Fit Pulse: Business Venture Report - Healthy Food Industry Analysis

The report details the business venture "Fit Pulse," a food retailer specializing in healthy and nutritious food and diet supplements. It begins with an introduction to the changing business environment and the opportunities for entrepreneurs in the health food market, emphasizing the concept of innovation. The report then outlines the business's goals, target market (health-conscious individuals and older adults in the UK), and SWOT analysis. It further identifies the tangible and intangible resources required, including financial, human, and physical resources, patents, goodwill, and technology. The report includes a credible proposal for launching Fit Pulse, including an executive summary, company description, industry analysis, and market strategies. The report concludes by assessing the skills and competencies needed to launch the venture, such as financial management, communication, negotiation, and leadership, and how these skills are developed. The report underscores the importance of adapting to market trends, particularly the growing demand for healthy food options, and leveraging innovative approaches to achieve business success.

Business Venture

INTRODUCTION
Business environment is changing which number of opportunities and benefits for
entrepreneurs to develop the innovative ideas and that the benefit of maximum profitability.
According to the current trend of the market, entrepreneurship can be elaborated as a
generation of innovative idea for opening a new business venture where an individual can
maximize its profit by undertaking a huge amount of risk. Innovation is something which
brings new qualities improvements and specs of existing product or a new product within the
market. Therefore, consumer can increase his satisfaction by the consumption of the new or
change product within the market (Kuratko and Hornsby, 2017). The person who is
associated with Innovation and bringing up of new idea are known as entrepreneurs. This file
is considered on entrepreneurship venture name as "FIT PULSE". It is a food retailer which
has specialisation in healthy and nutritious food and diet supplements which will help an
individual to cope up with obesity and healthy life. The reports consist of different aspects of
business where it covers a new venture and the goals in market responsibility of organisation.
It also includes determination of tangible and intangible resources which are required to
perform business function. In the middle of this report, there is a credible proposal for
launching the venture fit pulse as well as there is identification of skills and competences
which are required for launching the business (Kirkle, 2016). Some of the publicity activities
and station will also identify within the middle of this report where a sustainable public
activity plan for pre-launch and post launch of the business will also discussed. In the end of
the report there is a summary of cash budget as well as some other launch budgets which are
basic for organisation performance. There are also some legal forms of ventures which must
be used by the organisation for listing up within the country.
MAIN BODY
TASK1
P1 a new venture classifying specific goal markets and responsibility competitive analysis
From the present time, it can be seen that there are number of changes in consumption
pattern where customers are shifting from fast food to healthy food. So, it is a golden
opportunity for fit pulse to launch their business where they can increase their market share
as well as become a successful venture. Fit pulses providing number of health drinks healthy
foods and diet supplements which are directly related to health of individuals where it
minimise the risk of obesity and other health related diseases. Company also focus on

increasing the immunity of the individual by the help of consuming some special and healthy
food items which are naturally suitable for human body.
Target Market:
It is important for an organisation to choose a specific target market and potential
customers within the pool market where it can execute its product and fulfil the requirements
of individual as well as organisation. In context of FIT PULSE, the chosen target market is
that area of UK where there is large number of food stores (Kuratko, Fisher, Bloodgood, and
Hornsby, 2017). Here, company will target the engage people who are conscious about their
health and want to eat the diet and healthy food. Company also targeting the old age people
by providing the immunity booster food items which will increase the immunity of individual
and help them to fight with diseases like covid-19, cancer and many more. Company will also
use Ayurveda medicines and spices which are directly related to increasing the immunity and
healthy lifestyle within an individual.
SWOT Analysis:
Strength Weakness
 The major strength of fit pulse is that
it provides the healthy food to its
customers which attract large number
of customer in today's market.
 The one more strength of fit pulse is
that it provides Ayurveda medicines
and spices within its food which help
individuals in increasing their
immunity (Stayton and Mangematin,
2019)
 Operational cost and cost of products
are high because of non-availability
of key ingredients as well as high cost
of these three ingredients within the
food of fit pulse.
Opportunities Threats
 The major opportunity in front of fit
pulse is that the trend of society
towards the healthy and fit life and
food. It will help the fit pulse in
growing its market as it is dealing in
in healthy food and delicious dial
 The prime threat in front of it pulses
that competition within the market.
Cause of changing trend toward
healthy lifestyle many large scale
companies are also shifting their food
production towards it which act as a

