Developing a Marketing and Audit Plan: MUDD Beauty's Fire Eye Palette

This report provides a comprehensive marketing and audit plan for MUDD Beauty's Fire Eye Mud Eye shadow Palette, a newly launched product by Alixzondra Samuda's company, which focuses on natural makeup products. The report includes a product overview, environmental analysis usin...Read More

Marketing and Audit
Plan

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Overview of the product.........................................................................................................3
TASK 2............................................................................................................................................4
Environmental researching of the product..............................................................................4
TASK – 3.........................................................................................................................................7
Recommendation on the future marketing decision and decisions of the company -............7
CONCLUSION................................................................................................................................9
REFERENCES...............................................................................................................................10

INTRODUCTION
Marketing is the process of promoting the products & services of the company with the
use of various marketing activities. It is the activity that company uses to promote the products
and services to with the objective of increase the sale of the organisation. Marketing audit is the
process that helps in analysing the environment process. This report is on the MUDD Beauty
which is founded by Alixzondra Samuda, her will of getting perfect and healthy skin, make her
to investigate natural beauty products which can pigmented her skin. After researching a lot
about this she discovered this brand. The product which is discussed in this report is Fire Eye
Mud Eye shadow Palette (Drucker, 2020). The first launched product by this company is liquid
lipstick which is made from natural ingredients. In the task one the product overview is discussed
and later the environmental analysis has done to operate the business activities. Further this
report also describes the opportunities and challenges that product could face in the operation of
the business. After this the recommendations is given on the future marketing directions and
decisions of the company
TASK 1
Overview of the product
This report is on the newly launched product of MUDD Beauty that is Fire Eye Mud Eye
shadow Palette. Indidegogo helps them launching new product in the market. MUDD beauty is a
manufacturer of natural makeup products. It is a natural beauty brand which sells cosmetic
products. This palette involves 5 natural elements of life that is – fire, water, wood, earth, and
metal. They consist the rich pigmented colours that reflect these 5 elements. This new product of
the company is introduced for the purpose to use these on the daily basis. They include the silky
texture in the products so that it can help in pigmenting the glide smoothly on the skin. By
incorporating the life elements in the product the companies’ dreams is to create something that
every skin type can use (Opresnik, 2018). Environment plays a crucial role in the whole process
because the elements that are included in the product represent the key to crafting a healthy
environment. Company make the makeup product by taking the use of natural ingredients. This
eye shadow palette is suitable on every skin type and also it does not damage the texture of the

skin. This product is use for the eye makeup which is done on the humans. Vibrant and silky eye
colours from this palette are long lasting. This has been a passion for the company to create and
inspire a healthy and safe life way to enhance the beauty without harming the skin and the
environment. The product of the company is very useful and safe to use on a regular basis.
TASK 2
Environmental researching of the product
PESTLE Analysis - It defines the external and macro environmental factors that influence an
organisation. It is a ideology which is used to evaluate the business environment of the firm. To
analyse the external environment for the product launched, here are the pestle analysis -
 Political factor - This is the factor that is affected by the government actions and the
policies. To launch new product in the market company need to follow the regulations
strictly. By following general guidelines company can create a market value and can
enhance the brand reputation in the business market. To make or to sell the product
internationally, company maintains their relationship with them; this can only happen by
following the government rules and regulations regarding trading. This factor is
depending on the political stability of the country (Fotiadis and et, al., 2018). Political
instability can create a problem for the country while launching a product in the business
environment.
 Economic Factor – It defines the economic stability which includes the tax rate, inflation
rate, unemployment, wages, exchange rates and many more. To purchase a beauty
product, consumers are price conscious. Rapidly increasing inflation rate can be a threat
for the company so by keeping the reasonable or low price of the product in comparison
to their competitors company can gain the more profit. It helps in increasing the sale of
the company which enhance the financial condition of the company. In this industry
approx one million people are employed. This can be said that the rise in the inflation rate
will increase the prices of the products & services of the company which directly affect
the economy and also it affects the purchasing power of the consumer.

