Financial Decision Making Report: Analysis of Camden and ALPHA Limited

This report delves into the realm of financial decision-making, exploring the crucial roles of accounting and finance within the context of Camden Limited and ALPHA Limited. It begins with an evaluation of accounting and finance's significance, examining financial statements, management accounting techniques, and their application in business operations. The report then proceeds to calculate and interpret various financial ratios, such as Return on Capital Employed (ROCE), net profit margin, and current ratio, to assess and compare the performance of the two companies. The analysis provides insights into the financial health and efficiency of Camden and ALPHA, offering a comprehensive overview of their financial strategies and outcomes, while highlighting the importance of informed financial choices.

Financial Decision Making

INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
Evaluation of the role of accounting and finance:...................................................................................3
TASK 2..........................................................................................................................................................6
Calculation of the ratios to analyse company performance:...................................................................6
Interpretation and analysis of financial ratios:........................................................................................7
CONCLUSION.............................................................................................................................................10
REFERENCES..............................................................................................................................................11

INTRODUCTION
Financial decision-making requires a structured and coordinated series of activities
associated with selecting the most suitable and effective option among various option fiscal-
related actions. Its basic aim or slogan is to carry in and select new or creative measures to
achieve enterprise aim, vision and purpose (Ball, 2013). Report offers descriptions of different
components such as terminology, financial statements framework and usage of management
accounting techniques in the sense of Camden Limited in preparation, monitoring and choice-
making. It is the largest producer and fabricator of uPVC windows and doors in the UK. Report
also contains workings of ratios along with relevance to different users and duty of accounting
and finance in business entity regarding decision-making and reporting in context of ALPHA
Limited, UK's manufacturing company.
TASK 1
Evaluation of the role of accounting and finance:
Overview of company:
In the UK, Camden Limited is the most renowned manufacturer and distributor of uPVC
doorway, ventilation and access. Business provides personalized windshield and door layouts as
per client preference. Company has its headquarters in Antrim, Northern Ireland and via it runs
its industry throughout the UK. The company is famed for its uncompanionable layout and
windows selection, exterior gates. Because of its approx. 36 years of professional experience and
outstanding quality of the product in manufacturing, it has achieved this status. It designs and
provides long-lasting products which comply with safety standards. Company eventually enabled
financing for the replacement of uPVC items and provides conservation of their old goods.
Structure of and terms used within the financial statements:
Financial statements combines Income statements or Profit or loss account, balance sheet
or statement of financial standing and vary from fairness or shareholder's finance, cash flow
invoice etc.. Framework of balance sheet incorporates proprietor equity, obligations and each
resource. Balances displayed in balance sheet are significance of obligations and resources
according to fix date. Shareholder's finance or proprietor equity includes funds, reservations and
present year benefit. Liabilities are farther broken up into current liabilities and noncurrent

obligations. Structure of income announcements contains web turnover, cost of goods sold,
revenues, indirect and direct expenses and earnings. In trading accounts section gross profit
calculation has been displayed. Gross profit is calculated by correcting opening and final
inventory, and deducting direct expenses in overall number of earnings. Whereas in net benefit
part all of in direct incomes and expenses are displayed. Net profit is calculated by deducting all
in direct expenses from direct incomes. In direct expenditure and income would be such profit
and expenditure that aren't directly associated with core business tasks of business actions.
Role of Management accounting techniques:
Management accounting comprises most precious purposes that eases direction by
producing advice or aggregations to managing employees/officials in commerce venture
assisting them into accepting judgments and conclusions (Bryer, 2013). All of process and also
stressed actions of direction bookkeeping concentrates towards usage of specific pertinent tools
and methods this to create smoothness in procedure for commanding, decision making and
preparation. Here major goal of business leaders is to give efficacy and create vital progress in
business vital methods. In huge businesses such as Camden LTD Applicants or managerial
personnel utilizing different methods to achieve desirable efficiencies company's surgeries and
practices. Additionally, it helps out with systematic allocation and mission of fiscal and financial
tools to grow and attain liability. Methods are embraced by businesses put policies and guidance
to get conducing management and trade methods. Financial preparation, cash flow statements,
investigation of financial statements, and finance flow announcements etc. many widely
accepted management bookkeeping methods. There multipurpose methods that is essential for
overall development of and also to give efficiency in internal and external procedures. Following
is a debate on Several Methods direction employs beneath control bookkeeping:
Financial Planning: It only implies to pair of special activities and purposes which can
be ran by businesses to job findings, quote capitals and asses the dependence on funding demand
whilst considering competitive things. It is helpful to produce financial polices and tips regarding
job, investment and application and direction of how level of capital accumulated through
various sources in just a company thing. Managers in Camden Limited managers additionally
having financial preparation to come up with systems which warn regarding degree and
adequateness of short and long-term funds or capital to carry quick investment decisions. On the

