Accounting and Finance Report: Pharma Company Financial Analysis
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AI Summary
This report provides a comprehensive financial analysis of three major pharmaceutical companies: GlaxoSmithKline PLC, AstraZeneca PLC, and Shire PLC. It utilizes financial ratio analysis, including current ratio, quick ratio, net profit margin, return on assets, return on equity, interest coverage ratio, net asset turnover ratio, inventory turnover ratio, collection period, credit period, and gearing ratio, to assess their performance from 2014 to 2016. The analysis includes both financial and non-financial ratios, such as employee turnover and market share. The report evaluates the companies' profitability, liquidity, efficiency, and solvency, providing insights into their investment potential and overall financial health. Additionally, it examines the capital investment decision-making process, outlining key stages such as identification, screening, evaluation, approval, and implementation of investment opportunities.

RUNNING HEAD: ACCOUNTING AND FINANCE
Accounting and Finance
Accounting and Finance
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Accounting and finance 2
Question 1
Part A
Analysis of financial position – ratio analysis
Financial ratios
These are the financial metrics which measures a company’s financial performance and
position and provides a snapshot of the same. These ratios have several categories which
covers all the aspect of an organization’s performance. These aspects include profitability,
liquidity, efficiency and solvency of a firm (Tracy, 2012). The below table shows the ratio
analysis of three major pharmaceuticals companies, that are listed on London Stock
Exchange. The analysis is done for the three years on the basis of information provided in
the annual reports of the company.
GLAXOSMITHKLIN
E PLC
ASTRAZENECA
PLC SHIRE PLC
2014 2015 2016 2014 2015 2016 2014 2015 2016
Current ratio 1.10 1.24 0.88 0.96 1.08 0.87 1.72 0.61 0.97
Quick ratio 0.79 0.89 0.61 0.85 0.93 0.72 1.54 0.44 0.51
Net profit margin
(%) 12.73 43.37 6.85 4.56 12.1 15.08 53.83 21.58 4.27
Return on assets
(%) 6.78 15.76 1.54 2.1 4.7 5.6 24.98 7.85 0.49
Question 1
Part A
Analysis of financial position – ratio analysis
Financial ratios
These are the financial metrics which measures a company’s financial performance and
position and provides a snapshot of the same. These ratios have several categories which
covers all the aspect of an organization’s performance. These aspects include profitability,
liquidity, efficiency and solvency of a firm (Tracy, 2012). The below table shows the ratio
analysis of three major pharmaceuticals companies, that are listed on London Stock
Exchange. The analysis is done for the three years on the basis of information provided in
the annual reports of the company.
GLAXOSMITHKLIN
E PLC
ASTRAZENECA
PLC SHIRE PLC
2014 2015 2016 2014 2015 2016 2014 2015 2016
Current ratio 1.10 1.24 0.88 0.96 1.08 0.87 1.72 0.61 0.97
Quick ratio 0.79 0.89 0.61 0.85 0.93 0.72 1.54 0.44 0.51
Net profit margin
(%) 12.73 43.37 6.85 4.56 12.1 15.08 53.83 21.58 4.27
Return on assets
(%) 6.78 15.76 1.54 2.1 4.7 5.6 24.98 7.85 0.49

Accounting and finance 3
Return on equity
(%) 55.84 94.86 18.38 6.28 15.26 20.99 39.31 13.26 1.13
Interest coverage
ratio 4.96 0.83 2.94 2.46 2.97 2.68 49.68 33.86 2.02
Net assets
turnover ratio 0.85 0.61 0.71 0.66 0.56 0.5 0.57 0.5 0.19
Inventory
turnover ratio 5.51 5.15 5.55 13.95 11.83 10.09 11.07 10.11 3.2
Collection period 55.00 57 59 63 66 39 62 67 83
Credit period 43.00 46 46 46 49 46 15 26 29
Gearing ratio (%) 461.89
355.7
8
714.2
7
115.6
8
145.1
6
194.7
6 32.29 46.66
115.4
2
1. Current ratio: It is one kind of a liquidity ratio that measures the ability of a firm to
pay its current liabilities with the use of its current assets. The ideal ratio is 2:1 (Lee,
Lee and Lee, 2009).
