This report provides an evaluation of two Business-to-Consumer (B2C) websites in the financial services sector, specifically Etax Accountants and H&R Block Tax Accountants, both operating in Australia. The report begins by identifying the websites and their URLs, followed by a justification for their B2C business models, highlighting features like personalization, account management, and ease of use. The principal goals of each website are then discussed, focusing on sales, marketing, customer service, and data analytics. The core of the report involves a detailed evaluation of both websites based on various attributes related to design, functionality, and performance, including URL relevance, search engine visibility, organizational information, user security, trust, legal compliance, accessibility, product information, customization, personalization, user support, navigation, aesthetics, and technical aspects such as loading speed and browser compatibility. A comparative analysis is presented, concluding that Etax website excels due to its clear and hierarchical presentation of information, user-friendly navigation, and effective use of color, while H&R Block, though informative, lacks the same level of visual impact. The report underscores key aspects of effective B2C website design and functionality in the financial services industry.