Astra Plc Business Project Plan: Fitness App for Market Share

This business project plan outlines Astra Plc's strategy for launching a fitness application, "My Fitness Map," aimed at increasing market share and sales. The app will track workouts using GPS, monitor diet, count footsteps, and provide personal health coaching to motivate users towards a healthy lifestyle. The plan identifies potential customers including youngsters, sports persons and professionals, and addresses potential risks such as high competition through mitigation strategies like KPI tools and digital marketing. Key success factors include well-defined goals and close stakeholder management. The report concludes that launching the app will contribute significantly to the company's success. Find more solved assignments and project plans on Desklib.

Business Project Plan
Astra Plc

TABLE OF CONTENTS
 INTRODUCTION
 BACKGROUND INFORMATION
 PROJECT INFORMATION
 WHAT THE APP DOES
 WHY THE APP NEED TO BE BUILT?
 POTENTIAL CUSTOMERS
 POTENTIAL RISK AND MITIGATIONS OF RISK
 PROJECT SUCCESS FACTORS
 CONCLUSION

INTRODUCTION
 The presentation will be based on Astra Plc which is
looking for a business plan in order to launch their
fitness application.
 Along with this, it will depict about the need of the
app and the way it will contribute in attracting large
customer as well as increasing the sales

BACKGROUND INFORMATION
 Astra Plc is a small size company that deals in
specializing vitamin as well as mineral based food
supplement in order to run their organization.
 The organization has decided to increase their market
share so it has decided to make use of innovative idea
for running their organization.

PROJECT INFORMATION
 The project plan will be based on launching new
product in the market as well as to increase the
sales of the firm.
 Along with this, the aim of the project is to
increase the sales of firm by making use of
innovative idea and digital technology.
 It will discuss about the need of this app and the
way it will contribute in gaining the attention of
the customer.

WHAT THE APP DOES?
 The company will be launching My fitness map application
which will enable a user to track their workout by sampling
clicking on single button.
 It has GPS functionality that will keep track about the
calories burn during the workout.
 The application will monitor the diet as well as track the
footsteps and provide them with personal health coaches.
 The main motive of launching this app is to motivate people
so that it can stay fit and choose a healthy life style.

WHY THE APP NEED TO BE BUILT?
 The app is a great idea for doing workout in app in year of 2021. During lockdown it will
be very useful as it will be serving personal trainer like gym or exercise studio.
 Along with this, it will also provide with particular work routine that will help in fulfilling
the requirement to gain muscles and to lose weight

POTENTIAL CUSTOMERS
 Youngsters
 The company will be targeting audience of age between 13 to 45.
 Sport person.
 Professionals

POTENTIAL RISK AND MITIGATIONS OF RISK
 High competition
 Supplement of the service
Mitigation:
 Using KPI tool
 Digital marketing

PROJECT SUCCESS FACTORS
 It has well defined goals.
 The company will be managing their stakeholders and customer closely.
 The performance will be review through KPI tools

CONCLUSION
 From the above report it has been concluded that the application of launching new app will
contribute in the success of company.

REFERENCES
 Books and journals
 Jukova, E. E. and et.al., 2019. Planning a new business: typical mistakes of a business plan
in the service sector. Journal of Environmental Management & Tourism. 10(3 (34)).
pp.441-447.
 Garcia-Perez, A., Gheriss, F. and Bedford, D., 2019. Developing a Knowledge Metrics
Strategy–A Project Plan. In Designing and Tracking Knowledge Management Metrics.
Emerald Publishing Limited.