Return on equity
(%) 55.84 94.86 18.38 6.28 15.26 20.99 39.31 13.26 1.13
Interest coverage
ratio 4.96 0.83 2.94 2.46 2.97 2.68 49.68 33.86 2.02
Net assets
turnover ratio 0.85 0.61 0.71 0.66 0.56 0.5 0.57 0.5 0.19
Inventory
turnover ratio 5.51 5.15 5.55 13.95 11.83 10.09 11.07 10.11 3.2
Collection period 55.00 57 59 63 66 39 62 67 83
Credit period 43.00 46 46 46 49 46 15 26 29
Gearing ratio (%) 461.89
355.7
8
714.2
7
115.6
8
145.1
6
194.7
6 32.29 46.66
115.4
2
1. Current ratio: It is one kind of a liquidity ratio that measures the ability of a firm to
pay its current liabilities with the use of its current assets. The ideal ratio is 2:1 (Lee,
Lee and Lee, 2009).

Accounting and finance 4
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Current ratio
From the above graph it can be interpreted that, the current ratio of GlaxoSmithKline PLC is
much better than the other companies. Though the ratio has reduced in 2016, but overall it is
much better than the other two companies. In 2014 and 2015, CR of GlaxoSmithKline was
1.10 and 1.24 respectively, which was greater than the CR of AstraZeneca and Shire in same
year.
2. Quick ratio: it is also a measure of firm’s liquidity which takes into account the most
liquid assets of the enterprise. Ideal ratio is 1:1 (Saleem and Rehman, 2011).
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
Qucik ratio
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
Current ratio
From the above graph it can be interpreted that, the current ratio of GlaxoSmithKline PLC is
much better than the other companies. Though the ratio has reduced in 2016, but overall it is
much better than the other two companies. In 2014 and 2015, CR of GlaxoSmithKline was
1.10 and 1.24 respectively, which was greater than the CR of AstraZeneca and Shire in same
year.
2. Quick ratio: it is also a measure of firm’s liquidity which takes into account the most
liquid assets of the enterprise. Ideal ratio is 1:1 (Saleem and Rehman, 2011).
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
Qucik ratio
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Accounting and finance 5
The above graph depicts that the QR of AstraZeneca is much better than other two
companies. It has maintained its QR throughout the past three years. In 2014 and 2105,
company has a QR of 0.85 and 0.93 which was more than the QR of GlaxoSmithKline.
However, Shire PLC reported high CR and QR in 2014. After that it faces a huge fall in both
the ratios.
3. Net profit margin: It shows the profitability of the firm by expressing net profits in
termes of revenue percentage.
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
10.00
20.00
30.00
40.00
50.00
60.00
Net profit margin (%)
It can be easily seen from the graph that GlaxoSmithKline has highest NPR in 2015 and Shire
experienced the same in 2014. However, after having such upsurge, the profit margin of both
the companies falls to a great extent. On contrary to this, AstraZeneca has shown an
increasing trend in its net profit which boosted up its NPR from 4.56% to 15.08% in 2016.
So, it can be interpreted that AstraZeneca‘s profitability is much better as its profit margin is
constantly increasing.
4. Return on asset: This ratio shows the amount generated by utilizing the assets of the
company. Basically, it measures the efficiency of the firm (Periasamy, 2009).
The above graph depicts that the QR of AstraZeneca is much better than other two
companies. It has maintained its QR throughout the past three years. In 2014 and 2105,
company has a QR of 0.85 and 0.93 which was more than the QR of GlaxoSmithKline.
However, Shire PLC reported high CR and QR in 2014. After that it faces a huge fall in both
the ratios.
3. Net profit margin: It shows the profitability of the firm by expressing net profits in
termes of revenue percentage.
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
10.00
20.00
30.00
40.00
50.00
60.00
Net profit margin (%)
It can be easily seen from the graph that GlaxoSmithKline has highest NPR in 2015 and Shire
experienced the same in 2014. However, after having such upsurge, the profit margin of both
the companies falls to a great extent. On contrary to this, AstraZeneca has shown an
increasing trend in its net profit which boosted up its NPR from 4.56% to 15.08% in 2016.
So, it can be interpreted that AstraZeneca‘s profitability is much better as its profit margin is
constantly increasing.
4. Return on asset: This ratio shows the amount generated by utilizing the assets of the
company. Basically, it measures the efficiency of the firm (Periasamy, 2009).

Accounting and finance 6
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
5.00
10.00
15.00
20.00
25.00
30.00
Return on assets (%)
The similar trends can be seen in the ROA of AstraZeneca. Though the amount of return is
very low as but it is continuously increasing. However, looking at the ROAs of other
companies, it is observed that for them 2015 and 2014 were the best years with high ratios
but the same falls to a great extent in 2016. If only considering 2016, AstraZeneca ROA of
5.6% is much more than the other ROAs of 1.54% and 0.49%.
5. Return on Equity: This ratio defines the amount of return offered by the company to
its shareholders. Higher the ROE, more profitable the company will be (Vogel,
2014).
