This report provides a comprehensive analysis of AMP's ethical and sustainability challenges, stemming from the Royal Commission into banking and financial services. It examines the company's alleged misconduct, including charging fees for unprovided financial advice and misleading the Australian securities and investments commission. The report explores AMP's social responsibility framework, its impact on shareholder wealth, and the sustainability outcomes the company should adopt. It highlights the negative effects of misconduct on AMP's financial performance, including a significant drop in profits and shareholder dividends. Furthermore, the report identifies the changes AMP has implemented in response to the Royal Commission's findings, such as remediating policies and improving transparency to avoid future misconduct. The conclusion emphasizes the importance of ethical practices and sustainability for long-term financial stability and stakeholder trust within the financial sector.