Leadership, Management Styles and Communication Report: Firmdale Hotel

This report provides a comprehensive analysis of management practices within Firmdale Hotel, a UK-based hospitality company. It begins by comparing different management styles, including autocratic and democratic approaches, and discusses essential leadership characteristics such as com...Read More

MANAGEMENT

INTRODUCTION
Management is one of the essential factor for each one's life in order to managing several
types of activities in their life. In the report the company has been selected which is Firmdale
Hotel UK based hospitality company. In addition to this, in the report there are several types of
management factors and elements will be discussed.
TASK 1
P 1.1 Compare different management styles
1.1 Comparing different management styles
(A) Management
Management is the method by which each organisational manager can organise and co-ordinate
different exercises of a company for accomplishing organisation’s desired goals and objectives in
a respective manner (Barney and Hesterly, 2010). Management department of Firmdale Hotel
needs to conduct all business activities as per the modern management style for managing
production and operational functions of business in the best possible form.
(B) Comparison of different management style:
Autocratic leadership style:
In this leadership style, the major decision maker of company has complete control upon
entire firm and they rarely accept advice from followers at workplace. Top management of the
firm takes very little involvement in decision making process of company.
With this leadership style, Firmdale Hotel employee could feel motivation because of less
involvement in decision making process.
Democratic leadership style:
In this leadership style, all team members take participation role in decision-making
process of the company and they suggest their top management to better way of managing all
things at workplace (Boxall and Purcell, 2011).
In this leadership style, everyone is given with equal opportunities to communicate their
valuable ideas which makes every team member feel motivated.
P 1.2 Discuss leadership characteristics
Communication skills: In case of Firmdale Hotel, leader must have proper
communication skills in order to get better engaged with their sub-ordinates at the workplace for
managing and functioning business activities in firm. Leader of the hotel has responsibilities ro

provide proper guideline to their each team member for completion of each task in given time
period (Brigham and Houston, 2012). Effective communication skills assist them to connect with
each team member in a significant way.
Ex: the organisation professionals can provide guidelines to their chefs at face to face in
order to proper modification with them.
Creativity skills: In case of functioning hospitality business activities in business in
appropriate way, teal leaders of Firmdale Hotel need to acquire creativity skills in order to
making decision in unique manner so they will be able to complete their each difficult task in
given time period. Leader of business have to take quick decisions in day to day operation, so
they must have creativity skills to manage various business activities at workplace in impressive
mode.
Ex: The hotel professionals need to thing creative to offering more attractive vouchers to
their clients in order to increasing in their sales.
Honesty: This is also vital characteristic of a lead, the Hotel leader must be honesty
towards organisation and their team member as well as, so their every team member can trust on
them and will be able to complete works as per their guidelines. Leader of organisation must be
honest towards their all role and responsibilities at workplace.
Ex: The hotel leader need to work with honestly so their employees can easily trust on
them.
P 1.3 Evaluate communication process in Firmdale Hotel
Terms of communication: In order to positive achievement of each task at workplace,
organisation leaders and managers must have proper communication with their every team
members. So their employees will leader better more and get opportunities to perform well in the
organisation.
COMMUNICATION
PROCESS
EXPLANATION AND EXAMPLE
Verbal
With the assistance of verbal communication, Firmdale Hotel's
manager can directly engaged with their sub-ordinates at workplace
and proper guidelines could be provided. In hotel organisation, it is
most necessary thing for everyone (David, 2011).

Example: In Firmdale Hotel, its manager can connect with their waiters
and Chefs in restaurant in order to provision of guidelines to proper
furnishing of accommodation services in hotel.
Written In the hotel, written communication method can be executed by
sending e-mails, messages, latter and also write on official website of
the company (Drucker, 2012).
Example: In Firmdale Hotel, its customers can communicate with its
services providers and also take order for sending messages.
Non-verbal
This is also necessary terms for organisational professionals in order to
understand the needs and demands of their customers who can not
speak. In order to getting engaged with them, they have to learn several
non verbal languages such as, Gestures, Eye contact, facial expressions.
Example: In case of handling non-verbal customers in hotel, its
services providers must be familiar with several types of non-verbal
languages.
3 Barriers of effective communication
They way of communication can get affected by different perceptions of various customers
regarding having selection of accommodation services.
Language barriers also could be incurred at workplace, because of different kinds of customers
arrives in hotel.
Physical disabilities such as hearing issues is also one of the common barriers in business,
which might be faced by Hotel professionals.
P 1.4 Analyse organisational culture and change inFirmdale Hotel
Organisational culture: Organisational culture is necessary to analyse Firmdale Hotel
professionals in order to making sufficient changes by hotel manager in its operation and
services level for improving their accommodation facilities in business (European Association
For The Study Of The Liver, 2012). However, leader and manager have responsibilities to build
positive working culture, in which its workforce can work with confidently. Hospitality industry