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
Return on equity (%)
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
5.00
10.00
15.00
20.00
25.00
30.00
Return on assets (%)
The similar trends can be seen in the ROA of AstraZeneca. Though the amount of return is
very low as but it is continuously increasing. However, looking at the ROAs of other
companies, it is observed that for them 2015 and 2014 were the best years with high ratios
but the same falls to a great extent in 2016. If only considering 2016, AstraZeneca ROA of
5.6% is much more than the other ROAs of 1.54% and 0.49%.
5. Return on Equity: This ratio defines the amount of return offered by the company to
its shareholders. Higher the ROE, more profitable the company will be (Vogel,
2014).
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
100.00
Return on equity (%)

Accounting and finance 7
The above graph shows that GlaxoSmithKline has highest return on equity in year 2014
and 2015 with a ratio of 55.84% and 94.86%. However, the same reduces tremendously
to 18.38% in 2016. Still, its ROE was more than its competitors over the past three years.
6. Interest Coverage ratio: This financial metric shows the number of time as company
has made its interest payments. It represents the solvency of a firm (Zainudin, et. al.,
2016).
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
10.00
20.00
30.00
40.00
50.00
60.00
Interest coverage ratio
The above graph clearly depicts that Shire PLC is the one which had a highest ICR in
2014 and 2015 as compare to the other two companies. In these years, the ICR of Shire
was 49.68 times and 33.86 times. However the same falls to 2.02 times in 2016.
Comparatively in 2016, GlaxoSmithKline has high ICR of 2.94 times followed by
AstraZeneca with 2.68 times.
7. Net asset turnover ratio: It is one of the efficiency ratios which measure the amount
of revenue generated by a company by efficiently utilizing its net assets (Warren and
Jones, 2018).
The above graph shows that GlaxoSmithKline has highest return on equity in year 2014
and 2015 with a ratio of 55.84% and 94.86%. However, the same reduces tremendously
to 18.38% in 2016. Still, its ROE was more than its competitors over the past three years.
6. Interest Coverage ratio: This financial metric shows the number of time as company
has made its interest payments. It represents the solvency of a firm (Zainudin, et. al.,
2016).
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
10.00
20.00
30.00
40.00
50.00
60.00
Interest coverage ratio
The above graph clearly depicts that Shire PLC is the one which had a highest ICR in
2014 and 2015 as compare to the other two companies. In these years, the ICR of Shire
was 49.68 times and 33.86 times. However the same falls to 2.02 times in 2016.
Comparatively in 2016, GlaxoSmithKline has high ICR of 2.94 times followed by
AstraZeneca with 2.68 times.
7. Net asset turnover ratio: It is one of the efficiency ratios which measure the amount
of revenue generated by a company by efficiently utilizing its net assets (Warren and
Jones, 2018).
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Accounting and finance 8
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
Net assets turnover ratio
Among the three major companies, GlaxoSmithKline PLC has a much stable ATR as
compared to its competitors. In 2014, the company had highest net asset turnover of 0.85
which then reduces to 0.61 in 2014. Further, it again increase to 0.71 in 2016. On contrary to
this, AstraZeneca shows a decreasing trend with a ratio of 0.5 in 2016 and the same follows
in the case of Shire PLC.
8. Inventory turnover ratio: It shows the capability of a company to quickly convert its
inventory into cash. A high ITR is more favourable for the companies (Weygandt et.
al., 2009).
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
Inventory turnover ratio
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90
Net assets turnover ratio
Among the three major companies, GlaxoSmithKline PLC has a much stable ATR as
compared to its competitors. In 2014, the company had highest net asset turnover of 0.85
which then reduces to 0.61 in 2014. Further, it again increase to 0.71 in 2016. On contrary to
this, AstraZeneca shows a decreasing trend with a ratio of 0.5 in 2016 and the same follows
in the case of Shire PLC.
8. Inventory turnover ratio: It shows the capability of a company to quickly convert its
inventory into cash. A high ITR is more favourable for the companies (Weygandt et.
al., 2009).
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
2.00
4.00
6.00
8.00
10.00
12.00
14.00
16.00
Inventory turnover ratio

Accounting and finance 9
From the above graph, it is observed that AstraZeneca has high ITR with 13.95 times, 11.83
times and 10.09 times in 2014, 2015 and 2016 respectively. Though it has been fallen over
the three years but still the value was more than the ITRs of its competitors.
9. Collection period: It reflects the time period taken by the company to collect its
account receivables. In other way, the collection period showcases the efficacy of the
firm.