supplements. threat for fit pulse.
P2 Determining specific tangible and intangible resources that would be required for the
launch of a new venture
There are two types of resources which can be used by the organisation for launching a
new venture. These are classified as tangible and intangible resources. Those which are
visible to individual as well as they can easily touch and feel by a person. Intangible
resources are those which are unable to see by the eyes of an individual they can only be feel
use functioning of organisation (Adomako,, Danso, Boso and Narteh, 2018). There are some
tangible and intangible resources which are important for fit pulse while working and
launching a new venture. These are stated below:
Financial resources: Financial resources are important part of the organisation as
they play as a backbone for the organisation and other resources by providing finance to
them. Pet pals can use bank loans issuing of share and mortgage boring for arrangement of
these types of resources within the organisation. For this it has to kept regular check on
operations and functioning of business.
Human resources: Human resources are also important part of the organisation and
there are also tangible resources which can be seen within the organisation. For this fit pulse
how to produce a proper planning strategy where it can employer talented human resources
within the organisation which will lead to success of organisation (Villani, Linder and
Grimaldi, 2018).
Physical resources: Physical resources are those things which include the premises
equipment for the organisation for working. In context of fit pulse, these resources are Pune
technological and upgraded tools which are used in producing the food items as well as
beverages which will consumed by end user. There are number of tools and techniques
present in the market which can be used for action of food.
Patent: Patent intangible resources of the organisation which help in saving it interest
from plagiarism. Patents are those legal rights which help the company in saving its products
from the other competitors from being copied.it is also important resource of the organisation
as it helped company in maintaining with distinction from other product of competitors.

Footballs will also use patent rights as a main resource of the organisation for saving its food
items and beverages from other competitors (Mullins, 2017).
Goodwill: It is also an intangible asset which helps the organisation in regulating its
performance as well as making a separate brand image within the market. Fit pulse also uses
goodwill as an important resource where it promotes the brand of the company has a status of
health and fit society.
Technology: technology is most important resource which I can use by an organisation
as an intangible resource for leading the competitive advantage within market. In context of
fit pulse, it is also using a highly innovative technology which help the customers in reducing
the chances of health related disease by consumption of healthy food and beverages which
also include the medicines and pulses of Ayurveda.
P3 A credible proposal to launch a new venture
Executive Summary: Food production industry is continuously growing where there is
friend to increase the food consumption as with the key focus on health and other benefits.
There are number of sellers who are dealing in healthy food within the food and beverage
industry but still there is scope for new entrants with some innovative products where they
can use the method given by Ayurveda and much other science which are directly related to
health of the individuals. This is an important part for an organisation to use innovative
venture and tools and techniques which promote profit as well as the concept of healthy
lifestyle.
Company Description: fit pulse the food outlet which also produce number of
healthy drinks and beverages for direct conduction of customers and fulfilling their needs
regarding fitness and healthy life style.it is the newly found adventure which is based on
health and fitness of individuals by the construction of healthy food products which are also
related to effective diet and follow up of Ayurveda medicines and spices which are helpful in
reducing the chance of obesity as well as heart diseases within the individuals. This food
production houses also am on increasing amenities of individuals where they can minimise
the risk of different diseases (Géraudel,, Gast and Gundolf, 2017).
Industry analysis: Food production industry is very large where there are large number
of customers as with big investment and infrastructure. It is difficult for new venture like fit
pulse to increase their market share and survive within the market of UK. But because of

innovative product and innovation in health and fitness related production it will be easier for
organisation to survive.
Market and Competition: Competition within this food and retail industry is very
high with this is because there is large number of sellers was selling number of products.
Some examples are Coca-Cola, KFC, CCD and many more. These are the prime competitor
of the organisation but it can be eliminated with the help of innovative idea which is related
to health and fitness and your diet supplements (McGee and Peterson, 2019)
Strategies and Goals: The Company’s main strategies to promote its healthy food
products where we can achieve top position in food and allied activities. The main goal of
company is to achieve did 30% market share within the launching of venture to the market.
TASK2
P4 Measuring the skills and competences required to launch a new undertaking and how they
are learned or developed an individual
Important to develop the skills and abilities which can be used by individual for
increasing the competitive advantage on workplace, There are some skills mentioned below
which can be acquired by individual.
Financial management: Finance is important part of the organisation where
entrepreneur must know about the skills which are related to management of finance
organisation. In context of fit pulse, organisation is using the finance options from bank loan
and issuing of shares which will directly impact on organisation performance as issuance of
share will lose the control of management on the organisation.it is required by the individual
to manage these skills accordingly where it can manage the control as well as perfectly
implement all the plants. There must be also knowledge about how to use the finance for
increasing the trust of shareholders (Xie and Lv, 2016).
Communication and negotiation skills: communication and negotiation skills are also
important part of individuals working within the organisation this is because it have to
communicate from two different parties for promotion and marketing of organisation product
as well as increasing the share of organisation within the market. This stills of
communication must be perfectly used by an individual entrepreneur for running