 Social Factor – This factor helps company to plan the marketing strategy in an efficient
manner. This factor includes health, safety, cultural norms and expectations and many
more. After tasting the multiple type of product from different brands, customers try to
stop on one. Company makes the products which are totally different from their
competitors which grab the attention of the customers towards the product (Dubey,
2019).The product has stolen the heart of the customer which is making them become
brand loyalist. By making changing in the packaging, size of the item they attracts
customers. Marketers are specifically significant for these factors because they target the
specific customers.
 Technological Factor - This factor is depending on the innovation and development in
the technology. They directly affect the business operations. Company face this factor in
a both way as a challenge and opportunity. By doing innovative changes with the help of
technology company brings revolution. By taking the use of social media campaigns
company can advertise the product easily. Sometimes what happen that technical issues
create hurdles in the process of implementation of product. Development in the
technology field can change the position of the company within the market. It assist
company in the evolution of infrastructure(Stoel and Havelka, 2021)
 Legal Factor - This factor have both the sides that is internal and external which include
the factor like taxation, imports/ exports. Legislation and so on. Along with these factors
company also have their own rules & regulations which the employees have to follow
strictly. To launch the product in the business market company have to follow the federal
laws to run the beauty industry. It helps business entity in analysing how the business
operates and what are the profits they are going to receive.
 Environmental Factor - These factors are mainly concerned about the disposal laws,
protection laws to maintain the surroundings of environment. Company is focusing more
on go green. MUDD Beauty is focusing on their packaging as they are going eco –
friendly to protect the nature. This is differ form their competitors because they use the 5

essential elements of environment rather than using any chemical substances which
protect the surroundings. This environmental factor includes the impacts of climate
changes, natural calamity or resources (Liu, and 2021).
The Above mentioned analysis helps in analysing the opportunities and challenges for the
company. This demonstrates the product values by customer success professionals can
implement and work on customer retention. With the help of current and future sales, market
share and by profit company captured the value from the customers. By analysing the
requirement of the consumer like what kind of product they want with the specified amount,
companies demonstrate the values.
Opportunity
Personalization of product and packaging is one of the opportunities for the company. Company
uses quizzes to assist the customer to select the exact right selection of the product for them.
Customers are the key to success to any organisation. Consumer’s willingness plays an important
role in this industry. Social media is an advantage for the company which is a unique way to
increase the awareness about the particular product (Vulevic and et, al., 2019). This is the biggest
opportunity that company can utilize that is to become the expert in this particular field. This is
the industry with the very wide scope. To become an expert they can offer something creative
and innovative in the business area and also by having a concentration on the specific product,
can lead company toward the success. Switching the marketing strategy from traditional
approach to modern approach can also help company in achieving the organisational objectives
and also \they can offer a loyalty program that encourage customers by rewards, gifts or
discounts and so on.
Challenges
One of the crucial challenge which company faces while introducing this product in the market is
to maintain the supply chain. To get the items according to the demand and requirement of the
company is quite challenging. There are multiple sources of supply is present but the consistency
of the supply chain is the main concern for the company.

Health and safety is also one of the important challenges that company faces because as
mentioned in this report, the company make beauty products so they have to take care of the
heath related suspects.
As this a very giant industry, the competition level is also high especially in the starting stage
when they try to find out the opportunities. To face the competition in the market is also on of
the challenge that they have to deal with it ( Lin and et, al., 2021). There are many companies in
the business environment with the same objective so to compete with them can be a challenge for
the company.
The Fire Eye Mud Eye shadow Palette is different from the product that their competitors made.
The main thing which creates a huge difference is that MUDD Beauty Company only uses
natural ingredients to make the product. Company brings changes time to time so that they can
grab the attention of the customer. Innovation and technology is also one of the reason that
create a differentiate itself from the rivals because the company uses the technology best.
Secondly, the company uses eco – friendly method to protect the environment, they focus on the
packaging system.
TASK – 3
Recommendation on the future marketing decision and decisions of the company -
It is recommended In order to launch and introduce the product in the market MUDD
beauty should emphasise on several strategies that on implementation could aid in acquiring
desired market and customer base for the newly developed Fire Eye Mud Eye shadow Palette.
These marketing of product include strategies and practices mentioned below-
 Target Market – Fire Eye Mud Eye shadow palette targets female consumer market
aged 18 and above making its presence in cosmetic beauty industry products. MUDD
beauty as an organisation should develop its product which is appealing to women and
targeted youth female market. Along with this, company can acquire business partnership
with certain beauty fashion contests brands and organisation in order to introduce newly