grounds of business existing performance and financing arrangement, managerial personnel’s
run investigation and gauge capital requirement. It ascertains impact of financing sources and
helps to ensure long haul funding are employed to its long-term purpose.
Evaluation of financial statements: it's core procedure that's utilized by just about all
corporate factors to rate performance and results on a particular period employing financial
announcement and associated sources. Financial statements generally comprise balance sheet,
and statement of earnings, and change in customer's finance announcement. Each it covers and
covers many different elements of entity. For example balance-sheet shows novel worth of
company's assets and liabilities according to period ended date where as income announcement
gift ideas actual gross profit and net sustainability state (Chiang, Nouri and Samanta, 2014). A
comprehensive investigation of them might help managers in planning and decision making as
financial announcement shows true truth on performance. Camden LTD reports financial
announcements along with its own investigation on a year basis that's used by management and
users to decision making. Company performs such investigation to explore the possible
opportunities, financing sources, facets harming company's operation and ascertaining potential
or contingent duties. Financial announcement eases a comparative investigation of values and
figures in excess of 1 year, a recognizance of weakness of company.
Historical Cost Accounting: It's an approach employed by accountants and supervisors to
record a variety of resources of company at historical costs due to financial standing. Historical
cost called basic preliminary price paid during that time of purchase of resources. This method
predicated on theory which resources especially concrete fixed assets need to be shown at price
paid on cost as well as other expenses that are essential for used of advantage, rather than selling
price (Hope, Thomas and Vyas, 2013). This method help enhance the creditability of monetary
invoice since it help presents greater reliable data. Yet not all of resources have been recorded in
historic cost such as marketable securities aren't listed at historic cost. It really is more biased
free way because value is readily verified through encouraging documents. It will also help
control the powerful utilization of resources for business circumstance. Direction may
additionally simply take decisions and develop plans associated with take over and acquisition of
resources.

Budgetary Control: Almost all business entity projects incomes and expenses, and prepares
distinct budgets on the grounds of its different goals and objectives. Main aim of farming a
Variety of budgets would be always to create procedures and also to produce Control over most
of budgetary tasks of company, therefore financial and budget Controls are all tightly correlated
with one another. Budgetary controller comprises Procedures linked to forecasting attributes and
tracks the usage and fluctuation Camden LTD applying financial management to restrain capital,
do Preparation of utilization of capital and also accept financial choices. Additionally, it supplies
complete comparative analysis of diverse elements of budgets to ease quick and beneficial
conclusion (Hope, Thomas and Vyas, 2013). It assist define preparation as budgets prepared
beneath it on the grounds of plans that are successful. It restrains prices and reduces prices
through the elimination of excess wastages within company that contributes to maximization of
entire profits.
Fund flow analysis: The study points out how the investment transfers between one time to
the next. In fact, this measure is quite helpful in determining whether or not the fund is being
correctly spent in a year relative to the past period. The shifts in working capital and operating
budgets are also discovered via this research.
TASK 2
Calculation of the ratios to analyse company performance:
Ratios 2018 2017
ROCE or Return On Capital
Employed :
= (Operating Profit /Capital
Employed) *100
here, Capital Employed = Total
Assets – External liabilities.
= 412 / 2925 * 100
= 14.10%
= 375 / 1912.50 *100
= 19.60%
Net Profit Margin:
= Net Profit / Sale * 100
= 262.50 / 3000 * 100
= 8.75 %
= 300/ 2400 * 100
= 12.5 %
Current Ratio: = 1035 / 1110 = 757.50 / 322.50

