Finance and Funding Strategies for Travel and Tourism Businesses

This report provides a comprehensive analysis of finance and funding within the travel and tourism sector, focusing on Merlin Entertainment. It begins by explaining the importance of costs and volume in financial management, including fixed and variable costs, and the application of break-even analysis. The report then delves into pricing methods, such as cost-plus pricing, differentiation pricing, marginal costing, and absorption costing, illustrating how these strategies are applied within the industry. Further, it examines the factors influencing profit for travel and tourism businesses, including seasonal variations, political and social environments, staffing issues, and current trends. The report also includes a financial ratio interpretation based on Restaurant Group plc and a poster outlining different sources of finance. The report aims to provide a deep understanding of the financial aspects of the travel and tourism industry.