launched products among fashion industry professionals. It will assist MUDD beauty in
capturing its target market with high proficiency.
 Pricing Strategy – In setting and defining the pricing of the newly launched Fire Eye
Mud Eye shadow palette, company should adopt the approaches which are sound,
sustainable and balanced in the target market. There are certain pricing strategies used by
companies in order to set the best possible pricing of its products. Such strategies
includes value based pricing, Economy pricing, penetration, cost – plus, Value based
pricing etc. As beauty products industry experience high competitive market and lower
price sometimes results in questioning the authenticity of the product on the other hand
too high pricing could lead in taking business out of the market (Betti and Sarens, 2020).
So, company should set its pricing reasonable enough according to the best possible
pricing strategy mentioned above to capture the attention of the market in exchange of the
product.
 Advertising Strategy – In present era, companies spends huge proportion of their
financial reserves in promoting and capturing larger customer base. It is recommended to
MUDD beauty to extensively use the multiple advertising platforms in order to gain
higher market reach for its product. Digital advertising platform like Instagram pages,
pop up digital media ads, websites can be used along with other promotional techniques
like Newspaper ads, pamphlets, in store discounts etc. can be used to advertise and
promote the newly launched product. Apart 3rd party advertising applications can be used
for in mobile promotion of the product.
 Supplying decisions – It is recommended to MUDD beauty to involve supply chain
specialists in order to enhance the supply of Fire Eye mud Eye shadow as a product to
efficiently mark the presence of its product at every physical store, retail beauty store and
online e commerce platform. In order to physically mark the availability of the product so
that customers can experience it personally, company must ensure proper availability of
its new product at each cosmetics and beauty store of the country (Han and et, al., 2019).
On the other hand it should also be considered that people are more prone to online
shopping so targeting authentic e commerce platform like Amazon, E bay, Ali express
etc. could be an additional advantage in creating sustainable supply of products at such
digital commerce platforms. Also, making products available online aids company in

getting the tastes and preferences reviews of the customers against the launched product
etc.
CONCLUSION
From the above report it can be concluded that marketing helps businesses in achieving
the success. Marketing assist business to promote their products by various activities such as
sales promotion, advertising, magazines and so on to achieve the organisational goals. The
product which the company is introducing is Fire Eye Mud Eye shadow Palette which is made of
natural ingredients that include the 5 essential elements of environment that is fire, water, wood,
earth, and metal. Company’s product is popular because they only use the natural substance to
create the product, this help in pigmenting the skin. By analysing the external factors of the
product, companies achieve the success. Later in task 3 some recommendation is given on the in
order to launch the product. Some strategies and practices are involved that is target market,
pricing strategy, advertising strategy and supplying decisions.

REFERENCES
Books and Journals
Drucker, P., 2020. Marketing. Madrid, España: Publicado en Foromarketimg. com. Recuperado
de https://www. foromarketing. com/diccionario/marketing.
Opresnik, M.O., 2018, July. Effective Social Media Marketing Planning–How to Develop a
Digital Marketing Plan. In International Conference on Social Computing and Social
Media (pp. 333-341). Springer, Cham.
Fotiadis and et, al., 2018. Designing and implementing a marketing plan. In The Emerald
Handbook of Entrepreneurship in Tourism, Travel and Hospitality. Emerald Publishing
Limited.
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Vulevic and et, al., 2019. Social Marketing and Their Related Challenges for the Limited Access
for People Living with a Disability: A Serbian Case Study. In Case Studies on Social
Marketing (pp. 223-235). Springer, Cham.
Lin and et, al., 2021. The eco‐friendly side of narcissism: The case of green
marketing. Sustainable Development, 29(6), pp.1111-1122.
Betti, N. and Sarens, G., 2020. Understanding the internal audit function in a digitalised business
environment. Journal of Accounting & Organizational Change.
Han and et, al., 2019. Turning corporate environmental ethics into firm performance: The role of
green marketing programs. Business Strategy and the Environment, 28(6), pp.929-938.
Stoel, M.D. and Havelka, D., 2021. Information technology audit quality: An investigation of the
impact of individual and organizational factors. Journal of Information Systems, 35(1),
pp.135-154.
Liu, C. and Xu, C., 2021. The effect of audit engagement partner professional experience on
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