Astra Plc's 'Health Better Together' Fitness App: A Business Plan

This report details Astra Plc's business plan for launching a fitness app named 'Health better together'. The plan includes the project scope, covering launch costs, app customization, and social media promotion. It addresses potential project risks like cost overruns, design compatibility issues, and competitive pressures. The report also outlines methods for measuring project success, such as benchmarking and using Key Performance Indicators (KPIs). It concludes by emphasizing the importance of considering project scope and risks for successful business plan implementation. Desklib offers more resources for students, including past papers and solved assignments.

BUSINESS PLAN
Contents

Introduction.............................................................................................................................................3
Project plan..............................................................................................................................................3
Project scope for the app.........................................................................................................................3
Project risk for the chosen fitness app.....................................................................................................4
How to measure the project success........................................................................................................5
Conclusion...............................................................................................................................................5
Reference.................................................................................................................................................5

Introduction
In organization, a business plan work as roadmap for the company in which it describe
direction that he firm takes and what are the goals, where it want to be. Business plan is a
written summary of the entrepreneur’s proposes business venture, its financial and operational
details (Alani, 2022). The company selected in thus report is Astra Plc. This report will be based
on the project plan that will include project scope such as launch cost, app customization and so
on, project risk including risk that could impact the launch of app and project success.
Project plan
In business plan, Astra Plc is going to launch a fitness app that name is Health better
together. They will launch this app after three month. The company has designed this fitness app
with the purpose to spread awareness among people to remain healthy and fit. Gant chart is
series of the horizontal lines that shows amount of the work done and production completed
within a certain time period in relation to amount planned for those periods (Kirk, Luxton-Reilly
and Tempero, 2022). In the project plan of the Health better together, Gantt charts is very useful
as it help in its planning and scheduling the project in effective way. It will be helpful for the
Astra Plc, company in assessing that how long its project should take, determine the required
resources and plan the order in which company will complete their task.
Project scope for the app
In the business plan of Astra Plc, this company is going to launch a new app that is
“Health better together’. They have made this game with the aim to make ware people for their
health and fitness. For this fitness app with an average features, its basic estimates will be around
$10000 to $15000 for single platform. This app will be promoted on social media through
different platforms such as You Tube, Face book, Twitter as nowadays people are more engaged
with the social media. This app is customized through various software applications for its users
in order to fulfill the specific individual’s needs. To test this app, firstly Astra Plc Company will
identify number of tester and then install this app in their personal phones. They will develop
manual test case scenarios from end user perspectives. After this their will perform the functional

test and validate of everything work as per the requirements (Rawat Gupta and Rao, 2022). The
company will launch their Health better together fitness app after three month as before that time
respective firm will ensure the fulfillment of the essential requirements a and then it will launch
the app in market.
Project risk for the chosen fitness app
When a company launch tehri app in the market, then there are various risk which are
associated with the app’s launching (Tiffany and Peterson, 2022). In context of the Astra Plce,
these risk are mentioned below:
 Cost overruns- It is an unexpected risk in the project budgest that end up the enhancing
the total prject cost. If Astra Plc, company ahs made a worng estimation then they will
get fail to account for the hidden cost die tp which the risk of cost overrun may be arise.
There are some other reasoen also for the cost overrusn that include, non perfoemcne of
the subcontartcors, fluctuation of rates, financing and oayment, conflict between project
aprteis nad many more.
 Design and compatibility issues- This issues is related to a specific testing of the
software application and tehri suitability with the apps. In Relation to Astra Plc, its app
may have different operating system, software and hardware requirements and this
application must meet all these requirements in order to pass the testing pasha.
 Competitive risk- In this technological world, the comeption is becoming very tough
(Ma and Rong, 2022). In context of the Astra Plc, it has to face the risk of competition as
mostly organstaion are launching many health and fitness app that can create a stiff
competition for the Health better together fitness app. So the respective company needs to
bring some innovation in their app to face the competition.

How to measure the project success
Every organization uses different way to measure the success of their project. In context
of the Astra Plc, there are different methods of measuring the success which are mentioned
below:
Benchmarking- In organization this too, compare the organsational performance against the
previous time period. It is primary method used by business. Astra Plc company can uses this
way to measure the success of their fitness app as it allow the respective company to develop the
plans on how to adopt effective practices, usually with the goals and objectives of increasing
certain aspects of the performance.
KPI- This is another effective measuring tool that help company to measure their success
(Mukul and Mishra, 2022). Astra Plc can use this mode as it let them to measure the result, help
them in setting their business goals and also offer incentive to their team.
Conclusion
From the above report it is find out that, in a business plan company need to consider
their project scope that include the project cost, social media integration na other thing as it will
give them an overall brief for their business plan. In the implementation of a business plan, there
are many risks that could impact the success of the business plan. Therefore the oragsnation
should adopt different measuring tool that let them about their progress and other factors that
influence their success. It helps the company to execute their business plan efficiently.

Reference
Alani, S.H.N., 2022. Managing the corruption risk at the operation and maintenance stage in the
construction projects in Iraq. Innovative Infrastructure Solutions, 7(1), pp.1-11.
Kirk, D., Luxton-Reilly, A. and Tempero, E., 2022, February. Risks in Student Projects.
In Australasian Computing Education Conference (pp. 143-152).
Ma, Y. and Rong, Y., 2022. Project Proposals and Intellectual Properties. In Senior Design
Projects in Mechanical Engineering (pp. 21-30). Springer, Cham.
Mukul, K. and Mishra, R., 2022. Project Management Dilemma at Alpha Tech Solutions Private
Limited.
Rawat, A., Gupta, S. and Rao, T.J., 2022. A review on prospective risks and mitigation for oil
and gas projects: implication for Indian CGD companies. International Journal of Energy
Sector Management.
Tiffany, P. and Peterson, S.D., 2022. Business plans for dummies. John Wiley & Sons.