is changing rapidly and in case of Firmdale Hotel administration department, they have to
analyse the demographic changes in the UK and as per it changes, they have to modified their
services and operational practices in order to satisfying each customers needs properly. In
addition to this, economic changes also affect the organisational operational and services
provision process, as per government taxation and duties policies, its manager need to change in
its accommodation services prices as per getting economic of scale of firm. Apart from it, the
organisational manager also require considering legislative prospect of the country in industry
and according to its guidelines and provision, they have to maintain the standard of legislative
policies of government of UK (Kerzner and Kerzner, 2017). Hence, it could be said that,
Firmdale Hotel's professionals need to consider all these factors and as per its necessity, make
changes in operational and services provision activities in respect to gaining competitive
advantage.
TASK 2
P 2.1 Assess own management skills performance
SKILLS MY PARTICULAR EXAMPLE AND PERFORMANCE LEVEL
Management skills
1. In Firmdale Hotel organisation, I have assisted my senior manger to
providing appropriate guidelines to making decision at workplace
related to solving managerial issues.
2. I have organised a meeting related to my sub-ordinates and senior
manager in proper way, in which I have arranged a business meeting
with all team members at predetermined time period.
Leadership skills 1. I am best with leading skills in a team. While working with
Firmdale Hotel organisation, I have spoken motivation speech in from
of my team members to completion of each task on predetermined
time period (Hill, Jones and Schilling, 2014).
2. As working with team leader in marketing services of Firmdale
Hotel, I have provided proper guidelines to my marketing team
members in context of promotion of various business product and
accommodation services in market.

Interpersonal skills 1. As working with Hotel organisation, I have utilised ,my relationship
management intra personal skill in order to getting engaged with my
clients to make understand them products advantage for them.
2. I am also a good listener, by this skills, I will be able to understand
my clients needs and expectation from my organisation product and
services properly and I used to listen my clients all query regarding to
organisation products and after that, I tell them appropriate advantage
of my firm's products.
Communication skills 1. Many times, I used to give verbal presentation to my sub-ordinates
in team in case of making them understand the instruction of new
decision of organisation's top management. I have given good
presentation at workplace, so by which my executive team member
will be understood guidelines in proper way (Hitt, Ireland and
Hoskisson, 2012).
2. I know several types of languages and I can also speak them, so with
the assistance of familiar with all language, I can easily communicate
with my foreign customers in hotel.
P 2.2 Analyse personal strengths and weaknesses, opportunities and threats
Strengths :
I have food management skills by which I can manager all works at workplace in respective
way.
I have done master degree in management program.
I can manage my work on time so I is most valuable strength of mine.
I can easily acquire new skills so by which I can manager my all works in very quick manner.
Weaknesses:
My most weaknesses is that, I can easily distract from my goals and objectives at workplace
which makes me slower in accomplishing my individual goals (Laudon and Laudon, 2011).
I am disorganised
I am also little creative enough, so I can not adopt unique and smart way to completion of each

task.
I am little weak about presentation so it creates major barriers to getting connect with my other
team members.
Opportunities:
I have huge scope in management and leadership sector of a business, so I can modify mt skills
and gain more experiences in these fields which could bring me towards success point of my
life.
With the assistance of management skills, I can effectively manager my own business
functioning at workplace.
I have changes to present my management and leadership skills and also make improvement in
them as per requirements.
Threats:
There are huge competition in managerial and leaders sector, so I need to become unique in
these areas to reaching at my organisational goals.
P 2.3 Set and priorities objectives to development own potential
Working as a manager Firmdale Hotel, I need to set up SMART goals and objectives of
professional life in order to getting desired success in my life. As per my life goals, I have
formulated smart framework as below:
I want to acquire huge knowledge regarding managerial and leadership skills by utilising
several managerial approaches as per modern time (Slack, Chambers and Johnston, 2010).
I expect from my senior manager in organisation to give proper guidance concerning
about handling crucial situation of the business in current business environment.
In order to better completion of my day to day activities, I need to learn good time
management skills for execution of each work on time.
I need to become more familiar with my senior manager and leaders in terms of receiving
proper guidance to getting success in smart way.
I need to better work on my weak point and make efforts towards remove them, so I will
be able to achieve individual and organisational goals in firm.