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
Collection period
The number of days for collecting debtors has increased in case of GlaxoSmithKline and
Shire PLC. In 2014, both the companies had high number of years which further increases to
59 days and 83 days in 2016. On the other hand, AstraZeneca’s collection period had become
just half in 2016, making a company more efficient.
10. Credit period: It reflects the amount of time companies take to payback its creditors.
From the above graph, it is observed that AstraZeneca has high ITR with 13.95 times, 11.83
times and 10.09 times in 2014, 2015 and 2016 respectively. Though it has been fallen over
the three years but still the value was more than the ITRs of its competitors.
9. Collection period: It reflects the time period taken by the company to collect its
account receivables. In other way, the collection period showcases the efficacy of the
firm.
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
Collection period
The number of days for collecting debtors has increased in case of GlaxoSmithKline and
Shire PLC. In 2014, both the companies had high number of years which further increases to
59 days and 83 days in 2016. On the other hand, AstraZeneca’s collection period had become
just half in 2016, making a company more efficient.
10. Credit period: It reflects the amount of time companies take to payback its creditors.

Accounting and finance 10
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
10.00
20.00
30.00
40.00
50.00
60.00
Credit period
GlaxoSmithKline has a longer credit period as compare to others. This implies that it takes
more time to pay back its creditors which helps the company to retain some funds in the
business for other purposes. The credit period of GlaxoSmithKline was 43 days in 2014
which increase to 46 days in 2016. Though AstraZeneca has high number of days but its
credit period was reduced in 2016.
11. Gearing ratio: It is a kind of a capital structure ratio which shows the portion of
company’s debt in relation to its equity (Levi and Segal, 2015).
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
100.00
200.00
300.00
400.00
500.00
600.00
700.00
800.00
Gearing ratio (%)
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
10.00
20.00
30.00
40.00
50.00
60.00
Credit period
GlaxoSmithKline has a longer credit period as compare to others. This implies that it takes
more time to pay back its creditors which helps the company to retain some funds in the
business for other purposes. The credit period of GlaxoSmithKline was 43 days in 2014
which increase to 46 days in 2016. Though AstraZeneca has high number of days but its
credit period was reduced in 2016.
11. Gearing ratio: It is a kind of a capital structure ratio which shows the portion of
company’s debt in relation to its equity (Levi and Segal, 2015).
2014 2015 2016 2014 2015 2016 2014 2015 2016
GLAXOSMITHKLINE PLC ASTRAZENECA PLC SHIRE PLC
-
100.00
200.00
300.00
400.00
500.00
600.00
700.00
800.00
Gearing ratio (%)
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Accounting and finance 11
Shire PLC has the lowest gearing ratio over the past three year, which makes the company
less risky has compare to other ones. In 2014, its GR was 32.29% which increases to
115.42% in 2016. Still the percentage was less than gearing ratio of GlaxoSmithKline and
AstraZeneca.
Non-financial ratios
These are those ratios which are not expressed in terms of dollar or in any monetary figure.
The two non-financial ratios calculated for the pharmaceutical companies are as follows:
Employee turnover ratio
GLAXOSMITHKLINE
PLC ASTRAZENECA PLC SHIRE PLC
2014 2015 2016 2014 2015 2016 2014 2015 2016
Number of
employees 97921 101255 99300 57500 61500 59700 5016 5548 24000
Difference 3334 -1955 4000 -1800 532 18452
Employee
turnover 3.3% 2.0% 6.5% 3.0% 9.6% 76.9%
Shire PLC has high employee turnover ratio because the number of employees working in the
company had suddenly increased in 2016 as compare to that of in 2014 and 2015. Its
employee turnover ratio was 9.6% in 2015 which increases to 76.9% in 2016. While other
companies’ shows a decrease in their employee turnover ratio.
Market share
Shire PLC has the lowest gearing ratio over the past three year, which makes the company
less risky has compare to other ones. In 2014, its GR was 32.29% which increases to
115.42% in 2016. Still the percentage was less than gearing ratio of GlaxoSmithKline and
AstraZeneca.
Non-financial ratios
These are those ratios which are not expressed in terms of dollar or in any monetary figure.
The two non-financial ratios calculated for the pharmaceutical companies are as follows:
Employee turnover ratio
GLAXOSMITHKLINE
PLC ASTRAZENECA PLC SHIRE PLC
2014 2015 2016 2014 2015 2016 2014 2015 2016
Number of
employees 97921 101255 99300 57500 61500 59700 5016 5548 24000
Difference 3334 -1955 4000 -1800 532 18452
Employee
turnover 3.3% 2.0% 6.5% 3.0% 9.6% 76.9%
Shire PLC has high employee turnover ratio because the number of employees working in the
company had suddenly increased in 2016 as compare to that of in 2014 and 2015. Its
employee turnover ratio was 9.6% in 2015 which increases to 76.9% in 2016. While other
companies’ shows a decrease in their employee turnover ratio.
