Market Analysis: North American Fire Protection Systems Sector

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Market Domain/Micro Level: Sector Market Benefits and Attractiveness.
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Table of Contents
A. Micro-Level Analysis.........................................................................................................3
Target Market Segment:.........................................................................................................3
Benefits:.................................................................................................................................3
Segment Analysis:..................................................................................................................3
Other Segments:.....................................................................................................................3
B. Defining market Segments.................................................................................................3
Customers:..............................................................................................................................3
Geographical Locations:........................................................................................................4
Uses:.......................................................................................................................................4
C. Micro Market Test..............................................................................................................4
Benefits / Advantages:...........................................................................................................4
Precise Customers:.................................................................................................................4
Unique Offerings:...................................................................................................................4
Potential:................................................................................................................................4
Other Segments:.....................................................................................................................4
Transferability:.......................................................................................................................4

Sector Market Benefits And Attractiveness
A. Micro-Level Analysis
Target Market Segment:
Yes, there exists a target market segment in the US that can be a good prospect if clear and
compelling benefits are provided at a cost that they are willing to pay.
At a micro level, it can be seen that North America (as per the report of Fire Protection
System Market) held the largest portion of the fire protection system market in the Asia
Pacific region in 2017 (Marketsandmarkets.com. 2019). Here, the Oil, Gas and Mining
Sector would be the most lucrative one.
Benefits:
The benefits are indeed different from what is being currently offered by the other players
operating in the market. The data or the information gathered from the various sensors can be
integrated (Alliedmarketresearch.com. 2019). This would result in a highly sophisticated
system that can automatically detect anomalies thereby indicating a state of alarm to the
operator or the observer.
Segment Analysis:
As per the new market report (Fire Protection System Market) it is expected that the North
America Fire Protection System market will grow from US$ 25,575 million by the year 2023.
The CAGR, in that case, would be 8.6% (Alliedmarketresearch.com. 2019). The CAGR has
been calculated based on date from 2017 till 2023.
Other Segments:
Yes, getting into this segment or area can open the way to get into other segments as well.
Scope exists for getting into various sectors like residential, commercial, power and energy,
mining, logistics and transport and so on.
B. Defining market Segments
Customers:
The customers, in this case, would be the various oil, gas and mining companies that are
operating out of North America presently (Nationalgeographic.org. 2019). Also, if new
setups come up in the future, they would also be the potential prospects.

Geographical Locations:
The major geographical locations where these will be needed would be the United States,
Canada, and Mexico (Nationalgeographic.org. 2019). Also, the Athabasca tar sands
(Canadian province, Alberta) would be another prominent location.
Uses:
In the gas, oil and mining sector, the products would be used for both surveillance, protection
of assets, entrance and gate control, measurement of the environmental parameters, advanced
supervision and automatic alert system (Nationalgeographic.org. 2019).
C. Micro Market Test
Benefits / Advantages:
This system would help to resolve the aspect of supervision and alarm. In a sector like the oil,
gas and mining, the major concern is the supervision of manpower, assets and the various
operational systems. The Teletron system can effectively cover these concerns.
The benefit or the advantage for the client would be monumental or very strong.
There exists a very high chance that the target segment will go for the equipment/system.
Precise Customers:
The various oil, gas and mining setups.
Unique Offerings:
The system can additionally provide radar facility, panoramic surveillance system with infra-
red facility, TVCC type video monitoring system and para-metric protective systems.
Potential:
As per the report published by Fire Protection System Market and the data interpretation for
the period 2017 till 2023-25 along with the report of National Geographic, oil, gas and
mining activity would be further explored in North America. This is indicative of strong
potential.
Other Segments:
Yes, there are. These would be residential, commercial, power and energy, mining, logistics
and transport and a few more.
Transferability:
Yes, the transferability of capabilities from one segment to the other is possible.

Reference(s):
Nationalgeographic.org., 2019. North America: Resources. [online] National Geographic
Society. Available at: <https://www.nationalgeographic.org/encyclopedia/north-america-
resources/> [Accessed 26 July 2019].
Alliedmarketresearch.com. 2019. North America Fire Protection Systems Market Statistics,
Forecast- 2023. [online] Available at: <https://www.alliedmarketresearch.com/north-
america-fire-protection-systems-market> [Accessed 26 July 2019].
Marketsandmarkets.com 2019. Fire Protection System Market Worth $95.52 Billion By 2025
Growing With A CAGR Of 7.6%. [online] Marketsandmarkets.com. Available at:
<https://www.marketsandmarkets.com/PressReleases/fire-protection-systems.asp> [Accessed
26 July 2019].