HRM4002 - FitFlop Case Study: Leadership, Culture, and Structure

This case study analyzes FitFlop, a leading footwear organization, focusing on the role of leadership, organizational culture, and structure in enhancing employee satisfaction and productivity. It explores how FitFlop's leadership utilizes various strategies to motivate employees, foster a positive work environment, and involve them in decision-making processes. The report also highlights the importance of a strong organizational culture, emphasizing activities that promote employee well-being and equality. Furthermore, the analysis delves into FitFlop's hierarchical organizational structure, assessing its impact on communication, responsibility, and employee engagement. The study concludes that a focus on employee satisfaction and a well-defined organizational framework are critical for FitFlop's success in a competitive market.

PEOPLE IN
ORGANISATIONS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Leadership....................................................................................................................................3
Culture.........................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Human resources Management refers to the practice of recruiting, hiring, firing,
developing and managing the the people in effective as well as efficient manner. It give
assistance in improving the productivity or enhance the production of the organisation. the
members of the HRM department is responsible form increasing the brand value as well as
employability in marketplace (Bangwal And Tiwari,2018). The present report is based on the
case study FitFlop footwear organisation. The report will examine role of the leadership that may
exist in FitFlop company. Along with that elaborate the culture and the structure of the
organisation which support effectively transitional changes. Furthermore, the report will shade
light on motivation and team effectiveness theory within context of the organization.
QUESTION 1
Fitflop is the famous leading organisation in different marketplace for example Putney, united
states, Hong Kong etc. the company is known for the better, comfortable and addictive woman’s
ergonomic fashion footwear product and services all over the world. The aim of the company is
to deliver the proper as well as appropriate satisfaction to the consumer and employees of the
organisation to increase the production of the company. For the better employability the
organisations human resource department coordinate and cooperate with the employees along
with that the company is using leadership skill, better culture and structure as the plans of action
to improve the productivity of the company.
Leadership
The leader of the organisation manage the people of the company in appropriate way because it
is essential to satisfy the employees of the organisation beside the consumer. The leader utilized
the leadership skills as plans of action to monitor the employability and enhance the capability of
the employees of the organisation (Borg, 2019). The manager of the company feel that if the
employees are happy or satisfy then the individual person will provide more better services
within the organisation as well as consumer. The manger communicate with the employees on
the regular bases so the individual person is able to solve the personal as well as professional
issues. Along with that the leader deliver financial benefits to the employees in order to deliver
financial support to the workers. the organisation provide standard pension or the rewards,
bonus, compensation to the workers as per the performance of the particular person. Along with
that the company also organised team bonding event for the employees which can decrease the

stress of the employees. Furthermore, the manager involve the employees in the process of
decision making for the welfare of the organisation it give assistance in delivering the feeling of
being asset of the organisation to the employees (Davies, mete And whelan, 2018) . The
organisation also asked for the concern of the employees for the organisation which help in
accomplishing the goal of the company. Beside this the leader provide awards to the workers for
individual best performance which improve the skills and knowledge of the employees and
deliver the opportunity to the employees to grow more. The leader decreases the stress and
provide healthy environment to the workers which increase the scale of employees engagement.
The organisation provide positive as well as negative feedbacks to the employees in order to
improve the ability to complete task and utilized the strength in appropriate manner. the
organization also conduct the survey for modifying the services as well as productivity of the
company. The implementation of all the skills is very essential within the atmosphere of the
company because the leader of the organisation is responsible for managing the employees in
effective as well as efficient manner. Beside this for the wellbeing of the employees the manager
of company is concern about the health of the members of the organisation. In context to that the
employees acquire the flexible working hours from the organisation (Fernandes, 2018). Along
with that the leader encourage the employees to work with full responsibility.
Culture
In order to satisfy the employees of the organisation the manger deliver the positive culture
within the company . It is very important in the organisation to maintain the culture at workplace
because it include the behaviour of the individual which enhance the productivity of the
company. For the better culture the organisation organised various activity for the employees like
festival as well as seasonal parties for enjoyment of the employees. It will give assistances in
decreasing the stress of the individual person working within the company. As the organisation
is highly concern about the health of the employees the manger do not pressurise the workers to
work hard rather than the manger prefer to motivate them to work more smartly. The members of
the company do not make any kind of discrimination related to gender, race, religion, locality
and treat them equally. In order to deliver the perfect culture within the organisation the
manager share the values, belief, system with each other. Moreover, every individual person of
the organisation work with coordination and cooperation. For instance, the worker give
assistance to other personality in completing the difficult task in appropriate manner. the