Market share

Accounting and finance 12
GlaxoSmithKline has reported a 4.4% share in the global market followed by Bayer and
Sanofi. Whereas AstraZeneca has an overall market share of 4.8% and the share of Shire is
reported at 3.9%. So, it can be interpreted that AstraZeneca has highest market share among
the three (Marketrealist.com. 2018).
Overall ranking
Company Rank
AstraZeneca PLC I
GlaxoSmithKline
PLC
II
Shire PLC III
Part B
From the above ranking, it can be said that AstraZeneca has performed well and has shown
increasing trends over the past three years. Its net profit margin has continuously increases
along with a tremendous upsurge in its return on equity. In addition this, its inventory
turnover ratio is also more than the other two companies. Moreover, the company has a high
market share and is focused on increasing its performance in coming years. So, it can be said
that AstraZeneca can be a positive investment opportunity as it offers high returns on equity.
However, from the standpoint of gearing ratios, the company shows high financial risk which
can make investors rethink their decision of investing in it.
Part C
The most poorly performing company is Shire PLC. Reason being, in 2016, company’s
performance degrade to a great extent. Its profitability, liquidity and efficiency falls to a great
GlaxoSmithKline has reported a 4.4% share in the global market followed by Bayer and
Sanofi. Whereas AstraZeneca has an overall market share of 4.8% and the share of Shire is
reported at 3.9%. So, it can be interpreted that AstraZeneca has highest market share among
the three (Marketrealist.com. 2018).
Overall ranking
Company Rank
AstraZeneca PLC I
GlaxoSmithKline
PLC
II
Shire PLC III
Part B
From the above ranking, it can be said that AstraZeneca has performed well and has shown
increasing trends over the past three years. Its net profit margin has continuously increases
along with a tremendous upsurge in its return on equity. In addition this, its inventory
turnover ratio is also more than the other two companies. Moreover, the company has a high
market share and is focused on increasing its performance in coming years. So, it can be said
that AstraZeneca can be a positive investment opportunity as it offers high returns on equity.
However, from the standpoint of gearing ratios, the company shows high financial risk which
can make investors rethink their decision of investing in it.
Part C
The most poorly performing company is Shire PLC. Reason being, in 2016, company’s
performance degrade to a great extent. Its profitability, liquidity and efficiency falls to a great

Accounting and finance 13
extent. However, it is observed that it has performed much better in 2015 but the company’s
performance reduces in 2016 making it least performance. So, it will be recommended to
Shire PLC that the company must focus on enhancing its profitability and efficiency back to
the previous level. Though its employee turnover has increased in 2016 but it should also
focus on improving its financial aspects such as reducing it’s gearing ratio and making the
company less risky.
Question 2
MEMORANDUM
To: Finance Department
From: Financial Analyst
Date: 16 May 2018
Subject: Investment Appraisal
Part A
Capital investment decision making is a process which includes some stages, through which a
project is evaluated and the best one is selected. Following are the key stages included in the
process of capital investment decision making:
Identification of investment opportunities
It is the first stage which deals with the recognition of investment opportunities available for
the companies. These proposals can be identified by properly analysing business
environment, strategic choices, research and development and many more. The criterion for
identification is that the opportunity recognized must fulfil the organization’s objectives
(Atrill and McLaney, 2009).
extent. However, it is observed that it has performed much better in 2015 but the company’s
performance reduces in 2016 making it least performance. So, it will be recommended to
Shire PLC that the company must focus on enhancing its profitability and efficiency back to
the previous level. Though its employee turnover has increased in 2016 but it should also
focus on improving its financial aspects such as reducing it’s gearing ratio and making the
company less risky.
Question 2
MEMORANDUM
To: Finance Department
From: Financial Analyst
Date: 16 May 2018
Subject: Investment Appraisal
Part A
Capital investment decision making is a process which includes some stages, through which a
project is evaluated and the best one is selected. Following are the key stages included in the
process of capital investment decision making:
Identification of investment opportunities
It is the first stage which deals with the recognition of investment opportunities available for
the companies. These proposals can be identified by properly analysing business
environment, strategic choices, research and development and many more. The criterion for
identification is that the opportunity recognized must fulfil the organization’s objectives
(Atrill and McLaney, 2009).
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Accounting and finance 14
Screening of proposals
After identification, projects or proposals are send for their screening which comprises of the
second stage of the process. In this, companies choose between the competitive investments
proposals due to the resource constraints and imperfect capital markets. After that the project
which is strategically and economically fit is selected.
