Fitflop: Leadership, Culture, Motivation, and Team Development

This report analyzes the elements that affect people within the Fitflop organization, focusing on leadership, organizational structure, culture, motivation, and team building. It explores the role of leadership within Fitflop, emphasizing the participative leadership style and various roles such as coach, motivator, mentor, learner, communicator, and navigator. The report also discusses how the organizational structure and culture, using Handy's model, can support effective transitional change. Furthermore, it analyzes motivation through Maslow's hierarchy of needs and Herzberg's two-factor theory, evaluating ways Fitflop can build effective teams. Finally, it touches on Tuckman's model for identifying team development attributes that may contribute to Fitflop's success, providing a comprehensive overview of key organizational dynamics.

People in organisation

Table of Contents
INTRODUCTION...........................................................................................................................3
QUESTION 1...................................................................................................................................3
QUESTION 2...................................................................................................................................6
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

INTRODUCTION
A business organisation is consisted of many people these can be – employees,
consumers and managers. The employees are the people that relate to the topic mostly. These are
the essential resource of a business entity that have the responsibility to work that is provided to
them by the employers or managers(Chuang, 2019). Business can be said as an activity of
making work done from other people . A firm cannot operate without presence of its employees
or workers to work. These people are needed to be maintained effectively in order to bring most
work out of them. The file is based on the topic of analysing elements that effects the people of
an organisation. The company given for the report file is Fit flop which is well known brand that
deals in footwear and have presence in many different parts of the world. The following report is
going to cover the role of leadership that may exist within Fit flop. This report also covers the
structure and culture of the organisation which may support effective transitional change within
the company. Afterwards this report analyses the term motivation with two related theories. Then
it discusses the tuck man's model for identifying the team building strategies that the company
can use.
QUESTION 1
Explain the role of leadership that may exist within Fit flop and how the structure and culture of
the organisation may support effective transitional change
The role of the leadership in fit flop company: -
Meaning of leadership: -
Leadership may be defined as the ability of an individual or group of people to guide
their followers or other members of the company in order to achieve all the objective which is
being set by the higher authorities of the company(Guthrie and Jenkins, 2018). The effective
quality of a good leader is that they use the effective communication and motivational technique
instead of just barking the orders. In Fitflop company the participative leadership style has been
followed by the management of the firm in order to delegate the responsibilities to their
employees. Participative leadership style is a style of leadership in which all the members of the
firm take part in the decision making process of the company. The employees of the Fitflop
company share their opinions in the formations of the strategies which help in achieving all the

set objective of the company in a very effective manner. Every employee in the organisation are
encouraged to participate in the process. The roles of this leadership within the Fitflop company
has been discussed below: -
 Coach: - the leaders of the company act as coach for their employees as they are
responsible for developing the other for their future roles. The leaders of the respective
company guide their employees in order to achieve the goals of the company.
 The Motivator: - as the motivation vary from person to person. There are different
factors like promotion, money, perks and many which motivate the employees of the
company in a very positive manner. The leaders of the respective company motivate their
employees so that they can act within the organisation in an advantageous manner. Along
with this different types of motivational theory have been applied by them in their
management system in order to increase the productivity of the employee in a very
effective manner(Zhang, Cao and Wang, 2018).
 The Mentor: - the another role which is being performed by the leader of the company
is that they act as mentor for their employees which help and guide them in the right
direction in order to achieve a successful position in life. In relation to the Fitflop, the
leaders of the company guide their employees in order to achieve all the objective of the
company in a very effective manner. The foundation has been set by the mentors for
achieving the success. The leaders and the employees which have been possess by the
company is being considered as an asset for the firm which ultimately help in achieving
new heights.
 The learner: - this also being considered as the most important role which have been
performed by the leaders of the firm. The leaders of the respective organisation always
aim to make their employees a better person today than they were yesterday. In addition
to this they always develop their employee’s knowledge, skill and ability which help the
organisation in achieving their strategic goals in a very proper manner. The learning
which are provided by the leaders of the company is very crucial for their employees
during the lifelong.
 The communicator: - the leaders of the organisation is also act as a good communicator
within the firm. In all areas of life effective set of communication skill plays a very
important role. In relation to the Fitflop, the leaders of the company effectively listen to

