Fitbit: Analyzing Marketing Strategies and Environmental Factors

This report provides a comprehensive analysis of the Fitbit case study, focusing on the micro and macro environmental factors impacting the company's performance. The report examines the bargaining power of suppliers and customers, threats of new entrants and substitutes, and competitive r...Read More

Company case Fitbit: Riding the
Fitness Wave to Glory

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
1. Micro environmental factors have affected Fitbit..................................................................1
2. Macro environmental factors have affected Fitbit.................................................................2
3. FITBIT overcome the threats and obstacles it faces..............................................................2
4. Marketing environment...........................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCE ..................................................................................................................................4

INTRODUCTION
This written document is supported on Riding the Fitness Wave to Glory. In this report is
marketing factor is most important and help them to increase the number of customers in the
market. On the other hand, micro and macro environment is affecting the structure. This written
report is based on FITBIT organisation Peyton, (2016). The company is basically an American
organisation and headquarter is California and provide different kind of services in products of
the same name, which are activity trackers, wireless-enabled wearable technology devices.
Further, it covered some strategy is to be used to overcome threats and obstacles. FITBIT
organisation is focus on health issue, security issue, privacy issue.
MAIN BODY
1. Micro environmental factors have affected Fitbit
Micro environment factor is the most important part of business and improve market
share. The micro-environment of a business concern, consider the factors in the contiguous area
of commercial activity affecting its public presentation and determination making freedom
Peyton (2018).
 Bargaining power of supplier :- Provider in ascendant position can lessening the margins
Fitbit, Inc. can gain in the market. Powerful businessperson in Engineering sector use
their negotiate quality to extract higher cost from the steadfast in Scientific & Technical
Device field.
 Bargaining power of customer :- Acquire are often a demanding lot. They privation to
buy the best offering acquirable by paying the nominal price as accomplish. This put
pressure on Fitbit, Inc. profit in the long run.
 Threats of new entrants :- New entrants in Scientific & Technical Device brings
invention, new structure of doing things and put pressure level on Fitbit, Inc. through
lower pricing plan of action, reducing reimbursement, and supply new value propositions
to the made-to-order.
 Threats of substitution :- When a new commodity or service just a similar consumer
needs in antithetic ways, industry profitableness suffers. For example employment like
Dropbox and Google Drive are second-string to retention hardware drives. Fitbit
Organisation is handle threats by being company orientated rather than just commodity
point.
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 Competitive rivalry :- Fitbit, Inc. direct in a very competitor Scientific & Technical
Instruments commercial enterprise. This business relation does take toll on the general
long term gainfulness of the system. Fitbit Organisation is grip rivalry by structure scale
so that it can contend better.
2. Macro environmental factors have affected Fitbit
They can add or lessening the demand for your merchandise, or create entirely new
commodity needs Werbach, (2018). FITBIT organisation is focused on some factor which is
given direct impact on production and growth rate.
 Political factor: - Political factors play a important role in determining the component that
can impact Fitbit, Inc.'s long term profitableness in a certain country or market. Fitbit,
Inc. is in operation in Scientific & Technical Instruments in more than a dozen countries
and expose itself to antithetic types of political situation and political scheme risks.
 Economical: - This makes going through less willing to expend their expendable income.
However, Skill level of workforce in Scientific & Technical Instruments industry.
 Social factor :- Society’s culture and way of doing things impact the culture of an
organisation in an state of affairs. Shared beliefs and cognition of the grouping play a
great role in how marketplace at Fitbit, Inc.
 Technology: - A firm should not only do technological analysis of the manufacture but
also the speed at which engineering disrupts that industry Werbach, (2018). Slow speed
will give more time while fast speed of scientific disruption may give a steadfast little
instance to cope and be profitable.
 Environmental factor :- Different marketplace have different norms or environmental
standards which can impact the profitability of an organisation in those securities'
industry. Even within a state often states can have different state of affairs laws and
liability laws.
 Legal factor: - In legal factor is most crucial and make some changes in overall
development in market share. A firm should carefully measure before entering such
marketplace as it can lead to theft of organisation secret sauce thus the general
competitive edge.
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3. FITBIT overcome the threats and obstacles it faces
In this context organisation is to be face both negative and positive impact on business
and make some changes on overall development in market share. (2016). This is give negative
impact in market price and affect sales market. There are three most important issue faces by
organisation are as follows :-
 Health issue
 Safety issue
 Privacy issue
 Corporate fitness
Market attainment aside, there is a dark side to self-tracking that includes high levels of
device desertion, issues of quality, emotional stress and, of the most involvement, personal data
certificate. If you use a suitableness tracker, take some facet of data quality with a pinch of salt,
take every effort to insecure the device and connected app, and don’t forget to complaint it.
Recommendation: FITBIT is focus on some factor, which is help to solve such kind of issue. It
should treat vesture like any other computer science device on their network, When realizable,
consider somebody IoT devices to their personal network and don’t link up them directly to the
internet. House fitness and wellness programs are atypically tied to third-party software program
platforms that petition permission to accession the data generated by trackers or other devices.
It’s crucial to improve users active the kind of data wearables collect, where it goes, and how it
might be used, notes Pollard. It mightiness seem like the data I share with a habiliment app stays
on my smartphone or covering. On the other hand, corporate fitness challenges promote worker
to track their physical human activity and get to know their fellow worker. However, to run these
programme employment sometimes subsidize or supply fitness trackers.
4. Marketing environment
Communication level is used to indefinite quantity overall development and market
share is most important to improve internal growth rate. Downs, D., & Dickinson, M. (2018).
There are some most important factors of marketing, which is use by FITBIT organisation.
 Reaching the audience ;- In this factor is to be focus on each and every customer is reach
audience in market and identify facts about product to be lunched by FITBIT Ruiz, D. C.,
& Goransson, A. (2015).
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CONCLUSION
In this report is to be focus on micro and macro environment is affect structure. This
written report is based on FITBIT organisation. As per the above report is get the better of the
threats and obstacles it faces is more of the essence part to indefinite quantity growth rate in
market. In this report is based on some changes and improvement in data protection is must
increase overall development and market share. To be use some law, which is help to protection
of data in working environment.
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REFERENCE
Books and journals
Peyton, A. (2016). The Connected State of Things: A Lawyer’s Survival Guide in an Internet of
Things World. Catholic University Journal of Law and Technology.24(2).5.
Peyton, A. (2018). Lawyer's on Internet guide. Cath. UJL & Tech.24.369.
Kim, H. (2015). Interactive! value! creation!! and! contextual! representation!! in! connected!
world! (Doctoral dissertation, Universität für künstlerische und industrielle Gestaltung).
Abbott, R. (2016). 14 Hal the Inventor: Big Data and Its Use by Artificial Intelligence. Big Data
Is Not a Monolith, 187.
Werbach, K. (2018). The Song Remains the Same: What Cyberlaw Might Teach the Next
Internet Economy. Florida Law Review, 69(3), 887.
Raskino, M., & Waller, G. (2016). Digital to the Core: Remastering Leadership for Your
Industry, Your Enterprise, and Yourself. Routledge.
Downs, D., & Dickinson, M. (2018). No 8 Re-Charged: 202 World-changing Innovations from
New Zealand. Penguin UK.
Ruiz, D. C., & Goransson, A. (2015). Professional Android Wearables. John Wiley & Sons.
Thierer, A. D. (2015). The internet of things and wearable technology: Addressing privacy and
security concerns without derailing innovation.
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