This report provides a comprehensive analysis of applied business finance, focusing on financial management principles and their practical application. It begins with an introduction to the core concepts of financial management, emphasizing its importance in business operations, and provides a case study of Lloyds Banking Group. The report then delves into the analysis of financial statements, including income statements, balance sheets, and cash flow statements, and explores the use of financial ratios to assess a company's performance, profitability, liquidity, and solvency. A business review template is presented, along with calculations using financial data. Finally, the report concludes with strategies for improving financial performance, such as expense reduction, debt consolidation, and recovery of outstanding payments, offering valuable insights for financial decision-making and strategic planning within a business context.