their employees and effectively communicate with their employees so that they can
understand in concise manner. They communicate all the roles and responsibilities to
their employees in a very proper manner and along with this also communicate the goals
of the company in a very effective manner. This helps the employees in attaining the
objectives of the organisation.
 The navigator: - the leaders of the company is also act as a navigator for their
employees. As all the actions which are taken by the leaders support the mission of the
company. In context to the Fitflop, the leaders of the company construct the effective
objective of the company by taking opinion from their employees and in addition to this
the employees of the organisation also take part in the making of the strategies. The
leaders of the respective firm are act as a compass for their employees as they guide them
in the right direction(Warren, 2018). For the organisation vision has been created by
them towards the mission of the company.
The structure and culture of the organisation may support effective feel-good benefits
strategy of the company: -
The culture and structure of the company plays a very important role in developing the
strategies for the company. It is very important for the management of the firm to follow an
effective cultural and structural theory which benefits the transnational changes of the company.
In order to understand the culture of the Fitflop company which support the feel good benefit
strategy handy culture has been discussed below: -
CHARLS HANDYS MODEL: -
With the help of this theory the organisational structure and culture of the company can be
effectively link from the benefit strategies of the company(Nasaireh, Abdullah and Obeidat,
2019). The classification of the business structure and the roles of each and every individual can
be effectively explore. The four types have been comprising in this theory which have been
explained below: -
 Role culture: - this culture has been divided into two parts i.e. high degree of
formalization and a high degree of centralization. In this culture well established
formulas, rules and regulation has been defined. The roles and responsibilities has been
delegated according to their specialization and education qualification. If the respective

company adopt this culture, then they are able to enjoy the advantage of this culture. That
is employees effectively understand what is expected from them by the company.
 Task Culture: - this culture is beneficial for those organisation where teams are formed
in order to achieve all the objective of the company. In this culture different types of
individual with common goals and with specific specialization came together to form a
group. This culture is quite flexible and result oriented. If this structure has been followed
by the Fitflop company, then no conflicts has been arising by between the team members
and the different department of the company.
 Power culture: - this structure is followed by those organisations in which only one
leader is there. The quick decision has been taken in this culture as there is only one
leader. This culture is not suitable for the Fitflop company because it is a large
organisation and along with this different department are also their which cannot by a
single leader(Abdala, Morais and Rebelatto, 2021).
 Personal culture: - in this culture more focus has been paid on the work of the
employees. On the basis of their performance rewarded has been given by the
management to their employees. If Fitflop adopts such culture the employees will be self-
motivated and the goals of the company can be effectively achievable.
From the above information it would be suggested that if the task culture has been followed by
the company the it will beneficial for both the manage and for the employees of the company. By
adopting this culture Feel Good champions, Walking around the world, The Feel Good five and
many more support the feel-good benefits strategy.
QUESTION 2
Analyse and evaluate the ways in which Fitflop may build effective teams through motivation;
identify team development attributes that may contribute to Fitflop success
Concept of motivation: -
Motivation is basically the process which gives meaning to people to work and do something.
This process works in maintaining the goal oriented behaviour of a person by providing them a
reason and results that can achieve when worked towards a thing or process(Klapp, 2018). It is a
vast and complex concept that is used by people to bring power and wiliness to work for a
particular type of work. This concept plays a huge role in relevance of a business organisation.
Managers can use this to motivate its employees to increase their productivity and responsibility

towards the work. When used and considered, can greatly help in building the organisation's
performance and productivity.
Theories of motivation:
As the subject of motivation is vast and plays a vital role in people' s life and motivating
the employees to increase their productivity, different people or researcher perceive the term
differently and according to them. Due to the importance and different perception, different
researchers have given different types of theories in relation to the topic to make it clear and
letting common people understand the term in detail that they can also use in their daily lives or
business practices. Some of the important and well known theories are mentioned in following:
Maslow's hierarchy theory:
This is the theory of motivation that is most commonly studied and used all around the
world. This is provided by a well-known and reputed researcher named Abraham Maslow. In the
theory, he has stated five types of needs of a human being on a general basis in a pyramid form.
The pyramid form tells about the value and according form the needs(Hopper, 2020). The needs
mentioned in Maslow's hierarchy theory are discussed in the following points according to their
importance:
 Psychological needs – This is the most essential need of a human being. It includes the
basic needs such as – food to eat, shelter to stay and clothes to wear.
 Safety needs – It is the second most important need of a human being that is the need of
feeling and having safety and security of life, loved ones and assets from other human
beings or natural calamities.
 Love and belongings needs – This type of need tell about the want of human being for
building relationships with other people to fulfil their different types of needs such as –
building family, sexual intercourse and to avoid loneliness.
 Esteem needs – This are needs of a person for having value and esteem in the mind of
other people of the society and live a respectable life (Schulte, 2018).
 Self-actualisation needs – The last type of need of the hierarchy is about the beliefs of a
person for self. This can involve the identification and building of potential and
promoting growth.
Herzberg theory of motivation and hygiene:

