Astra Plc. App: A Comprehensive Business Plan for a Fitness App

The assignment is a business report focusing on the Astra Plc. fitness app. It begins with an overview of the app's purpose, which includes providing guidance on exercises, tracking statistics, and offering nutritional support. The report then outlines the app's features, such as its suitability for beginner runners, and its integration with other platforms. It also highlights the need for the app, emphasizing its role in monitoring health and fitness goals. The report identifies the potential customers and analyzes the chances of success, particularly in the context of the changing fitness landscape. Finally, it provides a list of references used in the creation of the report.

PROJECT

TABLE OF CONTENTS
 Purpose
 Background
 Functions
 The need for Astra Plc.
 Potential Customers
 Chances of success
 References

PURPOSE OF THE APP
 The purpose of the Astra Plc fitness and health app is
that it offers the individuals with proper instructions
and some examples of various types of exercises, any
physical activity and the topics related to fitness.
 This is used for counting the calories, record the
statistics, collect the data while walking
 It also provide with nutritionist to assist them with
areas of fitness and workouts.

BACKGROUND
 Astra Plc is a health and fitness app which involves the plans related to
training that eventually makes progress towards some kilometers.
 It is one of the top rated health and fitness app on the Android and the
iOS.
 The NHS in the UK offers the podcasts which can be downloaded and
also a smartphone app including the Android and the iOS which can be
downloaded.
 In short , Astra Plc is a great app for the health and fitness.

FUNCTIONS OF THE APP
 The Astra Plc app was mainly designed for the inexperienced runners and
prevents them to give up and also challenges them to continue running and
moving forward which also helps them to build their stamina and strength.
 The features of this app includes that it is easy to learn and very much
suitable for the first time runners.
 Also, it has convenient sound and coach alerts, the run can be mapped,
there are dark as well as light modes, free iPad integration for the
treadmills.

THE NEED FOR ALTRA PLC.
 There is an urgent need for the Astra Plc app to be built because
 It helps in monitoring the health easily by calculating the calories, carbohydrates and
the amount of fats and proteins in the meal which can help the individuals to avoid
ceratin type of foods.
 It provides free health and fitness tips and guidelines which could help the individuals
in reaching their health and fitness goals and they can also get some free workout or
exercixe related ideas that will assist them to plan their workout routine accordingly.
 It also helps in tracking the footsteps of the individuals.

POTENTIAL CUTSOMERS
 Individuals who are looking for getting into shape and whho require
some motivation
 People who are active already and who would like to measure or keep a
track of their progress
 Individuals are looking for some new workout routine
 People who like to travel, they need this fitness app so that they can
adjust properly to their changing schedule.

CHANCES OF SUCCESS
 There is an increasing chances of success for the Astra Plc app
because during the period of lockdown
 The gyms and fitness created online presence and started to
provide online classes which allowed members to gain
services from their comfort level but now when there is no
lockdown the people like to come out from their houses and
gain the benefit of the physical classes which are much better
than the online classes.

REFERENCES
 Mamutse, B., 2021. Modern slavery and directors’
disqualification: a convergence of opportunity and
challenge.Industrial Law Journal.
 Haynes, J. and Marcus, J.T., 2019. Commonwealth Caribbean
sports law. Routledge.
 Carter, J.W., 2018. Carter’s Breach of Contract:(2nd Hart
Edition). Bloomsbury Publishing.
 Machado, L.F.M., 2020. Development of Transcription Factor-
based Whole Cell Biosensors for Lignin Valorization (Doctoral
dissertation, University of Manchester).