= Current Assets / Current
Liability
= 0.93 = 2.34
Debtor Collection Period:
= Receivable / Sales *365
= 600 / 3000 * 365
= 73 Days
= 450 / 2400 * 365
= 68.43
= 68 Days
Creditor Collection Period:
= Payable / Purchase * 365
= 1050 / 2400 * 365
= 159.68
= 160 Days
= 285 / 1350 * 365
= 77.05
= 77 Days
Interpretation and analysis of financial ratios:
Financial ratios are essential for the assessment and evaluation of the market investor's
monetary and fiscal policy results. It helps to understand the potential consequences, measure
productivity, using efficiencies and status of solvency. It helps allow a contrast of patterns
established over more over one year through such ratios. Percentage assessment offers
complexity in all ways when evaluating the financial statements. It is very straightforward for
trade associations to assess the impact of actual problems and recognize potential risks by
evaluating the different financial ratios. It also encourages early resolution of them for achieving
consistency in outcomes and development (Zeff, Van der Wel and Camfferman, 2016).
Analyzing financial ratios is important for shareholders and investors to make fast policy
decisions. Below factors defines the results of ALPHA LTD on the bases of a financial ratio
assessment:
1. Return on Capital Employed: It's kind of monetary ratio which Help out with
assessing company Organization’s efficacy in application of funding and efficacy to bring in
profit on applied capital. It's a sustainability ratio that's employed by stake holder during that
time of screening according of the majority of profitable financial commitment. 2 key things are
necessary for calculation of the ratio: EBIT and Net funds used. This EBIT means income earned
before re interest and tax level. Level of funding employed is calculated by subtracting level of
most current liabilities in value of overall assets.
 Return on capital employed = EBIT or Operating Profit / Capital Employed

The net profit of ALPHA LTD as per financial statements of £375000 in 2017 and £412000
respective in 2018. This is determined by deduction from net sales only of expenditures. The
business's money invested is 2925000 in 2018 and 1912500 in 2017. This is measured as total
assets, minus all current obligations. Therefore the return on capital working for the company is
14.10 per cent and 19.60 per cent respectively in 2018 and 2017. A drop in this ratio suggesting a
reduction in the capacity of wealth creation from employed resources. Through improving its net
income, managing its operating costs and raising the resources hired, the organization will
increase this ratio.
1. Net profit margin: It's the earnings remaining after deducting all expenses, interests,
and taxation and preferred stock gains. These elements are deducted out of company's entire
earnings to calculate net profit margin. It's the proportion of profits to sales for a business.
Online profit margin is expressed in percent form however because of its ease might be
represented in decimal form too. It exemplifies how a lot each pound in revenue accumulated by
means of a provider converts to profit. It really is but one of the main determinant of all
company's fiscal wellness. By keeping a course on growth and reduction in its net profit gross
profit that a corporation may reevaluate whether current plans are favorable or may predict
profits founded on earnings (Lisowsky and Minnis, 2018). It's effective for its investors in
analyzing a organization's position if it can create revenue from its own earnings and perhaps the
managing expenses and overhead costs will be increasingly being assessed. Some crucial aspects
that determines in regards from what's just a fantastic net profit allocation are business
particulars, expansion aims of the business, size and longevity. Alpha Ltd. Had net profit margin
of 12.5 percent annually 2017 where as it'd 8.75 percent at the calendar year 2018 which
demonstrates its ratio decreased annually 2018 compared annually 2017 that really is a terrible
indication to the business. Alpha Ltd. May improve its profit margin by lowering additional
expenses that don't form part of center tasks, by cutting underperforming services and products,
By increasing services and products, value to both clients and services, and also occasionally
increasing prices that even though may be a brutal decision but is needed for business success.
2. Current ratio: It's a liquidity ratio that steps a firm's ability to meet its own Short-term
obligations having its existing assets. It's a significant ratio for the reason that it determines
businesses accountability arising from upcoming year. It alarms the business to achieve adequate

