New Enterprise Development Project: Fine Art Gallery Ltd, Leicester

This project outlines the development of Fine Art Gallery Ltd, a new enterprise in Leicestershire aiming to provide high-quality artistic work and achieve high customer satisfaction. The business plan includes a vision and mission statement, objectives for the next three years, and key procedures for achieving these objectives. The company will operate as a limited liability company offering interior and exterior painting services, as well as handmade and canvas paintings for decoration purposes. The project analyzes market segmentation, target customers, and the value proposition statement. It also includes a sales forecast, business model canvas, and financial figures, providing a comprehensive overview of the company's strategy and operations. The project is focused on providing top-quality and timely painting services to both residential and corporate clients, while also increasing appreciation of visual arts in the city.

New enterprise
development

Fine Art Gallery Ltd Company
 A company for providing artistic work to the people in the city of
Leicestershire. The company aims to provide best services in this
industry
 and also aims to achieve a 100 percent level of customer satisfaction.
 Painting industry
 The industry is highly competitive because of low entry barriers.
 Mostly small companies are there which cater to the demands of the locals
 Customer satisfaction is low because services are not provided in time
 High quality services is also not provided.

Vision and mission statement
 Vision Statement of the company
To become the best art gallery and leading paintings provider in
Leicestershire.
 Mission Statement of the company
The mission of the company is to provide high quality canvas and
handmade paintings. The company has the mission to operate and
maintain the art gallery for facilitating the creation, collection,
exhibition, interpretation and preservation of the art work for developing
the public understanding as well appreciation of the visual arts in this
city.

Objectives of the company
The objectives of the company in the next 3 years are given as follows:
 To achieve a sales revenue of approximately £500,000 by the third fiscal year.
 To further expand the business into the adjacent area of the cities where the
urban population is growing.
 To increase the appreciation of the art work and visual arts by the people in this
city.
The following key procedures will be used for reaching the above stated
objectives-
 An inventory coordinator position shall be created for every project and one
expediter shall be assigned to every project.
 There shall be a project manager for every project for ensuring timely delivery
and quality of the painting services.
 A profit sharing program will be established with the artists and the employees.

Company ownership
 It shall be a limited liability company and will have two directors. It
shall be located at a rented suite in Leicestershire.
expenses assets investments loan
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
Chart Title
figures in £

Services offered
The company shall offer a comprehensive exterior and interior service to
residential as well as commercial markets. The company shall be offering
paintings made on the canvas and the handmade paintings for decoration
purposes. The paintings taken from the artists shall be displayed by the
company in its art gallery and will be preserved. There shall be a high
level of customization in every services provided by the company.
There will be customization in these services as per the demands of the
customers. And therefore the prices of the service shall vary as it will
remain dependent on the price of the raw material and level of expertise
in painting as demanded by the customers.

Segmentation and target customers
 Two market segments have been identified which residential
community and corporates.
 Some of the identified target customers in the selected market
segments are-
 Corporate Executives
 Business People
 Art loving middle aged people
 Event planners
 Government institutions which purchase paintings for display at their
institutions.

Value proposition statement
and Value proposition canvas
 For the people from corporate and residential community who care about high quality
and timely delivery our services of painting works provides the services that are of top
quality and delivered within the deadline.
functional and intellectual-
paintings and visual artspains- poor quality and delayed
services
gains-time, money and quality

Sales forecast for three years
(figures in £)
year 1 year 2 year 3
0
100000
200000
300000
400000
500000
600000
Chart Title
residential corporates

Business model canvas
 Customer segments: The customers of the company shall be in the market segment of
residential and corporate community.
 Value proposition-high quality services delivered within time.
 Channels: the company will reach to their customers through word-of-mouth and
referrals in first year.
 Customer relationships- feedbacks and recommendation shall be taken from
the customers.
 Revenue streams: the services rendered to the commercial and residential buildings
and also from the retail of paintings and visual art work.
 Key resources-office space, studio, cars, electricity, Wi-Fi, telephone, raw
materials, skills of the personnel etc.
 Key activities- designing, painting, research and development, administration
and marketing.
 Key partnerships-accountants, photographers, event planners, and journalists.
 Cost structure- cost of paintings, staff compensation, logistics, marketing,
administration, contract production costs, taxes, research and development.

Thank you