organized also organised the programme on the regular base for the good health of the
employees (Ibrahim, et.al 2020). The responsible person of the company believe that if the
employees metal health is good then the individual person is able to deliver the perfect services
as well as employability in appropriate manner. furthermore, the employees will contribute in
facing the forthcoming challenges of the company and increase the values of the company in
marketplace. The organisation deliver peaceful environment to the workers by providing one site
library to the workers which maintain peaceful atmosphere within the company. Beside this the
organisation Also the organisation provide the products of the company to the workers for
enhancing their productivity because induvial efficacy encourage other to increase the skills and
knowledge. Therefore, the organisation concentrate on the training and development programme
for developing the skilful culture in the organisation which deliver the opportunity to the
workers to grow more and acquire the promotion.
Organisational structure
The organizational structure defines the system about how activities such as task allocation,
coordination, supervision is move and directed within the company in order to achieve the goals
of the business. The organizational structure of FitFlop company is hierarchical organization
structure which also known as pyramid-shaped organizational chart. In the FitFlop company,
the chain of command basically moves from top to down and each employees of company have a
supervisor. The reason behind adoption of this structure within the organization by FitFlop
company is that it better defines level of authority and responsibility of each staff working in this
company (Madec and et.al., 2021). The impact of which lots of time of the employees get saved
and they further use this time to complete their work without compromising quality of work.
This also helps the company and its member to know who will report to whom and who will
communicate to whom in order to specific project completions.
Generally, it motivates employees with clear path and chance of promotion but sometime
this may increase bureaucracy. The lower-level of employees start feeling that they have less
ownership in the business and can’t express their ideas to company. Thus, it is important for the
manager of FitFlop company that they should use this organizational structure to assign work but
do not avoid their employee’s ideas. It means they have to encourage their employees in every
aspect along with involving them in decision-making process. Then only employees able to do

their best and in response to this the FitFlop company also try to implement team-based
organizational structure (Rajan, 2021).
QUESTION 2

CONCLUSION
From the above report it will be concluded that it is important to satisfy the consumer in
effective as well as efficient manner for the welfare of the company. The manager or leader work
with the responsibility to increase the employability within the organisation. The responsible
person believe that for the better production and acquire high profit from the market the
employees need to satisfied along with the consumer (Macke And genari, 2019). The leader
encourage the employees to accomplish the common goal of the company. The present report
highlighted the skills of the leaders which contribute in delivering the happy and healthy culture
in the organisation. Furthermore, the report shade a light on the organisational culture as well as
structure of the company which increase the efficiency of the employees for leading the market
rapidly. Moreover, the report reflect light on the motivation which is essential for the workers to
increase the productivity. The study shows that the employees are motivated in appropriate
manner. Beside this the study elaborated the team development attribute which help the company
to understand the environment required by the workers. with the assistance of the team attribute
the organisation determine the employees engagement and visions of the employees.

REFERENCES
Books and journals
Bangwal, d. And tiwari, p., 2018. Workplace environment, employee satisfaction and intent to
stay. International journal of contemporary hospitality management.
Borg, a., 2019. Organisation and staff.
Davies, g., mete, m. And whelan, s., 2018. When employer brand image aids employee
satisfaction and engagement. Journal of organizational effectiveness: people and
performance.
Fernandes, a.a.r., 2018. The effect of organization culture and technology on motivation,
knowledge asset and knowledge management. International journal of law and
management.
Ibrahim, et.al 2020. The important role of employee satisfaction to support employee
performance through quitting intention. Productivity management, 25, pp.682-697.
Macke, j. And genari, d., 2019. Systematic literature review on sustainable human resource
management. Journal of cleaner production, 208, pp.806-815.
Madec, L. and et.al., 2021. Cross-Section Auger Analysis to Study the Bulk
Organization/Structure of Mn-Co Nano-Composites for Hybrid Supercapacitors. Journal
of The Electrochemical Society. 168(1). p.010508.
Rajan, D., 2021. Organization Structure and Management Practice Related Factors Causing
Employee Turnover: An Empirical Study Among Nurses. Eurasian Journal of Higher
Education. 2(3). pp.36-65.
1