Apple vs. Samsung: A Detailed Financial Statement Analysis Report

This assessment provides a comparative financial analysis of Apple Inc. and Samsung, two leading tech giants, over a four-year period. It employs tools such as ratio analysis, horizontal analysis, and vertical analysis to evaluate and compare their financial performance. The analysis covers key aspects including sales revenue, cost of sales, operating expenses, and net profit, derived from both the profit and loss statements and balance sheets of each company. The horizontal analysis reveals trends in financial statement items, while the vertical analysis examines each item as a percentage of a base figure (net sales for income statement, total assets for balance sheet). Key financial ratios, including profitability ratios like gross margin, net margin, return on assets, and return on equity, are calculated and compared. The report concludes by evaluating the corporate social responsibility initiatives of both companies, providing a holistic view of their financial and ethical standing. Desklib provides access to this and similar solved assignments for students.

Running head: FINANCIAL ANALYSIS
Financial Analysis
Name of the Student:
Name of the University:
Author’s Note:

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FINANCIAL ANALYSIS
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................3
Horizontal Analysis of the Companies........................................................................................3
Vertical Analysis of the Companies............................................................................................9
Ratio Analysis............................................................................................................................14
Corporate Social Responsibility of Companies.........................................................................19
Reference.......................................................................................................................................22

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Introduction
The main purpose of this assessment is to analyze the financial statements of the two
companies over a period of 4 years. The companies which are considered for analysis in this
assessment are Samsung and Apple companies which are considered to Software and Tech giants
in the Industry. The focus of the discussion is to consider the financial performance of both the
companies over a time period for which purpose tools such as ratio analysis and vertical and
horizontal analysis for the purpose of comparing the financial performance of both the
companies (Fleisher and Bensoussan 2015). The financial performance of the business is
conducted for the purpose of reviewing which company has a better performance.
Overview of the Companies
Apple Inc is an American Multinational Company which is engaged in the business of
technology and the business has headquarters in California. The business develops software,
consumer electronics and computer software. The major products which are introduced by Apple
Inc are Iphone, Ipad, Macbook and several other electronic products (Apple. 2018). The
company is known for innovation and the products of the company are known to be of highest
quality.
Samsung Inc is a company which has its headquarters in Seoul and the business is a
South Korean Multinational Conglomerate. The company is engaged in the business of
Technological development and produces consumer’s electronics. The major products which the
company has introduced are Samsung Galaxy, Samsung J series and similar other products
(Samsung global. 2018). The company is considered to be one of the leading competitors in
Technology and Consumer electronics Market.

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Discussion
The assessment requires analysis of the financial performance of companies which are
Apple and Samsung which are considered to be close rivals of the business. Both of the business
is engaged in the business of providing consumers with consumer electronics and are leading
competitors in the market. In order to analysis the financial performance of the two companies,
tools such as ratio analysis and horizontal and vertical analysis of the financial statements of the
company are to be conducted (Edmonds et al. 2013). The tools will be used so that the
comparison between the two companies can be effectively.
Horizontal analysis considers percentage change in the items of the financial statements
from the last year in order to ascertain whether the performance of the business is appropriate in
comparison with previous year estimates. This is also known as trend analysis and is considered
to be an efficient tool in measuring the changes which takes in the financial estimates over the
years (Weygandt, Kimmel and Kieso 2015). On the other hand, vertical analysis of a financial
statement considers a constant base which is considered to be a financial performance indicator
on the basis of which the percentage of each item of the financial statement is computed. In the
case of analysis of the performance, both vertical analysis and horizontal analysis is undertaken
for both apple and Samsung company.
Horizontal Analysis of the Companies
Apple Inc

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Figure 1: (Horizontal Analysis of Profit and Loss Statement of Apple Inc)
Source: (Created by Author)

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Figure 2: (Horizontal Analysis of Balance Sheet of Apple Inc)
Source: (Created by Author)
The horizontal Analysis of Apple Inc is conducted on both profit and loss statement and
the balance sheet of the company in order to analyze the growth trends (Needles, Powers and
Crosson 2013). There has been a significant increase in the sales revenue of the business as
shown by the trends which shows that there has been an increase of 6%. This suggest that the
operational efficiency of the business has improved as shown in the table above. Due to the

