Marketing Report: First Choice Summer Campaign 2018-2019 Analysis

This report provides an analysis of the First Choice Summer Campaign, focusing on the marketing strategies and promotional campaigns implemented. The report examines the campaign's objectives, which include increasing market size, developing services, maintaining consumer relations, and offering customized products. It also highlights the importance of public relations (PR) in building credibility and evaluating business development. The report discusses how the campaign utilized various promotional methods such as social media, radio, and TV to reach consumers and promote travel services to destinations like Spain and Turkey. The overall goal of the report is to assess the effectiveness of the campaign's strategies in achieving its objectives and providing recommendations for future campaigns. The report also emphasizes the significance of promotional campaigns in the travel and tourism industry to attract customers and generate revenue.

MARKETING IN TRAVEL AND TOURISM
Plan and Justify Promotional Campaign for First Choice Summer
Hence, here are mentioned how this
is justified practices:
• To increase and deploy market
size.
• To make services and
facilities development.
• To maintain and manage
consumer relations.
• To offer and serve customise
products.
PR can help in evaluation and
development of business which
majorly aims on consumer and
creating credibility. Hence, this
strategy is more effective and
justified in comparison to promote
enterprise.
The Summer Holiday campaign 2018 initiated
through First Choice i.e. part of TUI group to
Spain and Turkey promoting their travelling
services and enlarging consumer number.
Business can take effective policies and strategies
There are several practices like advertisement and
PR that are effective and logistic strategies of
promotion that can assist in building string
customer relation along with better positioning
within company to deliver loyalty and trust
activities, organisation can achieve promotional
practices through social media, radio and TV etc.
Industry of travel and tourism is increasing day by
day as peoples are like to travel the world for
business purpose, recreational, leisure travel and
stay at a various place which is different from
usual environment. First choice is a TUI Group
part which are planning for making a 2019 summer
holidays for Spain and Turkey.
INTRODUCTION
CONCLUSION
This can be summarised from this
poster that through managing proper
promotional campaign, one can
achieve their and create awareness of
their provided services.