TASK 3
P 3.1 Lead and motivate a team to achieve an agreed goals and objective
As organisational leader in the Hotel, I have seen that, die to the economic downturn,
organisational top administration cannot pay raise to each employees in the company. Due to
economic and other financial issues, they can not pay the premium for bank holiday, nigh sifts
and weekends. I have to speak motivational speech in front of all team member to make them
more confident about their future appraisal and increment in salary (Van Der Aalst, La Rosa and
Santoro, 2016). I need to make them more efficient for work more hard in the crucial time of the
company and make them understand for critical reasons behinds decreasing the value of
company in financial terms. In addition to this, I would tell them about future benefits of their
hard work and it will give more positive results to all employees of the business.
P 3.2 Justify managerial decision made to support achievement of agreed goal or objective and
recommendations
As per my managerial experience, I will make decision towards the business issues in
effective way, such as I will give motivational speech to my all employees and sub-ordinates
executives to make them efficient to work more hard in crucial time period of the firm. I will
make understand them, their hard work pay more benefits for them in the future (Keller,
Parameswaran and Jacob, 2011). I will also make instructed them to benefits of their efforts
towards company and individual themselves as well. I suggest the organisation to make assure
them, about their future appraisals and monetary benefits for them.
TASK 4
P 4.1 Explain how own managerial and personal skills will support career development
There are two steps for development of managerial and personal skills as following:
Development of self-awareness: It is most necessary things for each employees in
organisation in order to assessment of their own performance themselves n order to making
SWOT analysis at regular basis. In case of personal development, every employees could
identify their strength, weaknesses, opportunities and threats elements of their development.
With the assistance of strength factor can make support to overcome from weaknesses which
incurred in front of sufficient development plan of employees, I need to become more self-aware
about several essential thing which could assist me for personal development (Weske, 2012). As

per this case, the Kolb cycle of learning is a one of the best approaches for personal development
in respective manner.
Skills to develop: It could be said that, skills to development is one of appropriate career
development plan for manager and leaders. In case of getting proper success in my life, I have to
develop some essential skills such as time management, delegation, managing the workload and
stress, development of interpersonal communication and also need to development in
technological skills for better handle all issues and barriers in front of personal development
plan.
P 4.2 Review career and personal development needs, current performance and future needs to
produce development plan
With the assistance of this career development plan, I can easily understand my
development needs and current performance in the organisation.
Collect information: I have to gather all relevant information regarding to my career
development needs and current performance in industry so I will be examined the future essential
needs for produce a proper development plan (Christopher, 2016.).
Identify objectives: I need to analyse critical objectives of my life in order to become an
effective leader and manager in company. So with the help of gathered all essential informations,
I will be able to identify key objectives of my life.
Take action: AS per set objectives of my life, I need to develop all critical skills and
knowledge regarding to become manager and leader of company.
CONCLUSION
From the above analysis. It can be concluded that, management is most necessary factor
for my professional life in order to getting desired success in my life. In addition to this, I need to
assess SWOT analysis, in respect to identify my strength and weaknesses which can assist me to
meet my desired goals and objectives.

REFERENCES
Books and Journals
Barney, J. B. and Hesterly, W. S., 2010. Strategic management and competitive advantage:
Concepts. Englewood Cliffs, NJ: Prentice hall.
Boxall, P. and Purcell, J., 2011. Strategy and human resource management. Palgrave
Macmillan.
Brigham, E. F. and Houston, J. F., 2012. Fundamentals of financial management. Cengage
Learning.
David, F. R., 2011. Strategic management: Concepts and cases. Peaeson/Prentice Hall.
Drucker, P., 2012. The practice of management. Routledge.
European Association For The Study Of The Liver, 2012. EASL clinical practice guidelines:
management of chronic hepatitis B virus infection. Journal of hepatology. 57. 1. pp.
167-185.
Hill, C. W., Jones, G. R. and Schilling, M. A., 2014. Strategic management: theory: an
integrated approach. Cengage Learning.
Hitt, M. A., Ireland, R. D. and Hoskisson, R. E., 2012. Strategic management cases:
competitiveness and globalization. Cengage Learni
Laudon, K. C. and Laudon, J. P., 2011. Essentials of management information systems. Upper
Saddle River: Pearson.
Slack, N., Chambers, S. and Johnston, R., 2010. Operations management. Pearson education.
Van Der Aalst, W. M., La Rosa, M. and Santoro, F. M., 2016. Business process management.
Weske, M., 2012. Business process management architectures. In Business Process
Management (pp. 333-371). Springer, Berlin, Heidelberg.