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FINANCIAL ANALYSIS
increase in the sales of the business, the overall cost of sales which mostly represents the variable
costs which is associated with sales, has also increased. There has been a 7% in the cost of sales
of the business as shown in the table above. The operating expenses of Apple Inc mostly consist
of research and development expenses and expenses which are related to selling and distribution
expenses. The operating profit of the business also has increased as suggested by the trends
which may be due to the overall increase in the sales revenue of the business. The net profit of
the company as per the table which is shown above has increased by 5% which is a positive sign
for the business.
An analysis of the Balance sheet of the business shows that the current assets and total
assets of the business has increased significantly which is a positive sign for the overall
development of the business. The liabilities of the business have also increased but the same is
not as much as the assets of the business. Apple Inc has also taken addition common shares for
increasing fund of the business and the business also has an increase in the retained earnings of
the business.
Samsung Company

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Figure 3: (Horizontal Analysis of Profit and Loss Statement of Samsung Company)
Source: (Created by Author)

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Figure 4: (Horizontal Analysis of Balance Sheet of Samsung Company)
Source: (Created by Author)
The sales revenue of Samsung has increased significantly from the estimates of 2016 as
shown in the table above. The increase in the sales revenue of the business is almost about 18%
which suggest that the business is following sales maximization policy. As the sales has
increased the cost of sales has increased proportionately which is shown in the table above. The
operating profit of the business has almost doubled itself which suggest that the business has an
effective operational structure and have significant level of efficiency. The net profit of the
business has increased which is mainly due to the high level of sales which is achieved by the
business.

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The horizontal Analysis on the balance sheet is shown in Figure 4. The current assets of
the business have increased from previous year estimate which suggest that the liquidity position
of the business has improved slightly. In addition to this, there has also been an increase in the
t6otal assets of the business as shown in the above table. The total liabilities of the business have
also increased. The business has not issued any preference share or equity share during the year,
however the retained earnings of the business has increased which shows that the business has
effectively saved a part of the profit from previous year and the same is reflected in the retained
earnings in 2017. There has been significant increase in the overall long-term borrowings of the
business which is shown in the table above and the increase is shown of about 45%. This shows
that the business is mainly depended on the use of debt capital in financing the day to day
operations of the business and the capital structure of Samsung Company mainly constitute of
Debt capital.
Thus, in an overall estimate, it can be said that the trend analysis shows that the
performance of Samsung has been better for the year 2017 in comparison to apple. The overall
sales which is achieved by Samsung is more than the sales which is achieved by Apple. Another
significant fact which is noticeable is that the business of Apple uses more of equity capital
instead of debt capital for financing its activities of business which is not the case with Samsung.
Vertical Analysis of the Companies
Apple Inc

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Figure 5: (Vertical Analysis of Profit and Loss Statement of Apple Inc)
Source: (Created by Author)

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Figure 6: (Vertical Analysis of Balance Sheet of Apple Inc)
Source: (Created by Author)
As per the vertical analysis of the financial statements of Apple Inc, the first step is to
consider a constant on the basis of which the percentage are to be calculated for all the items of
the financial statement. The constant which is considered for the analysis is net sales figure of
the business and in case of vertical analysis of the balance sheet, the total assets and total equities
and liabilities figure is taken as base for vertical analysis of the financial statements of the
business. The main purpose behind vertical analysis of the financial is to consider the various
items in terms of percentage of the constant which is considered for the analysis. The percentage
for cost of sales for Apple Inc has increased from previous year and gross margin of the business
has decreased from previous year’s estimate due to similar reasons. The operating expenses of
the business is shown to be 11.71% which has slightly increased from the estimate of previous
year which means that in current year the operating expenses forms more of sales as shown in
the above figure. The net income as a percentage of sales is shown to be 21.09% which can be
considered to be a good sign for the business. In case of balance sheet, the total asset figure is
taken as a base for computing the percentage of various items which are shown in the asset area
of the financial statement. The current assets of the business forms around 34% of the total assets
figure which is clearly shown in the table which is given above.
Samsung Company