of Debt = 2.54%
Tax rate = 30%
Weight of equity = 7,390,000,000/(7,390,000,000+2,351,277,000)=0.7586
Weight of debt = 2,351,277,000/(7,390,000,000+2,351,277,000)=0.2414
WACC = 0.7586 * 0.06 + 0.2414 * 0.0254 * (1 - 0.30) = 0.05464 = 5.5%
After having calculated the WACC using both book and market value weights it is clear that
using the market value weights is the correct way, because, the WACC is lower using the
market value weights. The reason why we want the weighted average cost of capital to be
lower is because the lower the cost of capital the higher the net present value.
Weighted average cost of capital
Market value 6.2%
Book value 5.5% - 6%
Weight of equity = 7,390,000,000/(7,390,000,000+649,801,327)= 0.9191
Weight of debt = 649,801,327/(7,390,000,000+649,801,327)=0.0808
WACC = 0.9191 * 0.06 + 0.0808 * 0.092 * (1-0.30) = 0.0603 = 6%
(I am also going to calculate the WACC using the total debt information from yahoo finance and the
cost of debt I calculated using that information)
E = 7,390,000,000
D = 2,351,277,000
Cost of equity = 6%
Cost of Debt = 2.54%
Tax rate = 30%
Weight of equity = 7,390,000,000/(7,390,000,000+2,351,277,000)=0.7586
Weight of debt = 2,351,277,000/(7,390,000,000+2,351,277,000)=0.2414
WACC = 0.7586 * 0.06 + 0.2414 * 0.0254 * (1 - 0.30) = 0.05464 = 5.5%
After having calculated the WACC using both book and market value weights it is clear that
using the market value weights is the correct way, because, the WACC is lower using the
market value weights. The reason why we want the weighted average cost of capital to be
lower is because the lower the cost of capital the higher the net present value.
Weighted average cost of capital
Market value 6.2%
Book value 5.5% - 6%

Question 5
The pure play method is an approach that is used to estimate the cost of capital of a
company that has no beta available and uses a surrogate company instead to use their
information to find the cost of capital. When finding a surrogate company it is important
that the companies are similar, the companies have to be in the same field, for example it
would make no sense for a company selling electronic products to use a company that sells
clothing products as a surrogate. (Pike and Neale) HCL used Harvey Norman as a “surrogate”
company because HCL is a privately owned company and does not have as much
information available as Harvey Norman which is a public company has.
The formula for pure play approach is:
Unlevered Beta of B = (equity) Beta of B / 1 + Debt equity ratio of B * (1 – Tax rate of B)
Equity Beta of A = Unlevered Beta of B * (1 + Debt equity ratio of A (1 – Tax rate of A))
Where A is the non – listed company and B is the publicly traded company.
Now we can apply Harvey Norman as the pure play or surrogate company to HLC
Unlevered Beta of Harvey Norman = 0.71 / 1 + 649,613,000/955,338,000 (1 – 0.30)
= 0.71 / 1 + 0.4759
= 0.4810
Because we don’t have the information on the debt equity for HLC we cannot calculate the
equity beta of A and assume that the unlevered beta of Harvey Norman is the equity beta.
Now that we have the equity beta we can use that information to calculate the cost of
equity for HLC:
Cost of equity = 1.742% + 0.4810 *6% = 0.04628 = 4.63%
There are cons and pros that follow the pure play method such as that there is always
difficult to find a surrogate company that includes all the same characteristics as the original
company, however, it is a good approach when it comes to evaluating an investment.
The pure play method is an approach that is used to estimate the cost of capital of a
company that has no beta available and uses a surrogate company instead to use their
information to find the cost of capital. When finding a surrogate company it is important
that the companies are similar, the companies have to be in the same field, for example it
would make no sense for a company selling electronic products to use a company that sells
clothing products as a surrogate. (Pike and Neale) HCL used Harvey Norman as a “surrogate”
company because HCL is a privately owned company and does not have as much
information available as Harvey Norman which is a public company has.
The formula for pure play approach is:
Unlevered Beta of B = (equity) Beta of B / 1 + Debt equity ratio of B * (1 – Tax rate of B)
Equity Beta of A = Unlevered Beta of B * (1 + Debt equity ratio of A (1 – Tax rate of A))
Where A is the non – listed company and B is the publicly traded company.
Now we can apply Harvey Norman as the pure play or surrogate company to HLC
Unlevered Beta of Harvey Norman = 0.71 / 1 + 649,613,000/955,338,000 (1 – 0.30)
= 0.71 / 1 + 0.4759
= 0.4810
Because we don’t have the information on the debt equity for HLC we cannot calculate the
equity beta of A and assume that the unlevered beta of Harvey Norman is the equity beta.
Now that we have the equity beta we can use that information to calculate the cost of
equity for HLC:
Cost of equity = 1.742% + 0.4810 *6% = 0.04628 = 4.63%
There are cons and pros that follow the pure play method such as that there is always
difficult to find a surrogate company that includes all the same characteristics as the original
company, however, it is a good approach when it comes to evaluating an investment.
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