Evaluating investment proposals
It is that stage where various methods of investment appraisal appear in the scene. It is very
important for the companies to analyse and evaluate their selected proposals in depth, in
order to make sure that they will prove to be profitable for the organization in future. To
conduct such evaluation, different appraisal methods such as NPV, IRR, payback period,
ARR and many others are used. These methods check the feasibility, viability and
profitability of an investment proposal (Bierman and Smidt, 2012).
Approving the evaluated and selected project
The most suitable and desirable proposal is passed on to the relevant level of authority after a
deep analysis and evaluation. The authorities then approve such proposals for the purpose of
their implementation in the business. Usually large capital investment projects are approved
by board of directors whereas the small ones are allowed by the divisional managers.
Implementing and monitoring approved proposal
This is the last stage of decision making process where the project is finally undertaken and is
implemented within the business. The time required for doing so depends upon the size and
complexity of the proposal. After implementation, it is very much necessary for the
companies to monitor their performance and check that whether they are operating according
to the organizational goals or not.
Screening of proposals
After identification, projects or proposals are send for their screening which comprises of the
second stage of the process. In this, companies choose between the competitive investments
proposals due to the resource constraints and imperfect capital markets. After that the project
which is strategically and economically fit is selected.
Evaluating investment proposals
It is that stage where various methods of investment appraisal appear in the scene. It is very
important for the companies to analyse and evaluate their selected proposals in depth, in
order to make sure that they will prove to be profitable for the organization in future. To
conduct such evaluation, different appraisal methods such as NPV, IRR, payback period,
ARR and many others are used. These methods check the feasibility, viability and
profitability of an investment proposal (Bierman and Smidt, 2012).
Approving the evaluated and selected project
The most suitable and desirable proposal is passed on to the relevant level of authority after a
deep analysis and evaluation. The authorities then approve such proposals for the purpose of
their implementation in the business. Usually large capital investment projects are approved
by board of directors whereas the small ones are allowed by the divisional managers.
Implementing and monitoring approved proposal
This is the last stage of decision making process where the project is finally undertaken and is
implemented within the business. The time required for doing so depends upon the size and
complexity of the proposal. After implementation, it is very much necessary for the
companies to monitor their performance and check that whether they are operating according
to the organizational goals or not.

Accounting and finance 15
So above are the key stages included in making a decision regarding capital investment. The
role of investment appraisal methods comes in the evaluation stage. With the help of such
methods, different projects of different sizes are easily measured and evaluated. The
techniques of investment appraisal help the organizations to select the best proposal or
project that will completely align to their strategic goals and objectives. By applying proper
methods, a company or a firm can take correct decision about its capital expenditure (Ahmed,
2013).
Part B
The main methods of investment appraisal that are been used in practice are as follows:
1. Net present value
It is the most appropriate technique used for checking the profitability of a project. It takes
into account the present values of cash inflows and outflows by discounting them at required
rate of return. The basic principle of NPV method is that, a project having high and positive
NPV will be acceptable and the one with the negative one will be rejected (Baker and
English, 2011). For example:
Years cash flows pvf@10% Present value
0 $ -100,000.00 1 $ -100,000.00
1 $ 50,000.00 0.90909 $ 45,454.55
2 $ 55,000.00 0.82645 $ 45,454.55
3 $ 60,000.00 0.75131 $ 45,078.89
4 $ 65,000.00 0.68301 $ 44,395.87
NPV $ 80,383.85
So above are the key stages included in making a decision regarding capital investment. The
role of investment appraisal methods comes in the evaluation stage. With the help of such
methods, different projects of different sizes are easily measured and evaluated. The
techniques of investment appraisal help the organizations to select the best proposal or
project that will completely align to their strategic goals and objectives. By applying proper
methods, a company or a firm can take correct decision about its capital expenditure (Ahmed,
2013).
Part B
The main methods of investment appraisal that are been used in practice are as follows:
1. Net present value
It is the most appropriate technique used for checking the profitability of a project. It takes
into account the present values of cash inflows and outflows by discounting them at required
rate of return. The basic principle of NPV method is that, a project having high and positive
NPV will be acceptable and the one with the negative one will be rejected (Baker and
English, 2011). For example:
Years cash flows pvf@10% Present value
0 $ -100,000.00 1 $ -100,000.00
1 $ 50,000.00 0.90909 $ 45,454.55
2 $ 55,000.00 0.82645 $ 45,454.55
3 $ 60,000.00 0.75131 $ 45,078.89
4 $ 65,000.00 0.68301 $ 44,395.87
NPV $ 80,383.85

Accounting and finance 16
Here the NPV of a project is $80,383.85 which is positive and is greater than zero. So, the
project can be accepted.
