This report presents a comprehensive financial analysis of JB Hi-Fi Limited, evaluating its performance through various financial ratios. The analysis encompasses profitability ratios (ROA, ROE, net profit margin), efficiency ratios (asset turnover, cash return on assets), liquidity ratios (current ratio, quick ratio), and gearing ratios. The report compares the company's performance between 2017 and 2018, highlighting trends in sales, EBIT, and net profit. The findings indicate strong performance in profitability, efficiency, and liquidity, while also identifying potential concerns regarding gearing due to high debt levels. The report concludes with recommendations based on the analysis and provides an overall assessment of JB Hi-Fi's financial position and investment decisions.