This marketing plan report focuses on FitLife Health Club, an Australian fitness chain. It begins with an executive summary and table of contents, followed by a detailed marketing audit. The audit encompasses SWOT, PEST, GAP, BCG, and Porter's Five Forces analyses to assess the internal and external environments. The SWOT analysis identifies strengths, weaknesses, opportunities, and threats, while PEST examines political, economic, social-cultural, and technological factors. The GAP analysis highlights areas for improvement, and the BCG matrix evaluates different services. Porter's Five Forces analyzes competitive dynamics. The report also includes feasible strategies, marketing tactics, and a discussion of the product life cycle. It also covers relevant legislation, ethical principles, and work health and safety considerations, concluding with a draft marketing plan and methods for measuring marketing effectiveness.