2. Payback period
It shows the number of years taken by an investment proposal to recover its initial
investment. Shorter the period, more viable the project will be (Brigham and Houston, 2015).
Considering the above example, the payback period is calculated as:
Years Present value Cumulative PV
0
$ -
100,000.00
1 $ 45,454.55 $ -54,545.45
2 $ 45,454.55 $ -9,090.91
3 $ 45,078.89 $ 35,987.98
4 $ 44,395.87 $ 80,383.85
PBP 1.80
In its four years of life, the project will take approx. 2 years to recoup its initial investment of
$100,000.
3. Internal rate of return
It is that rate where the NPV is equal to zero. In other words the PV of cash outflow is equal
to the PV of cash inflow. A project having high IRR is more desirable for investment
purposes. Also if IRR is greater than the cost of capital, then also it is acceptable (Gotze,
Northcott and Schuster 2016).
Year Cash flows
Here the NPV of a project is $80,383.85 which is positive and is greater than zero. So, the
project can be accepted.
2. Payback period
It shows the number of years taken by an investment proposal to recover its initial
investment. Shorter the period, more viable the project will be (Brigham and Houston, 2015).
Considering the above example, the payback period is calculated as:
Years Present value Cumulative PV
0
$ -
100,000.00
1 $ 45,454.55 $ -54,545.45
2 $ 45,454.55 $ -9,090.91
3 $ 45,078.89 $ 35,987.98
4 $ 44,395.87 $ 80,383.85
PBP 1.80
In its four years of life, the project will take approx. 2 years to recoup its initial investment of
$100,000.
3. Internal rate of return
It is that rate where the NPV is equal to zero. In other words the PV of cash outflow is equal
to the PV of cash inflow. A project having high IRR is more desirable for investment
purposes. Also if IRR is greater than the cost of capital, then also it is acceptable (Gotze,
Northcott and Schuster 2016).
Year Cash flows
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Accounting and finance 17
s
0 $ -100,000.00
1 $ 50,000.00
2 $ 55,000.00
3 $ 60,000.00
4 $ 65,000.00
IRR 42%
4. Discounting cash flow
It is a valuation method used for estimating the attractiveness of an investment project. It is
used in net present value method and payback period method which discounted the cash
flows by a suitable rate of return. Discounted cash flows are calculated by multiplying normal
cash flows with the discounting rate.
Apart from the above methods, techniques like profitability Index, Accounting rate of return,
equivalent annuity, modified internal rate of return and many more are also used. Each and
every method has its own key aspects which measure the project in its own way. However,
the overall objective of applying such methods is to check the viability, feasibility and
profitability of a proposal from both strategic and economical point of view (Porter and
Norton, 2007).
s
0 $ -100,000.00
1 $ 50,000.00
2 $ 55,000.00
3 $ 60,000.00
4 $ 65,000.00
IRR 42%
4. Discounting cash flow
It is a valuation method used for estimating the attractiveness of an investment project. It is
used in net present value method and payback period method which discounted the cash
flows by a suitable rate of return. Discounted cash flows are calculated by multiplying normal
cash flows with the discounting rate.
Apart from the above methods, techniques like profitability Index, Accounting rate of return,
equivalent annuity, modified internal rate of return and many more are also used. Each and
every method has its own key aspects which measure the project in its own way. However,
the overall objective of applying such methods is to check the viability, feasibility and
profitability of a proposal from both strategic and economical point of view (Porter and
Norton, 2007).

Accounting and finance 18
References
Ahmed, I.E. (2013). Factors determining the selection of capital budgeting
techniques. Journal of Finance and Investment Analysis, 2(2), pp.77-88.
Atrill, P. and McLaney, E. (2009). Management accounting for decision makers. 4th ed.
England: Pearson Education.
Baker, H.K. and English, P. (2011). Capital Budgeting Valuation: Financial Analysis for
Today's Investment Projects. New Jersey: John Wiley & Sons.
Bierman Jr, H., and Smidt, S. (2012). The capital budgeting decision: economic analysis of
investment projects. 9th ed. New York: Routledge.
Brigham, E.F. and Houston, J.F. (2015). Fundamentals of Financial Management. Cengage
Learning.
Gotze, U., Northcott, D. and Schuster, P. (2016). INVESTMENT APPRAISAL. 2nd ed. New
York: SPRINGER-VERLAG BERLIN AN.
