This case study analyzes the social and professional issues surrounding the development of the 'Reaper' marketing database by Firestone+Associates. The assignment explores ethical dilemmas related to data privacy, informed consent, and potential misuse of personal information gathered through competitions. The case examines Sophie Ryder's role as an IT consultant, the legal and professional factors involved, and the impact of employment and social factors. The analysis delves into issues such as data confidentiality, lack of commitment to project security, and potential connections to unethical practices. It also considers personal and intrinsic factors influencing decision-making, including prioritization and the ethical decision-making model. The report concludes with recommendations on whistleblowing and suggestions for improving ethical practices within the business environment.
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