Motivation & Team Building: A Case Study of Fitflop's Strategies

This essay examines the critical role of motivation in building effective teams, focusing on Fitflop's strategies for employee engagement and team development. It highlights Fitflop's 'Feel Good' strategy, which encompasses interpersonal relationships, community involvement, financial support, and mental and physical wellbeing, and its positive impact on employee motivation and organizational culture. The essay also analyzes the application of Tuckman's stages of group development to enhance team ability and maturity, emphasizing the importance of communication, collaboration, and shared leadership. The conclusion underscores the significance of team development and motivation in achieving organizational goals, with Fitflop's approach serving as a case study for effective team building through a focus on employee wellbeing and communication.

People in organisations
Question 2

Motivation and effective teams
 Motivation- It is the systematic process of stimulating
employees in the company to achieve goals.
 managers of the Fitflop motivates people working in the
company so that they can easily accomplish the
objectives.
 Team effectiveness
 Team effectiveness plays a vital role in the company as it
is the capacity of a group of employees, usually came
together to work for the common goals and accomplish it
with the support of leaders and managers of the team.

Continued…
 The fitflop has provided various wellbeing and health facility to their
employees
 Eye care vouchers
 Free eye tests in a year
 Medical insurance
 Free food
 Fitness programs like yoga sessions and running groups
 Help employees to deal with issues
 By doing so they have developed interpersonal relationships to achieve desired
goals
 Focused on team development and communication skills

Analyse and evaluate the ways in which Fitflop
may build effective teams through motivation
 The company has launched its feel good strategy at Fitflop programme, in
order to motivate people and also received so much appreciation from
employees.
 Most of the people were engaged during this strategy in the internal
communications.
 They were so motivated that when they have been asked about the company’s
culture, 89% of people feel that Fitflop genuinely cares about the wellbeing
and health of people.
 The firm focus on its benefits strategy to keep motivate their staff members.
Also they are more focused on employee health and well being.

The Feel Good Five
 Friend- By adopting this method the company has
created interpersonal relationship with employees.
 Neighbourhood- Activities like environment protection
program
 Finance- financial support to encourage employees
 Body and mind- offers mental health awareness for well
being of staff
 For example- The fitflop has focused on team
development, team effectiveness and employees well
being.
 In addition to this, the firm has developed the on-site
library for employees

Tuckman stages of group development
 According to Tuckman’s group development theory, it is
important to develop team ability and maturity, establish
relationship between people and using leadership style
to handle decision making process.
 This will create collaboration between people working
in the team and develop shared leadership effectively.
 This model assist team member to work together so that
they can easily achieve success and complete task on
time.
 With the help of different stages, the model assists the
team to enter a stage consistent with the collaborative
work.

Conclusion
 To conclude, team development and team effectiveness plays a vital role in the company
because it enhance the motivation level of people.
 By adopting team development theory Tuckman model, the company develops its team
members and motivate them to work together to meet organizational goals.
 In addition to this, manager of fitflop focus on communication systems and theory of
motivation so that team development can be maintained.