Lee, A. C., Lee, J. C., and Lee, C. F. (2009). Financial analysis, planning and forecasting:
Theory and application. Singapore: World Scientific Publishing Co Inc.
Levi, S., and Segal, B. (2015). The Impact of Debt-Equity Reporting Classifications on the
Firm's Decision to Issue Hybrid Securities. European Accounting Review, 24(4), 801-822.
Marketrealist.com. (2018). GSK Has Emerged as Leading Player in Over-the-Counter
Market. [Online] Available at: https://marketrealist.com/2018/01/glaxosmithkline-emerged-
leading-player-global-counter-market [Accessed 17 May 2018].
Periasamy, P. (2009). Financial Management. 2nd Ed. New Delhi: Tata McGraw-Hill
Education Pvt. Ltd.
References
Ahmed, I.E. (2013). Factors determining the selection of capital budgeting
techniques. Journal of Finance and Investment Analysis, 2(2), pp.77-88.
Atrill, P. and McLaney, E. (2009). Management accounting for decision makers. 4th ed.
England: Pearson Education.
Baker, H.K. and English, P. (2011). Capital Budgeting Valuation: Financial Analysis for
Today's Investment Projects. New Jersey: John Wiley & Sons.
Bierman Jr, H., and Smidt, S. (2012). The capital budgeting decision: economic analysis of
investment projects. 9th ed. New York: Routledge.
Brigham, E.F. and Houston, J.F. (2015). Fundamentals of Financial Management. Cengage
Learning.
Gotze, U., Northcott, D. and Schuster, P. (2016). INVESTMENT APPRAISAL. 2nd ed. New
York: SPRINGER-VERLAG BERLIN AN.
Lee, A. C., Lee, J. C., and Lee, C. F. (2009). Financial analysis, planning and forecasting:
Theory and application. Singapore: World Scientific Publishing Co Inc.
Levi, S., and Segal, B. (2015). The Impact of Debt-Equity Reporting Classifications on the
Firm's Decision to Issue Hybrid Securities. European Accounting Review, 24(4), 801-822.
Marketrealist.com. (2018). GSK Has Emerged as Leading Player in Over-the-Counter
Market. [Online] Available at: https://marketrealist.com/2018/01/glaxosmithkline-emerged-
leading-player-global-counter-market [Accessed 17 May 2018].
Periasamy, P. (2009). Financial Management. 2nd Ed. New Delhi: Tata McGraw-Hill
Education Pvt. Ltd.

Accounting and finance 19
Porter, G. A. and Norton, C. L. (2007). Financial accounting: the impact on decision makers.
6th ed. USA: Cengage Learning.
Saleem, Q., and Rehman, R. U. (2011). Impacts of liquidity ratios on
profitability. Interdisciplinary Journal of Research in Business, 1(7), 95-98.
Tracy, A. (2012). Ratio analysis fundamentals: how 17 financial ratios can allow you to
analyse any business on the planet. RatioAnalysis. Net
Vogel, H.L. (2014). Entertainment industry economics: A guide for financial analysis.
Cambridge University Press.
Warren, C. S., and Jones, J. (2018). Corporate financial accounting. Cengage Learning.
Weygandt, J.J., Kimmel, P.D. and Kieso, D.E., (2009). Managerial accounting: tools for
business decision making. 5th ed. USA: John Wiley & Sons.
Zainudin, E.F., Zainudin, E.F., Hashim, H.A. and Hashim, H.A. (2016). Detecting fraudulent
financial reporting using financial ratio. Journal of Financial Reporting and
Accounting, 14(2), pp.266-278.
Porter, G. A. and Norton, C. L. (2007). Financial accounting: the impact on decision makers.
6th ed. USA: Cengage Learning.
Saleem, Q., and Rehman, R. U. (2011). Impacts of liquidity ratios on
profitability. Interdisciplinary Journal of Research in Business, 1(7), 95-98.
Tracy, A. (2012). Ratio analysis fundamentals: how 17 financial ratios can allow you to
analyse any business on the planet. RatioAnalysis. Net
Vogel, H.L. (2014). Entertainment industry economics: A guide for financial analysis.
Cambridge University Press.
Warren, C. S., and Jones, J. (2018). Corporate financial accounting. Cengage Learning.
Weygandt, J.J., Kimmel, P.D. and Kieso, D.E., (2009). Managerial accounting: tools for
business decision making. 5th ed. USA: John Wiley & Sons.
Zainudin, E.F., Zainudin, E.F., Hashim, H.A. and Hashim, H.A. (2016). Detecting fraudulent
financial reporting using financial ratio. Journal of Financial Reporting and
Accounting, 14(2), pp.266-278.
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