Strategic Management Report on Fisher & Paykel Healthcare, New Zealand

This report provides a strategic management analysis of Fisher & Paykel Healthcare, a New Zealand-based company specializing in respiratory and acute care medical products. It begins by outlining the company's mission and vision, which focus on growth, efficient operations, and improved patient care. The report then delves into the company's products and services, highlighting their role in treating conditions like obstructive sleep apnea. It discusses the company's vision for expansion through product upgrades and strategic goals such as increasing accessory sales, capitalizing on therapeutic services, and continuous research and development. The analysis identifies potential strategic issues, including planning challenges, market adaptation, financial constraints, skill gaps, and resistance to change. Furthermore, it considers the financial implications of expansion, emphasizing cash flow, quality control, and resource management. The report also acknowledges risks like rising raw material costs, global market regulations, corruption, and climate change. The conclusion emphasizes the importance of effective strategies and risk identification for successful expansion. Desklib offers a platform to explore similar solved assignments and past papers.

Strategic Management – Fisher
And Paykel Healthcare

Mission Statement and Vision
 The mission statement of the organization is to work towards achieving
a desired growth and become one of the major manufacturers of
healthcare products.
 The vision of the organization is to ensure and maintain the efficient
functioning of the organization and facilitating the patients with better
healthcare services.

Products and Services
 Fisher and Paykel Healthcare, a well-known medical products
manufacturing company.
 Products are helpful in treating obtrusive sleep apnea.
 Operating over 120 countries

Vision for Expansion
 The organization’s vision for expansion is to ensure better services
through constant up gradation of products.

Strategic Goals for Expansion
 Increasing sales of multiple accessories and consumable products (Bell
& Rochford, 2016).
 Aiming at the capitalization of therapeutic services.
 Making constant improvement thorough research and development.

Strategic Issues
 Inability to plan ahead
 Failure of keeping up with the market
 Insufficient finance
 Lack of skills
 Unwillingness to change

Financial Implications
To support the process of expansion and maintain the a smooth flow of it,
financial implications are to be taken into consideration:
 Ensuring sufficient cash flow
 Quality controlling
 Increased resources
 Managing budget

Risks
The following factors can be regarded as threats in the process of
expansion:
 Rising cost of raw materials (Bell & Rochford, 2016)
 Laws of the global market
 Corruption
 Changes weather and climate

Conclusion
 By implementing effective strategies the company will be able to
support the process of expansion. Identifying the possible risks will be
effective in deciding and implementing these strategies.

Reference
 Bell, G. G., & Rochford, L. (2016). Rediscovering SWOT’s integrative
nature: A new understanding of an old framework. The International
Journal of Management Education, 14(3), 310-326.
 Bertels, H. M., Koen, P. A., & Elsum, I. (2015). Business models outside
the core: Lessons learned from success and failure. Research-Technology
Management, 58(2), 20-29.