It is also known as the two factor theory. This theory tells about the different set of
factors of a workplace that provide motivation in different form(Alrawahi and et. al., 2020). It
involves two types of factors – satisfiers that motivates and dissatisfies that are also known as
hygiene factors. It was given by Herzberg and Vroom in the year 1964. These two elements seem
to similar but have a big difference when studied deeply. The two elements which forms the
Herzberg theory are mentioned in the following:
 Motivation factors – These are the intrinsic factors that promotes the satisfaction and
growth needs of a person. These increase the motivational elements in people through
increasing the importance of the reason. Some of the involved factors in this are
identified and mentioned in the following points:
▪ Advancements
▪ The work itself
▪ Responsibilities
▪ possibility to growth
▪ Achievement / recognition
 Hygiene factors – These elements decrease the dissatisfaction of the employees. In this
the factors that do not let the people or employees to get dissatisfied from the work or
results are considered(Kotni and Karumuri, 2018). The motivation is not increases, but
the need and want to stay goal oriented and consistent is maintained. Some of the hygiene
factors are:
▪ relationships
▪ Salary
▪ Working environment
▪ Supervisors or their technique of supervising
Tuck man's model:
This is a model given by Bruce Tuck man in 1965 that promotes and identifies factors
that promote team work. This model provides with ways and manners that can be used by a
manager or common person to build relationship among the team and enhance / make the team
member feel their responsibility towards the work with the motiving of aching higher and
qualified performance. Four stages are involved in this model that are identified in the below
points:

 Forming – This points tells about the process of allocation of team and their tasks. The
main activities in this are planning for achieving the objectives and making bonds with
each other(Kii, 2018) .
 Storming – In this process, the team member start working on the strategy building of the
task. Different ideas are given from different individuals involved in the team and
identifying the best ones with discussion.
 Norming – This phase is about making the involved people aware about the rules and
regulations that they have to follow. The responsibility is transferred to ideal members.
 Performing – This is the last process that tells about the beginning of practising of the
tasks through considering all the above phases.
This model can highly help fitflop company to build team performance and increasing
production, relationships among employees and quality of the product or service.
Strategies:
Strategies are the planning that a company use to achieve its objectives. Fit flop must use
strategies that can help it in its growth process according to its goals and objectives. Considering
different factors of the company and analysing it in deep, following are some strategies that it
can use for achieving growth and motivating employees:
 Appreciation and rewards – Providing the employees with the appreciation and rewards
that they should have for working with good efficiency is one of the basic and worthy
factor. Due to this they feel their importance and value in the company. This element also
motivates other spectating employees to work hard and achieve appreciation and rewards
from the higher authorities(Jones, 2019).
 Opportunities of decision making– This is the factor that tells about the providing of
opportunities that can help employees to achieve growth. Mostly every people wants to
have the authority to make its own decision which it thinks to be suitable. Fit Flop can
provide such opportunities to its employees that will motivate them to work harder and be
accountable for their own decisions.

Presentation:-
Slide 1:
Slide 2:
Slide 3:

Notes:
This PPT covers the findings from the motivation and team effectiveness within the case study of
Fit flop and current strategies used by company on team effectiveness and motivation (Hartnett,
2019).

Slide 4:
Slide 5:
Notes:

If the organisation has the motivated workforce then they are able to enjoy the different set of
advantages like lower level of absenteeism, increase in the retention rate of the worker, lower
level of staff turnover, less conflicts between the employer and the employees and improved
customer services (Kabaso, 2018).
Slide 6:
Notes:
By applying this theory, the management of the Fitflop can effectively understand the issues
related to the salary and supervision faced by them which demotivated and dissatisfied them
within the workplace.

