ACC508 Financial Applications: Wesfarmers, Social Media, Data Analysis

This presentation examines the role of social media and data in influencing Wesfarmers Limited's business strategies and revenue generation. It discusses how social media platforms like Facebook, Instagram, and Pinterest have enhanced customer reach and communication while addressing the limitations of traditional marketing methods. The presentation highlights the importance of data in predicting consumer demand and making informed business decisions, showcasing Wesfarmers' revenue data from 2010 to 2017 using a bar graph to illustrate linear growth. Key benefits of social media for businesses, such as brand awareness and website traffic monitoring, are also emphasized. The presentation concludes by underscoring the significance of data in facilitating complex decision-making processes within the company, referencing various academic sources and Wesfarmers' annual reports to support its analysis.

Name of the course-
Assignment number and description-
Name and student number-
Name of the organisation- Wesfarmers Limited

Introduction
• Discussion of the role of social media on business
• Consumer inflicted by the social media
• Impact of data on business
• Data used by Wesfarmers in showing revenue generated

Social media and business
• Problem with the traditional marketing such as billboards, print
advertisements and newsletters relates to customer reach and cost
• The use of the social media in business is evident with Facebook, Instagram
and Pinterest
• Social media has improved customer reach and cost
• Facebook has improved direct communication with the customers
• Instagram has allowed the business to use intuitive visual platform to
advertise
• Pinterest allows the user to search for the relevant product using keywords

Data and business
• Data is essential for a business to predict the quickly changing demand for
the consumers
• Data is needed to compete in the global market
• Responding to numerous decisions for using the data in an efficient manner
• The benefit in the decision making often seen to be identified with the
remote accessibility of data related to sales

Data and business
2010 2011 2012 2013 2014 2015 2016 2017
0
10000
20000
30000
40000
50000
60000
70000
80000
51827
54875
58080598326018162447
65981
68444
Revenue ($m) from 2010 to 2017
Revenue ($m)
Linear (Revenue ($m))
Years
Revenue

Summary Slide
 The most noted benefits of the social media to the business includes brand awareness, humanize the
brand, establishing the brand and monitoring of the website traffic
 The use of data is seen with the use of the bar graph which is conducive in depicting the linear growth
of the company
 The primary benefit of the data in business is evident in making complex decisions
 http://www.wesfarmers.com.au/who-we-are/who-we-are

References
• Dubey, R. and Gunasekaran, A., 2015. Education and training for successful career in Big Data and Business Analytics. Industrial and Commercial Training, 47(4), pp.174-
181.
• Frizzo-Barker, J., Chow-White, P.A., Mozafari, M. and Ha, D., 2016. An empirical study of the rise of big data in business scholarship. International Journal of Information
Management, 36(3), pp.403-413.
• Group, D. (2018). Who we are . [online] Wesfarmers.com.au. Available at: http://www.wesfarmers.com.au/who-we-are/who-we-are [Accessed 10 Aug. 2018].
• Jussila, J.J., Kärkkäinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-to-business relationships of technology industry firms. Computers in Human
Behavior, 30, pp.606-613.
• Kaplan, A.M. and Haenlein, M., 2016. Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster. Business Horizons, 59(4),
pp.441-450.
• Rodriguez, M., Peterson, R.M. and Ajjan, H., 2015. CRM/social media technology: impact on customer orientation process and organizational sales performance. In Ideas in
Marketing: Finding the New and Polishing the Old (pp. 636-638). Springer, Cham.
• Services, S. (2018). Social Media Marketing (SMM) | Best SMM Company | SMM Services. [online] Webhopers.com. Available at: https://www.webhopers.com/social-media-
marketing [Accessed 10 Aug. 2018].
• Siddiqui, S. and Singh, T., 2016. Social media its impact with positive and negative aspects. International Journal of Computer Applications Technology and Research, 5(2),
pp.071-075.
• Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of
social CRM. Journal of Business Research, 67(6), pp.1201-1208.
• Wesfarmers.com.au. (2018). [online] Available at: https://www.wesfarmers.com.au/docs/default-source/reports/2015-annual-report.pdf?sfvrsn=4 [Accessed 10 Aug. 2018].
• Wesfarmers.com.au. (2018). [online] Available at: https://www.wesfarmers.com.au/docs/default-source/reports/2011-annual-report.pdf?sfvrsn=0 [Accessed 10 Aug. 2018].

Thank
You