Astra Plc Project: Detailed Plan for Launching a Health & Fitness App

This report presents a comprehensive project plan for Astra Plc's initiative to launch a health and fitness application, aiming to diversify its portfolio of food supplements and enhance its brand image. The plan outlines key aspects such as project scope, target customers (athletes, youngsters, social media influencers, and sports professionals), implementation of in-app analytics (calorie tracking, result sharing, virtual trainer), and a three-month timeframe managed via a Gantt chart. It addresses the project's scope, including app design personalization, launch costs, social media integration, in-app purchase options, app customization, and thorough testing. Risk management strategies are identified to mitigate potential issues like cost overruns and competitive threats. The plan defines project success through user satisfaction, on-time delivery within a $60,000 budget, and positive user reviews, ensuring the project aligns with Astra Plc's strategic objectives.

Board presentation

Contents
INTRODUCTION...........................................................................................................................1
Project plan......................................................................................................................................1
Project Scope...................................................................................................................................2
Project Risk......................................................................................................................................3
Project Success......................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
A project plan refers to the document which involve the statement related to the scope of
project, monitoring, risk, measure of success, controlling, execution and many more. This report
is based on the project of launching a fitness and health app of Astra Plc which is a small
business organisation dealing with the food supplements enriched with the vitamin and minerals.
This project plan is to launch the “Health and fitness app” for the purpose of introducing the
diversification in the portfolio of the respective business organisation.
Project plan
It is required to prepare a project plan related to the launching of a new health and fitness
application which is explained below; Aim of project: The major purpose of launching the app is bringing the diversification
in the portfolio of food supplements which result in the improvement in the brand
image of business organisation. Project Title: The title of the respective project is “Launching of Health and Fitness
application”. Target Customers: The main target customers of the Astra Plc include the athletes,
youngsters, social media influencer and other sports professionals. Implementation of in app analytics: This newly launched application involve the track
caloric intake tools, result tracking, sharing option of fitness, virtual trainer, calorie
calculator. Time Frame: 3 months
 Gantt Chart: It is defined as the tool of project management which present the
description of project plan. This chart include two parts i.e. left side involve the list of
tasks whereas the timelines and schedule bars to visualize the project are found as on
the right side.
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Project Scope
It is the manner of setting the limits on the project along with defining the goals, deliverables and
deadlines of the project. The major aim of launching the health and fitness app of Astra Plc is
improving the brand equity through bringing the diversification in the food supplements by
providing the several blogs of food and fitness on the application. The respective business
organisation is providing several convenient in the app analytics for their users. The company is
also providing the options of sharing their fitness programs on the several social media platforms
directly through the app. It influence the other people for downloading and using the application
which result in the generation of higher revenue. \
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 Design of the app: The respective app is designed as per the personalization of users
which include age, height, weight, gender and many more. Launch Cost: The cost of launching the fitness and health application is different in
different countries but a standard average cost has been analysed for the same i.e. 40000
to 60000 US dollars. Social media Integration: the health and fitness app include the option of sharing the
fitness programme over the social media platform. The target customer of the respective
business organisation also include the social media influencer because they will
influence the people for downloading the app as they are found as obsessed with their
own fitness. In app Purchase: The respective application also involve some extra features which can
be accessed by the users by paying extra payment which include personal support, tips
related to the routine exercise, training plans, audio and video tips of diet plan and many
more. App customization: It also involve the customization feature for the purpose of meeting
the particular requirements of users which include scree icons, app theme, particular app
store listing and many others.
 Testing of app: It is also within the scope of the project to test the app before launching
it. To minimise compatibility issues, Astra plcproject .'s manager will conduct
compatibility tests such as functional testing, server-side testing, load testing, and so on.
 Launching of app: After completing all of the project's requirements and analysing the
competition, the app is ready to be launched by establishing the mobile app's landing
page.
Project Risk
It is an unforeseeable event that may occur during or after the project's completion and may have
a negative impact on the project's progress. The risks have an impact on the project's schedule
and budget.
Potential Risks and Mitigating them
 Step 1 : Identify Potential risks
The company may face cost overruns, design delays, the risk of competitors' apps in terms of
decreased app users, and the risk of compatibility issues that can lead to an outdated app.
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 Step 2 : Evaluation of Risks
The likelihood of cost overruns and competitive risks is higher for Astra plc, whereas the
risks of design delays are lower due to its specified timeline and team support.
 Step 3 : Risk management method to mitigate the risk
To mitigate the overall risks of the project, the company should conduct a cost analysis
prior to the start of the project and analyse the competition, strategies, and features of other
workout apps.
Project Success
When a project meets its objectives within the parameters of its standard budget and
schedule, it is said to be successful. The company's success can be measured by identifying
elements such as satisfied stakeholders, project completion within budget, project delivery on
time, and so on (Muntwyler, Braunschweig and Rosa, 2022). In the case of Astra Plc., it can
assess the success of its project to launch the Health and Fitness by observing user reviews and
soliciting feedback. The company can calculate the target revenues based on app downloads. The
company's project will be considered successful if it is completed within the estimated cost of
$60,000 and time frame of three months. The target customers or users, such as social media
influencers, athletes, and young people, must be satisfied in order for the company's project to be
successful.
CONCLUSION
Based on the preceding discussion, it has been determined that the company must develop a
project plan in order to maintain project documentation that includes the project's goal,
timeframe, and so on. The cost and app customization in relation to the project have been shown
in the project scope. A risk management plan has been developed to mitigate the risks associated
with cost overruns and design flaws, among other things. To determine success, the company
must achieve its objectives.
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REFERENCES
Heo, B.Y. and Heo, W.H., 2022. Integrated approach analysis of the effectiveness of disaster
prevention projects. International Journal of Disaster Risk Reduction, 69, p.102732.
Muntwyler, A., Braunschweig, A. and Rosa, F., 2022. Collaboration within and beyond the LCA
community: success stories, obstacles, and solutions—79th LCA Discussion Forum on
Life Cycle Assessment, 18 November 2021. The International Journal of Life Cycle
Assessment, pp.1-4.
Varma, S., 2022. Implementing Atma Nirbhar Bharat: A Project Management Approach.
In Transitioning From Globalized to Localized and Self-Reliant Economies (pp. 190-
207). IGI Global.
Yang, G., and et. al., 2022. Research on Value Creation of Engineering Project from the
Perspective of Knowledge Creation Fusion—Based on Stakeholder Theory. Journal of
the Knowledge Economy, pp.1-19.
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