Financial Accounting Companies of Australia: A B2B Model Analysis

This report provides a comparative analysis of two financial accounting companies in Australia, DBM Consultants and Azure Group, focusing on their Business-to-Business (B2B) e-commerce models. It assesses their websites, business goals, and SEO strategies, while also evaluating aspects like user information security, website trust, legal issue handling, and accessibility. The report highlights the importance of B2B models in the financial service industry and how these companies leverage their websites for business development, client engagement, and communication with business partners. Ultimately, the assessment concludes with a preference based on the comprehensive analysis of their online presence and service offerings.

Running head: COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
Comparison of Financial Accounting Companies of Australia
Name of the Student
Name of the University
Author’s note

1COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
Table of Contents
1. Task A: The Business-to-Business (B2B) Model........................................................................2
2. Task B: Analysis of the B2B E-Commerce Business Model as per the chosen Website............4
3. Task C: Principal Business Goals of the Website.......................................................................5
4. Task D: Assessment of the Website............................................................................................6
5. Task E: Preference of one website over other...........................................................................16
6. References..................................................................................................................................18

2COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
1. Task A: The Business-to-Business (B2B) Model
The Business-to-Business (B2B) model of e-commerce has been primarily chosen for the
conduction of the assessment. The B2B is regarded as a form of business model in which more
than two business would be able to interact with each other in daily business transactions (Janita
and Miranda 2013). This process involves the form of business transactions among each of the
businesses. These kind of business transactions involves several manufacturers, retailers and
wholesalers. The B2B business model helps different companies for developing a business chain
by which they would be a regular flow of services and data. The B2B business model has been
mainly chosen for meeting with the needs based on a service industry. There are different
financial service providers who are primarily based within Australia who are making of the B2B
e-commerce business model (Homburg, Stierl and Bornemann 2013). They are making the use
of websites and related tools for the purpose of spreading of their business motives and thus be
able to serve within the industry.
In the past few years, there have been a major form of rise in the growth of the B2B e-
commerce business model. According to a conducted survey, it has been highly expected that
there would be an all-time growth in the U.S dollars. The financial accounting based companies
who are making use of the web based application and tools would help their clients to be able to
learn the intrinsic details of their organization (Holliman and Rowley 2014). These organization
would also be able to serve their customers in a better manner. They would also engage with
their other business partners and thus be able to improvise their personal business strategies.
Moreover, these websites would act as a medium of communication by which other companies
would be able to reach to them by using the facility of emails, online chat support system or
through calls. Hence, they would be resolve any kind of issues within the systems and also

3COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
develop and maintain a better kind of relationship with their business partners (D’Haen and Van
den Poel 2013).
In this report, the first website based on financial accounting services within Australia is
DBM Consultants. The URL of the website is - https://www.dbmconsultants.com.au/
(Fig 1: Home page of DBM Consultants, Australia)
The second chosen financial accounting services website is from the Azure Group,
Australia. The website of the company could be accessed by accessing the URL -
http://www.azuregroup.com.au/
(Fig 2: Home page of Azure Group, Australia)

4COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
2. Task B: Analysis of the B2B E-Commerce Business Model as per the chosen Website
The DBM Consultants are one of the topmost financial and accounting consultancy
service provider who follow the B2B service model. They have a broader reputation within the
international market and they have also been ranked among the Fortune 500 list of companies.
They have an intense financial based services for their clients. The clients of this business
venture are mainly small to large businesses and other international business organizations.
DBM consultants have also established their firm business base in the markets of Australia
(Dbmconsultants.com.au 2018). The company is regarded as a brand name in the financial
accounting sector of business companies. They have many collaborations, which take place
among various business professionals who are based in Australia and also in other parts of the
world. These form of collaborations are made for providing various forms of services that range
from financial advisory, tax, audit, economics, and human capital and also services related to
technical aspects. DBM Consultants also help in providing service in the various fields and
aspects of business perspectives, which normally range from government organizations,
healthcare sectors and different kinds of other private based business organizations. The
accounting based company supports in the various forms of discussion with their clients based on
the improvement within their business, formulates their concerns or issues and thus provided
various kinds of suggestions based on dealing with the rising issues and reports.
The Azure Group, Australia was primarily established in the year 2002. The main motive
of the business was to serve the purposes of other financial sectors within Australia. The current
business procedure of Azure Group is mainly based on the B2B business model of e-commerce.
This form of business model has tremendously helped the organization to gain reputation within
the world market and thus be able to create a brand name in the entire world of business

5COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
(Azuregroup.com.au, 2018). They mainly help in supporting small and large business firms
about their issues by contacting them through emails, chat support and thus plan accordingly.
They also provide service by developing various business units, concepts that would be able to
provide business insights for their business partners who would learn from the company. Based
on the previous success history of Azure Group, it has been evident that they would hugely
succeed in the growth of their business in the near future.
3. Task C: Principal Business Goals of the Website
The Azure Group have high aims for their business prospects. Hence they strive harder
for achieving those goals. In the recent years, they have shown a major growth within their
business and have also established several collaborations with other companies and businesses
(Freeman et al. 2015). Some of the major kinds of business values of the company are:
 Respect and Trust – The company aims for promoting their business by establishing
trust among the other business partners who are in collaboration. They firmly believe that
earning trust and respect is a much needed asset for the growth within the business.
 Achievement of Goals – They set their personal limits and thus strive harder to break
those limits and perform much better in every kind of circumstances. They not only
provide business solutions but also make their services to reach different levels. Hence
they provide various kinds of support to other business partners by resolving their queries
and maintain a high level of relationship.
 Cloud based Support Framework – With the implementation of cloud-based solutions
within their business areas, they store their financial records and other assets on the cloud
platform. They can update the details of their clients and their issues and hence provide
an enhanced form of delivery service to their clients (Yasrab 2018).

6COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
With the mentioned goals of the website, it could be concluded that this website could be
regarded as one of the best form of business venture who would wish to promote their business
with a new form of e-commerce outlook.
DBM Consultants are another form of financial service provider companies who have a
pre-determined set of goals and business objectives. They thrive to make a huge form of impact
within the business markets of Australia and also in the world. The financial sector claims to
provide the best form of business and financial based solutions to the people, business clients and
several other communities who are in collaboration with the sector (Holmes and Gupta 2015).
Hence they intend to serve their clients by providing them with high quality of service based on
economic reports, analysis of business risks and approaches to resolve them, tax advisory
guidance and various forms of financial guidance.
The company also strives to educate and provide knowledge about the ways in which
other kinds of various solutions could be applied to resolve the issues faced by other companies.
DBM Consultants have been highly successful for achieving their pre-set goals and objectives
(Kasemsap 2015).
4. Task D: Assessment of the Website
1. Website URL
Website Rating Comment
DBM Consultants 5 https://www.dbmconsultants.com.au/
The website clearly depicts the name
of the business. The site is also
easily accessible and is listed among
the top financial consultant provider

7COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
companies.
Azure Group Australia 5 http://www.azuregroup.com.au/
The website is easily accessible and
also depicts the name of the
concerned business.
2. Search Engine Optimisation (SEO)
Website Rating Comment
DBM Consultants 5 The link to the website redirects
to the webpage. The website is
also easily accessible by simply
a search on Google, Bing and
Yahoo (Gupta 2014).
Azure Group Australia 5 The website can be easily
located by conducting a search
in any web browser.
3. Information of the Website
Website Rating Comment
DBM Consultants 4 The website of this company
should also provide some
details about their partnership
companies.
Azure Group Australia 4 The website provide enough
information about the kind of
services, which are being
provided. They could make
some form of amendments
within the website by showing

8COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
the list of companies with which
they might have worked in the
past.
4. Gathering of User Information
Website Rating Comment
DBM Consultants 5 The website is successful in
gathering user information as
they provide the user to fill in
their credentials and also
provide a Message section in
which their clients would be
able to fill in their requirements
(Beynon-Davies 2013).
Azure Group Australia 4 They should improve on the
sector of user information
gathering. Instead of just filling
the basic details of
identification, the website
should collect other information
of their clients, which would be
helpful for understanding the
needs of their clients in a simple
and easy process.
5. Reassurance of Security of User Information on the Website
Website Rating Comment

9COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
DBM Consultants 5 The website provides a well-
defined privacy policy that
outlines the rules of privacy and
security of user information
within the website.
Azure Group Australia 5 The company too provides a
Legal and Privacy in which the
basic terms and conditions are
defined. Users can view these
policies in order to better
understand the needs of privacy
(Mukerjee and Prasad 2017).
6. Website Trust
Website Rating Comment
DBM Consultants 5 The website foster trust by
developing a policy of security
of user information and
services.
Azure Group Australia 5 They have a thoroughly built a
community who would trust the
organisation (Patalinghug
2017).
7. Addressing of Legal Issues
Website Rating Comment

10COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
DBM Consultants 5 The website provides a high
form of security and legal
policy, which is mentioned in
the footer section of the
website. User can view those
details and thus gain insights
from them.
Azure Group Australia 5 They have a properly set legal
aspect of policy. They have
addressed this section in the
footer section of the website.
8. Website Accessibility
Website Rating Comment
DBM Consultants 5 The website has offered a good
user interface in order to
support their users and provide
them with various functionality,
which are easy to use from
every kind of devices (Lobo et
al. 2016).
Azure Group Australia 5 The website offers a good user
interface, which is highly
interactive and provides good
functionality. Users can also
view the website in an easy
format from their mobile
devices.

11COMPARISON OF FINANCIAL ACCOUNTING COMPANIES OF AUSTRALIA
9. Cultural Aspects
Website Rating Comment
DBM Consultants 5 The use of the domain of (.au)
within the website helps in
depicting a form of national
pride within Australia. They
have also made a good use of
language based on all
communities (Hogan and
Young 2013).
Azure Group Australia 5 They too have maintained the
national pride. They have an
easy interface accessibility.
10. Information of Products
Website Rating Comment
DBM Consultants 4 Although the website provides
each kind of information, but
they have not mentioned the
information related to budget of
their services.
Azure Group Australia 4 This website also provides all
relevant information but have
not mentioned the prices of their
services, which is highly
necessary.