organisation. Context of fit pulse, skills can we get from different type of practices as well as
past experience of different entrepreneurs. The successful organisation as well as help in
management of different function within the organisation by reduction of conflict.
Leadership: Leadership is that quality of an individual which help him in guiding the
other persons as well as achieve the organisation goals and objectives. In context of fit pulse,
it is important for organisation to manage the effective leadership organisation. Fit pulse also
uses a proper leadership within the organisation which is developed from guidance and past
experience of different individuals. Also hire different type of leaders who can write the
organisation in the direction of goals and objective (Berry, 2017)
TASK3
P5 Explain different publicity activities and stations that will support the launch and justify
their choice
Market is full of different promotional strategies which can be used by if it was for
promoting its product in their target market. Best strategies can be used by the organisation
for increasing the forms product knowledge within the customer and in the competitive
advantage in the market.
Sales promotion: effective strategy for a new commerce within the market where they
can promote their by the use of the effective discount on products. Strategy can work on
pitfalls as company is new within the market so it can you tie up with different cinema halls
and amusement parks where It can offer discount on products and offer tickets of movies and
amusement park to its customer (Kowalik, Danik and Sikora, 2017).
Merchandising: Merchandising is a popular approach for promoting the products of
the organisation. This can be used by different business ventures for increasing their market
share as well as promoting the product of organisation at a large. For this fit pulse can use the
promotional strategy which are directly related to promotion of healthy food change and
nutrition supplements which are provided by the organisation in the form of display and
equipment for communicating the benefits of the product to potential customers.
Exhibition and trade fair: Exhibition and trade fairs are also very popular system of
promoting the product by different business units. There are number of branches to use the
effective communication strategy which help them in increasing the awareness about
products by the way of exhibition and trade. UK is a popular spot for this type of exhibition

and trade fair where there are more than 1000 years in and near which are related to different
kind of activities. Firm can also use this type of activity for promotion of the organisation at a
prior stage of launching (Liu and Wang, 2018).
Advertisement: Advertisement is a most common promotion tool which is used by
different organisations in a market. This is because it is a cost friendly and cover large
number of population. Fit pulse can also use this tool for advertising its product and company
two different target customers within the market with the use of TV, newspaper and radio
advertisements.
P6 Developing an suitable publicity activity plan for both launch and pre-launch
Promotional strategy for launching program: there are number of opportunities as
well as program which can be used for effective publicity of fit pulse within the market. The
best suitable method for fit pulse for launching their venture is using the advertisement.
Advertisement will help company in promoting their product and providing information
about the product number of customers who are presented in market and are interested in
health related products. Company can also use its main tagline as well as some slogans which
will help company in promoting it's motive aims and objectives to individuals who can be the
potential customer of the. For this organisation can use Instagram, Facebook, WhatsApp
messenger as well as number of social media platforms where it can get maximum audience
for its product. For this pitfalls will launcher campaign where company can increase its
Goodwill as well as promote its product to different customers. This campaign will be
launched on social media platforms by the use of social media accounts of company.
Accounts will help company in promoting a product with the help of stories and other
medium of promotion used by social media influencers (Blank, 2017). Company can also hire
the social media influencers from different channel of YouTube, Instagram and Facebook.
They can communicate the message of organisation related to healthy products and beverages
which will decrease the chances of obesity as well as health related diseases.
After launch strategy: it is important for the organisation to set a afternoon strategies
this is because company have to promote its product to more and more customers where it
can increase the profit of the organisation. For this, fit pulse news marketing strategies of
merchandising sales promotion and advertisement which will help company in increasing the
value of organisation. Company can use sponsorship programs where it can sponsor the
football cricket and rugby team of local area as well as finance some of activities which are

related to sports or other popular games. This will help company in promotion and increase
the market share by giving the knowledge of the product supplied by organisation.
TASK4
P7 Producing an itemised scheduled cash budget for the pre-launch phase of the undertaking
and the first 12–18 months previous launch
Pre-launch Cash Budget ($):

P8 an appropriate legal form for the venture stating reasons why it has been chosen
Registering as a corporation is an effective strategy which can be used by the fit pulse
for legal appropriations. Operation can be defined as a legal entity which is created to
conduct the business and have a separate and existence in the eyes of law. This is adopted by