Comprehensive Financial Statement Analysis of Kraft Heinz - BU 695

This report provides a comprehensive financial analysis of Kraft Heinz, an American-based food and beverage company. It examines the company's business segments, achievements, and key financial ratios, including profitability, liquidity, solvency, and efficiency. The analysis covers the company's mission statement, marketing strategies, leadership, and management approaches. The report also investigates the company's products, product mix, and sales methods. Furthermore, it addresses financial issues impacting the organization and offers concluding recommendations. The analysis uses financial statements from 2015 to 2019, providing an overview of the company's financial performance and strategic direction.

Running head: ANALYSIS OF THE FINANCIAL STATEMENT
ANALYSIS OF THE FINANCIAL STATEMENT
Name of Student
Name of University
Author’s Note

1ANALYSIS OF THE FINANCIAL STATEMENT
Table of Contents
About the Company.......................................................................................................2
Reasons for Investing in our Company..........................................................................2
Target to Improve the Market Share..............................................................................2
Future Planning..............................................................................................................3
Reference........................................................................................................................4

2ANALYSIS OF THE FINANCIAL STATEMENT
About the Company
The Kraft Heinz is an American Based company which is an amalgamation of Kraft
Foods and Heinz based in Chicago, Illinois. The primary activities that the company is
involved in marketing a wide range of the grocery products, along with the aim of delivering
the world class facility to the consumers at the affordable prices. Along with this the
company is also involved in selling of the beverages, cheese, convenience foods, dairy and
Snack foods. The company has formed in the year 2015, and the current revenue of the Kraft
is $26.26 billion whereas the profit that has been reflected by the company is the negative
profit. The team of 38000 employees has been delivering the services and quality products to
the customers.
Reasons for Investing in our Company
The energy drink is the product which is famous among the athletes and all the
professional personnel. We analysed that the energy drinks will start getting popularity which
will lead to increase the demand. We believe that this demand will lead to intervene in the big
states like California and New York (Min, Kwon & Kim, 2015). This is the reason we have
decided to intervene in other big states of America.
Target to Improve the Market Share
We have conducted the market survey among the targeted customers who happened to
be the athletes about the product and analysed the demand for our product (Larson et al.,
2017). After the forecasting of the market share in the business we want to increase the
market share from 3.5% to 10% within 1 year. As per the financial statement forecasting it
can be intervene that the company will earn the revenue of $450,000 which are expected to
increase by 25% in the next year.

3ANALYSIS OF THE FINANCIAL STATEMENT
Future Planning
The company also wants to introduce new products on the basis of the sports played
by the athletes. This is a new idea which wants to implement in the sport drink industry
(Fairchild, Broughton & Morgan, 2017). After the analysis of the needs of the sports drinks
from athletes, we have observed that the requirement of the drink is different in different
sports. So, we are hoping to launch new products by the end of 2020.

4ANALYSIS OF THE FINANCIAL STATEMENT
Reference
Fairchild, R. M., Broughton, D., & Morgan, M. Z. (2017). Knowledge of and attitudes to
sports drinks of adolescents living in South Wales, UK. British dental
journal, 222(12), 931.
Larson, N., Laska, M. N., Story, M., & Neumark-Sztainer, D. (2015). Sports and energy
drink consumption are linked to health-risk behaviours among young adults. Public
health nutrition, 18(15), 2794-2803.
Min, J. H., Kwon, H. K., & Kim, B. I. (2015). Prevention of dental erosion of a sports drink
by nano‐sized hydroxyapatite in situ study. International journal of paediatric
dentistry, 25(1), 61-69.
Spierer, D. K., Blanding, N., & Santella, A. (2014). Energy drink consumption and associated
health behaviors among university students in an urban setting. Journal of community
health, 39(1), 132-138.
Williams, J., & Giulianotti, R. (2017). Introduction: Stillborn in the USA?. In Games Without
Frontiers (pp. 1-20). Routledge.

5ANALYSIS OF THE FINANCIAL STATEMENT