This report analyzes the elements that affect people within the Fitflop organization, focusing on leadership, organizational structure, culture, motivation, and team building. It explores the role of leadership within Fitflop, emphasizing the participative leadership style and various roles such as coach, motivator, mentor, learner, communicator, and navigator. The report also discusses how the organizational structure and culture, using Handy's model, can support effective transitional change. Furthermore, it analyzes motivation through Maslow's hierarchy of needs and Herzberg's two-factor theory, evaluating ways Fitflop can build effective teams. Finally, it touches on Tuckman's model for identifying team development attributes that may contribute to Fitflop's success, providing a comprehensive overview of key organizational dynamics.