Slide 7:
Notes:
The Fit Flop company can apply the Tuck man's model in order to develop the team
effectiveness within the company (Buljac-Samardzic, Doekhie and van Wijngaarden, 2020) .
With the help of this a positive team sprite has been developed between the employees Fitflop
company which help them in carry out the set objective of the respective firm in a very positive
manner. Along with this the productivity of the employees has also been increased, due to which
they are able to carry out the objective, in qualitative as well as quantitative manner. Ultimately
effective teamwork results in success and growth of the Fitflop company (Akan, Jack and Mehta,
2020).

Slide 8:
Slide 9:

CONCLUSION
From the above report it has been concluded that employees of a business entity are its
backbone and mostly none of them can work without the workforce. These people are needed to
maintained according in order to improve the working conditions and performance of the
company. Motivation is one of the essential factor that makes a person to do certain type of piece
of work. Motivation is used in business firms to make the employees feel motivated and improve
their productivity and satisfaction. Different types of motivational theories are presented such as
– Maslow's hierarchical theory and Herzberg theory of motivation and hygiene’s. Tuck man's
theory is model that promotes team management.

REFERENCES
Books and Journals
Chuang, M.T., 2019. Multi-Conflicts between the Government, the Non-Profit Organisation and
the People after a Serious Landslide Disaster Based Upon Qualitative
Analysis. Sustainability, 11(7), p.2175.
Guthrie, K.L. and Jenkins, D.M., 2018. The role of leadership educators: Transforming
learning. IAP.
Zhang, L., Cao, T. and Wang, Y., 2018. The mediation role of leadership styles in integrated
project collaboration: An emotional intelligence perspective. International Journal of
Project Management, 36(2), pp.317-330.
Warren, L., 2018. Role of leadership behaviours in safeguarding supervision: a literature
review. Primary Health Care, 28(1).
Nasaireh, M.A., Abdullah, A.H. and Obeidat, K.A., 2019. The relationship between cultural
types according to Handy’s model and organizational structure in Jordanian public
universities. International Journal of Academic Research in Business and Social
Sciences, 9(1), pp.973-985.
Abdala, E.C., Morais, G.G. and Rebelatto, D.N., 2021. Remuneration Strategies related to
Charles Handy’s cultural typology: A case study in a small digital market business in
pandemic times. Brazilian Journal of Operations & Production Management, 18(2),
pp.1-13.
Klapp, A., 2018. Does academic and social self-concept and motivation explain the effect of
grading on students’ achievement?. European Journal of Psychology of
Education, 33(2), pp.355-376.
Hopper, E., 2020. Maslow’s Hierarchy of Needs Explained. ThoughtCo, ThoughtCo, 24.
Schulte, M., 2018. Adult learning degree and career pathways: Allusions to maslow's hierarchy
of needs. The Journal of Continuing Higher Education, 66(1), pp.62-64.
Alrawahi, S and et. al., 2020. The application of Herzberg's two-factor theory of motivation to
job satisfaction in clinical laboratories in Omani hospitals. Heliyon, 6(9), p.e04829.
Kotni, V.D.P. and Karumuri, V., 2018. Application of Herzberg two-factor theory model for
motivating retail salesforce. IUP Journal of Organizational Behavior, 17(1), pp.24-42.
Kii, W.Y., 2018. Tuckman And Tom Edison Model Of Team Developments Applied By Stkip
Weetebula Team For Implementation Of SPS (Seminar-Practice-School).
Jones, D., 2019. The Tuckman’s Model Implementation, Effect, and Analysis & the New
Development of Jones LSI Model on a Small Group. Journal of Management, 6(4).
Hartnett, M., 2019. Theories of motivation in open and distance education. In Open and
Distance Education Theory Revisited (pp. 105-113). Springer, Singapore.
Kabaso, S., 2018. Basic Theories of Motivation and why people are motivated.
Buljac-Samardzic, M., Doekhie, K.D. and van Wijngaarden, J.D., 2020. Interventions to improve
team effectiveness within health care: a systematic review of the past decade. Human
resources for health, 18(1), pp.1-42.
Akan, O.H., Jack, E.P. and Mehta, A., 2020. Concrescent conversation environment,
psychological safety, and team effectiveness: Team Performance Management: An
International Journal.