This report provides a comprehensive analysis of financial management principles, focusing on investment decision techniques and market valuation methods. The report begins with an analysis of Unilever's financial performance using ratio analysis, including liquidity, efficiency, profitability, capital structure, and stock market performance over two years. It then delves into investment decision-making, evaluating three choices using payback period, net present value (NPV), and internal rate of return (IRR) methods. Furthermore, the report explores the concept of ex-rights pricing, calculating theoretical ex-rights prices, and analyzing their impact on shareholder wealth. Finally, the report assesses the value of Amsterdam plc using market capitalization, net asset value, and price-earnings ratio methods, and concludes with a comparison between capital and money markets.