Report: Strategy for Fisher & Paykel Healthcare's Global Expansion

This report analyzes the international expansion strategy of Fisher & Paykel Healthcare, focusing on their potential partnership with Baxter Healthcare in Australia. The analysis highlights the benefits of this partnership, including access to market information, revenue generation, and a new talent pool for innovation in respiratory care product design. The report also addresses potential challenges related to cultural differences in management styles between New Zealand and Australia. The expansion aligns with Fisher & Paykel Healthcare's vision to become a leading healthcare product manufacturer, improving patient lives and increasing productivity. The strategy aims to provide a competitive advantage by building brand awareness, accessing new technologies, and improving product quality. The report references relevant sources supporting the strategic recommendations, emphasizing the importance of innovation in humidification, breathing circuits, and masks to secure a large consumer base and ensure long-term sustainability. The expansion into Australia is strategically positioned to capitalize on a strong economy and aligns with the company's goals for global market leadership.

Running head: STRATEGY FOR FISHER AND PAYKEL HEALTHCARE
Strategy for Fisher and Paykel Healthcare
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1STRATEGY FOR FISHER AND PAYKEL HEALTHCARE
Strategy for expansion of Fisher and Paykel Healthcare
Fisher and Paykel Healthcare can make partnership with Baxter Healthcare in
Australia that can help them in expanding their presence in the international domain
(Fphcare.com., 2018). It can help the company with the necessary information that can help
them in understanding the potential risks in relation to internationalisation. Baxter Healthcare
has been a leader in the arena of healthcare for the last 80 years in Australia and it would help
Fisher and Paykel about the conditions prevailing in the market of Australia
(Baxterhealthcare.com.au., 2018). Australia has a strong economy as compared to New
Zealand and the partnership would help them in earning more revenue for the company. The
partnership would be able to help Fisher and Paykel Healthcare in getting access to the new
talent pool that will be able to help the company in the designing of innovative products
pertaining to respiratory care. The managers in Australia do not think themselves to be
superior from their colleagues and they do not have authoritative management style. New
Zealand on the other hand has a culture that is disciplinarian and task-oriented. The strategy
of international expansion in Australia for Fisher and Paykel Healthcare will hence raise
issues related to the manner of administration.
The expansion in the foreign market of Australia will be able to support the vision of
Fisher and Paykel Healthcare that wants to emerge as a leading manufacturer in relation to
healthcare products throughout the world. Fisher and Paykel Healthcare wants to improve the
lives of the patients and the partnership would be able to equip them with the resources that
will be able to help them in providing quality care to the patients. The project of expanding
into Australia would align with that of the vision of the company and help in increasing the
productivity of Fisher and Paykel Healthcare. The international talent would be able to
improve the aspect of innovation output of the company. The international expansion of
Fisher and Paykel Healthcare would help in providing the company with competitive
advantage that can help them in rising above the competitors (Iyer et al., 2015). It would be
able to help the company in building of strong brand awareness with the consumers. The
global expansion of Fisher and Paykel Healthcare would help the company in getting access
to the new technologies along with industry operations that would help in improving the
operations of their company. It would help in ensuring the sustainability of the company in
the world market.

2STRATEGY FOR FISHER AND PAYKEL HEALTHCARE
The global expansion of company would facilitate the innovation in relation to
hospital products and the homecare products that would provide Fisher and Paykel
Healthcare with competitive advantage.The company would be able to innovate products
related to humidification, breathing circuits and the masks. Fisher and Paykel Healthcare
would also be able to make changes pertaining to masks, CPAP devices and the humidifiers
(Cuervo-Cazurra, 2016). Technological advances made would be able to improve products
related to adult respiratory and the infant respiratory that would help the help in surviving
within competitive market. The changes brought about in the quality of the products would
help them in securing a large consumer base that would aid the company in being sustainable
in the long term and endow it with competitive advantage.

3STRATEGY FOR FISHER AND PAYKEL HEALTHCARE
References:
Baxterhealthcare.com.au. (2018). Baxter Australia - Homepage. Retrieved from
http://www.baxterhealthcare.com.au/
Cuervo-Cazurra, A. (2016). Multilatinas as sources of new research insights: The learning
and escape drivers of international expansion. Journal of Business Research, 69(6),
1963-1972.
Fphcare.com. (2018). Home | Fisher & Paykel Healthcare. Retrieved from
https://www.fphcare.com/us/
Iyer, G. R., Grewal, D., Javalgi, R., & Radulovich, L. (2015). Franchise Expansion into
International Markets: The Role of Entrepreneurial Orientation and Knowledge
Resources. In Cultural Perspectives in a Global Marketplace (pp. 120-121). Springer,
Cham.