This report provides a comprehensive analysis of financial management principles, focusing on investment appraisal techniques and market efficiency. It begins with an introduction to financial management and its importance in business, defining key concepts and objectives. The main body of the report is divided into two parts. Part A delves into the application of various investment appraisal methods, including the payback period, net present value (NPV), accounting rate of return (ARR), and internal rate of return (IRR), with detailed calculations for Project X and Project Y. The report evaluates the benefits and limitations of each method, offering insights into their practical applications and implications for decision-making. Part B assesses the strengths of market efficiency, supported by relevant academic evidence. The report concludes by summarizing the key findings and emphasizing the significance of financial management in achieving organizational goals. The report includes tables with calculations for payback period, NPV, ARR, and IRR for two projects, and references relevant academic sources to support its analysis. This report is a detailed analysis of financial management concepts, investment appraisal, and market efficiency, designed to provide a comprehensive understanding of the topic.