liquidity to satisfy its short up-coming obligations. Businesses with high base of assets will
probably be readily able to repay existing obligations if they fall because of needing to market
significant long-term assets. It's an easy ratio calculated by dividing current assets together with
present obligations (Mio, 2016). The greatest current ratio for virtually any firm is 2:1. More the
existing ratio more are the liquidity ergo more advantageous to the business. This usually means
an ongoing ratio of 4:1 would means current resources are times liquid to current obligations.
Alpha Ltd. Had an ongoing ratio of 2.34 annually 2017 and 0.93 from the calendar year 2018
that proves that the more money annually 20 17 and became more exceptionally illiquid from the
year 2018. Alpha Ltd. May enhance its present ratio by introducing measures to faster
conversion of debtors account receivable, by eliminating existing obligations that are current, by
cutting unproductive assets, by increasing capital from the share holders to satisfy its financing
requirements to settle its debt, and ultimately by crossing bank balances.
3. Debtor collection period: Additionally, it is ratio that offers days or period accounts debtors
chooses to pay for company. Adequateness of money to satisfy current obligations is easily
guaranteed by utilizing this ratio. It is helpful to comprehend the debtors who at the close future
could be insolvent. By early discovery of prospective Bad debtors, the corporation may track its
amount of mattress loans along with suspicious provisions. Credit policies inside one business
firm can be efficiently formulated by managers using assistance with the ratio (Omar, Jo-Hari
and Smith, 2017). To work everyday business Functions Company should assess this particular
ratio. The got sum is slowed total days for lead to few days.
Company Alpha Ltd has commerce prices amounting 450000 annually 2017 and 600000
at 2018. Revenue of business annually 2017 is currently 2400000 and at 2018 it really is
3000000, in calculation of percentage overall earnings is supposed to function as credit earnings.
Company's ordinary collection period in 2018 will be 73 days that has been 6-8 days annually
2017. This decline in average collection interval has been listed that mention that Alpha Ltd's
company's potency to assemble amounts out of its own debtors diminished and firm might face
insufficiency of liquid money to work its activities in close future. Company can boost this ratio
by reducing credit earnings and from depositing charge span awarded to its own debtors.
4. Creditors Collection period: It's kind of monetary ratio that shows day’s typical
business is taking to cover its creditors and balances payables. Here lenders include sellers, key

providers, and other programs providing short-term credits. The ratio has been calculated
quarterly or yearly and shows just how well the currency out flows of this company is handled
(Tang, Chen and Lin, 20-16). Company having higher lender collection interval takes time to get
repayment of its own various invoices. It reflects company's operation in long term duration. It
point workouts the diminishing decreasing efficacy or inability to pay for its creditors. Credit
duration supplied by lenders additionally influenced by consequences with the ratio.
Alpha Ltd has reported commerce payable amounting 285000 and also 1050000 annually
2017 and 2018 respectively. Company's cost sum is 2400000 and also 1350000 annually Here
purchases are supposed to be available on charge. Company's average payable period will be 160
days in 2018 that has been 77 days. There is a growth listed in ordinary payable period which
indicates that corporation Is skill to get payments into its own trade payable was significantly
diminished.
CONCLUSION
Based on the aforementioned analysis, financial decision-making is a critical activity for
a business enterprise, because it establishes the direction of action in the first place. Ratio
assessment and evaluation of the financial statements are essential in creating a framework for
successful judgment-making. In a realistic environment, management staff performs an
examination of financial reporting, composition, ratios as well as other economic factors that can
provide flexibility in the system of successful strategic decision-making. As per the management
accounting techniques analysis of different activity that helps to any business entity in proper
manner. Accordingly a business takes right decision and prepares effective strategies for further
investment as well as enhancement.

REFERENCES
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